NPEW 2017

FOR IMMEDIATE RELEASE

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Covet Public Relations

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Annie's Showcases New Organic Offerings at Expo West

Leading Natural & Organic Food Brand Samples New Innovations Including Salty Snacks, Protein Mac & Cheese and Much More

ANAHEIM, Calif. (March 9-12, 2017) – Annie’s, Inc., pioneer of delicious, wholesome foods, will showcase its newest product innovations, all certified organic, at Expo West booth #3846 from March 9-12 at the Anaheim Convention Center. In addition to a sneak peak of some of its unreleased innovations, including an organic mac & cheese with 20% more protein and a taste of unreleased salty snacks like cheesy puffs, Annie’s will sample an array of existing product staples and its latest innovations to market, including Annie’s Organic Popcorn and Annie’s Organic Grabbits Sandwich Cookies. With over 300 new and existing product SKUs to share, the mission-driven brand continues to offer consumers organic versions of conventional family favorites as part of its mission to make Organic for Everybunny .

“With our latest product innovations, we continue to expand our growing selection of organic foods that appeal to people of all ages,” said John Foraker, Annie’s President. “Annie’s cleaned up classics are designed to provide parents, kids, and every age in between with trusted, better-for-you versions of their favorite conventional meals and snacks. We are excited to spotlight the full breadth of our offerings and those delicious innovations still yet to come at this year’s Expo West.”

Foraker was selected as an honoree for this year’s Expo West Hall of Legends, which recognizes the most influential and significant individuals in the natural foods industry. In addition, Foraker will be lending his expertise as a moderator for a Climate Workshop panel on the topic of Positive Animal Impact: Healing Soil, Regenerating Land, and Reversing Climate change, Saturday, March 11 from 12 p.m. - 1:15 p.m. at the Marriott, Elite 1.

About Annie's:

Annie's, Inc. is a natural and organic food brand offering great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors and preservatives common in many conventional packaged foods. Additionally, Annie's sources ingredients as to avoid synthetic growth hormones and genetically modified ingredients. Today, Annie's offers over 300 products and is present in over 70,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information on the brand or products, please visit www.annies.com.