NPEW 2017

Irvine, CA (March 3, 2017) – SmashPack, the all-natural, high protein adult pouch snack brand has launched a new high protein, low sugar line extension with two new flavors debuting at the Natural Products Expo West show in Anaheim, CA. The two new Protein Complete Pack pouches will offer 20g of rBST-free, grass-fed protein with 5 grams of net carbohydrates. The first two indulgent flavored SKUs will be Chocolate and Chocolate Peanut Butter targeting active adults looking for a quick, low carb, healthy snack. SmashPack will also be debuting new company branding and packaging designs for their three existing signature Protein Fruit Blends of Wild Berry, Exotic Tropical and Orange Peach. The packaging was updated to reflect a stronger visual appeal to SmashPack’s core consumer, better explain what the product is and update the messaging on the packaging to clearly explain the high protein and fruit blend benefits versus other primary fruit based squeeze pouch products.

“We feel that the new indulgent chocolate flavored, grass-fed protein, low sugar Protein Complete Packs will appeal to a broader audience because of their flavor profiles and low sugar levels while at the same time offering more protein for consumers. We are excited about the new line extension as we will be offering a flavor and a product profile that has never been seen before in the squeeze pouch category while at the same time remaining squarely on trend by offering a grass-fed protein, low sugar option to consumers.” says Founder Rob Simpson.

SmashPack is the leading protein performance food squeeze pouch on the market loaded with healthy nutrients needed to power and recover from high intensity workouts. They are quick to consume and easy to digest. All SmashPacks are free of soy, gluten, and artificial ingredients. SmashPack’s signature line of Protein Fruit Blends combine 14 grams of whey protein isolate with pureed fruit. SmashPack’s new Protein Complete Packs offer 20 grams of grass-fed protein and only 5 grams of net carbohydrates.

SmashPack was launched in 2015 by a husband and wife team, Rob and Kari Simpson. Rob and Kari saw a vacant space in the market for a clean, high-protein, performance and recovery snack for the active adult made entirely of real food with all of the nutritional benefits of a protein bar. SmashPacks were designed as the next evolution in performance and recovery food, formulated to be the perfect pre and post workout snack for competitive athletes, high intensity training sessions, endurance racers and anyone looking for a quick, healthy snacking option.

SmashPack is available at Amazon, Lifetime Fitness, Lucky’s, Raley’s, and Wegmans to name a few or visit www.smashpack.com/store-locator to find a retailer near you.

For more information on SmashPack, please visit www.smashpack.com.

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