NPEW 2017

Media Contact:
Mackenzie Carroll
Backbone Media
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mackenzie.carroll@backbonemedia.net

Honey Stinger Fact Sheet

Company Name:Honey Stinger
Address:2145 Resort Drive,Steamboat Springs, CO
Phone Number:(866) 464-6639
Website: www.honeystinger.com

Social Media:Facebook
Instagram(@honeystinger)
Twitter(@honeystinger)

About Honey Stinger
Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, 70% organic protein bars, organic energy gels, organic waffles, gluten free organic waffles, and organic chews. Fueling the country's top cyclists, runners, triathletes and teams, including USA Nordic, the NCAA, and the U.S. military, Honey Stinger products may be found at specialty sporting goods retailers, grocers, convenient stores and online at www.honeystinger.com.

Honey Stinger Products:

• Organic Waffles in flavors Honey, Gingersnap, Vanilla Flavored, Strawberry Flavored, Chocolate Flavored, Lemon Flavored, Caramel Flavored.
• Gluten Free Organic Waffles in flavors Cinnamon, Salted Caramel Flavored, Wildflower Honey.
• Organic Energy Chews in flavors Fruit Smoothie, Pomegranate Passionfruit, Cherry Blossom, Orange Blossom, Pink Lemonade, Grapefruit.
• Organic Energy Gels in flavors Fruit Smoothie, Acai Pomegranate, Vanilla, Mango Orange.
• 70% Organic Protein Bars in flavors Peanut Butta, Coconut Almond, Cherry Almond, Mint Almond.
• Energy Bars in flavors Peanut Butter n' Honey, Rocket Chocolate, Blueberry Buzz, Berry Banana Buzz.
• Snack Bars in flavors Nuts, Seeds & Roasted Serrano; Pomegranate, Blueberry & Ancient Grain; Peanut Butter & Strawberry; Cran-Apple & Walnuts.
• Organic Wildflower Honey

Why Honey?
Honey is nature's energy source!

• Honey is rich in carbohydrates, making it ideal fuel for working muscles
• When eaten before activity, it is released into the system at a steady rate throughout the activity
• Honey helps muscles stay nourished longer and delays muscle fatigue
• Research shows ingestive a combination of carbohydrates and protein immediately following exercise refuels and decreases muscle soreness

Press Releases:

Honey Stinger Protein Bars Now Use 70 Percent Organic Ingredients

STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that its line of protein bars will now contain more than 70 percent organically sourced ingredients. With 10 grams of whey protein in five delicious flavors made with non-gluten ingredients: Dark Chocolate Coconut Almond, Dark Chocolate Mint Almond, Dark Chocolate Cherry Almond, caffeinated Dark Chocolate Mocha Cherry and Peanut Butta, Honey Stinger 70% Organic Protein Bars are a great-tasting meal replacement bar and portable recovery snack.

“Honey Stinger has successfully balanced protein bars with taste and function for years, ensuring that our consumers receive necessary nutrients, while guaranteeing superior flavor and texture,” said Rich Hagar, Honey Stinger co-owner. “Building on that success, we are excited to take it one step further and offer consumers our 70% Organic Protein Bars, which is a niche we felt needed to be filled in the protein bar category.”

This shift means that ingredients in the Dark Chocolate Coconut Almond, Dark Chocolate Cherry Almond, and caffeinated Dark Chocolate Mocha Cherry Bars are 70 percent organically sourced, while ingredients in the Dark Chocolate Mint Almond and Peanut Butta Bars are 76 percent and 78 percent organically sourced, respectively.

Honey Stinger’s 70% Organic Protein Bars (MSRP $2.19 each or $34.35 for a box of 15 bars) will be available for sale May 15, 2017, at select grocers, convenient stores and specialty retail outlets, as well as online through Amazon andwww.honeystinger.com.

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Honey Stinger Joins USA Nordic as Official Nutrition Sponsor

STEAMBOAT SPRINGS, Colo. (Jan. 23, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition, including its Organic Waffles, Gluten Free Organic Waffles, Organic Energy Chews, Organic and Classic Energy Gels, Energy Bars, Snack Bars and Protein Bars, for the U.S. Ski Jumping and U.S. Nordic Combined Teams.

Honey Stinger has fueled the top Nordic athletes for years in an unofficial capacity, during training and competition in the company’s hometown of Steamboat Springs, before the team relocated to Park City, Utah, in 2002.

“Honey Stinger has a strong relationship with USA Nordic, which dates back a number of years to when the top-ranked U.S. Nordic athletes lived and trained in Steamboat Springs,” said Bill Gamber, Honey Stinger co-founder and president. “We were proud to support Nordic and Nordic combined athletes back then, and we’re super psyched to now officially partner with the team.”

“Throughout my career, I’ve relied on Honey Stinger’s great products to fuel my training and competition because they provide organic, sustained energy when I need it most, like when I earned an Olympic gold medal in Nordic Combined in Vancouver,” said Billy Demong, USA Nordic executive director. “Our new partnership is powerful because our history with Honey Stinger dates back to the development of their first prototype bars, when we contributed ideas and feedback, and the Honey Stinger brand has seen exponential growth since that time.”

While Honey Stinger is a longtime sponsor of many professional cycling teams, including the UnitedHealthcare Pro Cycling Team, the Axeon Hagens Berman Cycling Team, the Yeti Fox Enduro Team and the Bontrager Off Road Team, USA Nordic is the first winter sports team the brand will sponsor to-date. Through its grassroots Hive Program, Honey Stinger sponsors thousands of individual endurance and action sports athletes nationwide.

With its new partnership, Honey Stinger will have a sampling presence and signage at all domestic USA Nordic competitions. For more information on USA Nordic, please visit: www.usanordic.org. For more information on Honey Stinger and its products, please visit: www.honeystinger.com.

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Honey Stinger Introduces Gluten Free Waffle Flavor, Wildflower Honey