Good Zebra Introduces Spirit Animal Crackers for theWild Animal Inside All of Us

With shapes inspired by tattoo art, these new kick-ass crackers are made responsibly with all-natural ingredients, no refined sugars, nothing processed, and a punch of protein

#FINDYOURSPIRITANIMAL

New York, N.Y.(February 27,2017) –Good Zebra has fearlessly reinvented a favorite childhood treat with the world’s first Spirit Animal Crackers. These crackers simply wouldn’t fit in a cardboard circus box with string handles. These soul-satisfying crackers are an elevated, enlightened, and empowered snack, appealing to the wild animal inside of all of us. Available in Vanilla, Lemon and Chai, Spirit Animal Crackers offer a guilt-free way to snack sweet with all-natural goodness and 12g of protein per serving.

Like its namesake animal, Good Zebra snacks are intentionally crafted to embrace the beauty of black + white, meaning there’s nothing shady about these little crackers. They do, however, throw some serious shade on their refined-sugar-filled predecessors, since these crackers are sweetened naturally with organic honey. And unlike the caged circus animals of the past – our animals roam free and wild.

Each of the 11 Spirit Animal Cracker shapes were inspired by tattoo art to capture the beauty and power of each animal. There is an intricacy and high-level of detail that goes into tattoo designs, and the same level of detail and artistry goes into Good Zebra’s ingredients and shapes.

“At Good Zebra, we’re motivated by our desire to snack sweet without the guilt. So, with a pinch of vision and a dash of courage, we set out to do things our way,”said Erika Szychowski, Good Zebra founder and CEO. “We started with traditional animal crackers and transformed this childhood staple into the world’s first Spirit Animal Crackers. We’re risk-takers and rule-breakers, and we’re out to flip the cookie industry on its little sugary head.”

Light and crisp with a satisfying crunch, Good Zebra’s Spirit Animal Crackers contain over 70% organic ingredients and no artificial colors or flavors. These grab-and-go snacks are available in a single-serving 1oz bag and a zip-top 2oz bag. Good Zebra Spirit Animal Crackers are available at specialty retailers across the U.S. and online at Good-Zebra.com and Amazon.com.

Take Good Zebra’s quiz to discover your personal spirit animal.

About Good Zebra

Good Zebra is a fearless and forward-thinking company with a mission to disrupt the snack industry by creating a sweet snack without the guilt. Founded in 2016, Good Zebra bucks corporate tradition, bakes fiercely, and lives up to its core value of transparency: black + white [nothing shady]. There is nothing processed and nothing refined in Good Zebra’s Spirit Animal Crackers, the first honey-sweetened animal crackers with 12g of protein per serving.

Good Zebra was created by founder and CEO, Erika Szychowski, as the culmination of her life and career experiences. Combining Erika’s passion for baking and branding with her vision of creating a female-led, badass company, Good Zebra is a community of like-minded people ready to fearlessly turn the snack industry upside down. Good Zebra is poised to be a force to be reckoned with — today and tomorrow — by elevating the snacks of yesterday to new heights of healthy and deliciousness.

For more information, visit good-zebra.com or follow Good Zebra on Facebook, Instagram, Twitter, or Pinterest.

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Media Contact:
Leigh Needham
(619) 807-9632
Leigh@BuzzShopMarketing.com