NPEW 2017

Health Warrior Introduces a New Superfood to its Line Up with the Debut of Pumpkin Seed Bars

at Natural Products Expo West

Rapidly Growing Natural Foods Brand Continues to Innovate with Superfoods,

All While Doubling Down on Efforts to Give Back

ANAHEIM, Calif. (March 10-12, 2017) - Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in radically convenient forms, will exhibit its new Pumpkin Seed Bars along with new Vanilla Almond Chia Bar and Mint Chocolate Superfood Protein Bar flavors at Natural Products Expo West at the Anaheim Convention Center from March 10-12 at booth #5624. Like all of Health Warrior’s products, a superfood is the #1 ingredient in the Pumpkin Seed Bars. The bar is made with just 7-8 simple ingredients: pumpkin seeds, a bit of honey, and spices & extracts for flavor. Pumpkin seeds are loaded with a powerhouse mix of protein, minerals like magnesium and iron, and healthy fats, and are the #1 ingredient in the bars. They are a surefire way to beat the dreaded 3 p.m. slump.

“Right now is the perfect time to be making more nutritious and convenient real food for busy people,” said Shane Emmett, co-founder and CEO of Health Warrior. “The Pumpkin Seed Bars are made with ingredients anyone might have in their home, and we couldn’t be more thrilled to offer consumers an energizing, filling snack with a clean, simple ingredient list and delicious sweet and savory flavor options.”

Health Warrior’s Pumpkin Seed Bars will be available in three irresistible flavors: Dark Chocolate, Cinnamon Spice, and Honey Cracked Pepper with Turmeric. They are available at Wegmans, Albertsons/Safeway, and Amazon. They will also launch at Target in June. The new Vanilla Almond and Mint Chocolate Superfood Protein Bars are available online and in select retailers now.

In addition to the new Vanilla Almond Chia Bar, Health Warrior recently launched a new Mexican Chocolate Chia Bar in conjunction with its philanthropic effort, Operation Farm & Run. Operation Farm & Run will benefit the Tarahumara people of Mexico’s Copper Canyon, whose story, told in the best-seller Born to Run, inspired the founding of Health Warrior. Visit http://kickstarter.healthwarrior.com through March 15, 2017 to support the campaign and earn a chance to be among the first to try the Mexican Chocolate Chia Bar.

Health Warrior will host a special Pumpkin Party at its booth #5624 on Friday, March 10 from 3 p.m. - 5 p.m., featuring plenty of Pumpkin Seed Bars and fun. In addition, the brand is partnering with Honey Stinger and Nuun for a 5K fun run at Santa Ana Running Trail on Saturday, March 11. The shuttle for the 5K will leave from the Hilton Anaheim roundabout at 7:00 a.m. and the run begins 30 minutes later.

###

About Health Warrior

Health Warrior is a food and movement brand that delivers superfoods—the most nutrient-dense foods on the planet—in convenient forms to power everything you do. Health Warrior was founded in 2010 by three college athletes and friends, Dan, Nick, and Shane. As college athletes they approached food as calories to burn during hours of daily practices. But after entering their professional lives, that carefree approach to nutrition met cold, hard, desk-bound reality. They went from running between matches, meets, and games to meetings and daycare pick-ups. Eventually, they learned that what matters is the quality of calories over quantity. After reading the best-selling book Born to Run, they discovered one of the most nutrient-dense foods on the planet, chia seeds. This page-turner told of the Tarahumara Indians and their seemingly superhuman long-distance runs. The Tarahumara, like the Aztecs before them, were fueled by chia. Ounce-for-ounce, chia has more omega-3s than salmon, more protein than eggs, and more fiber than flax. The three started eating chia every day. So did their families and then co-workers joined the tribe. This superfood provided powerful nutrition and powerful inspiration. Inspiration to get up from their desks, to move, to make better food choices, and to found a company with a mission to bring this nutrition and inspiration to everyone. Health Warrior products are available in stores nationwide and at healthwarrior.com.