NPEW 2017

Once Upon a Farm Press Kit

Once Upon a Farm Press Fact Sheet

Overview: Once Upon a Farm is a family of organic, cold-pressed baby food blends made with fresh whole fruits, veggies, superfoods, and healthy fats. Each recipe is intentionally created for maximum nutrient absorption and healthy physical, mental, and emotional development for the most important nutritional stages of an infant’s life, including: 5+ months, 7+ months, 9+ months, 18+ months and older. Once Upon a Farm delivers unparalleled nourishment by focusing on whole, fresh ingredients in their natural state, and healthy fats to aid in nutrient absorption and support stable energy levels and optimal brain development.

Infant Nutritionist and pediatrician recommended, Once Upon a Farm baby food blends are USDA Certified Organic, Kosher, and Non-GMO Project Verified, and are also free from processed purees, concentrates and preservatives.

HPP 101:Unlike shelf-stable baby foods, All Once Upon a Farm blends are created using high pressure pascalization (HPP) – a cold pressure process that does not use any heat, most commonly used in fresh pressed juices that preserves the nutrients, flavors, aromas, colors and textures and of whole, fresh ingredients. The result is a one-of-a-kind baby food that delivers optimal taste and palate development. HPP also allows for a longer shelf-life (120-days post-production), offering parents more flexibility to feed little ones on their own terms without worry.

Family:Once Upon a Farm offers a delicious family of organic, cold-pressed, ready-to-eat meal pouches that are made with locally-sourced, fresh produce from California and Oregon and Washington. All meals are packaged in BPA-free, 3.5 oz. resealable pouches that encourage self-feeding and are perfect for throwing in a bag while on-the-go, or for traveling for easy mealtimes anywhere. The current lineup includes:

Simply Pure (for 5+ months)
- These simple, gentle blends are made solely from fresh fruits that are perfectly suited for baby’s first food, designed to be easy on sensitive tummies and teaming with immunity-boosting vitamins.
- Flavors: Magic Velvet Mango and The Fairest of Pears
Simple Meals (for 7+ months)
- More veggies please! Simple Meals support an infant’s broadening taste palate, incorporating high-fiber vegetables, along with tasty fruits into blends that aid key development in this growing stage.
- Flavors: OhMyMegaVeggie, Green Kale & Apples, Mama Bear Blueberry and Wild Rumpus Avocado
Hearty Meals and Textures (for 9+ months)
- Mealtime possibilities are endless with these blends boasting nutritious superfood pairings with quinoa, coconut and carob – perfect for little ones who are ready to graduate onto more balanced meals.
- Flavors: Carrot-y Coconut-y Quinoa, Just Right Porridge, Sun-shiny Strawberry Patch, Gold-y Mango & the 3 Coconuts, and Caroberry Mousse

Meals and Sweet Alternatives (for tots 18+ months)
- We all know sweet teeth are bound to appear at some point, so why not give growing tots this healthy, wholesome dessert alternative made with banana, cocoa, avocado and raspberry.
- Flavors: Chocolate Ever After
Applesauce Adventures
- The newest offering and a healthy snack for all ages, these smooth and delicious applesauce blends are made with freshly picked organic and whole apples, and are perfect for people of any age to enjoy by itself, on top of yogurt, as an egg replacement in recipes or in a yummy smoothie!
- Flavors: Straight from the Apple Tree, Spiced Apple and Sweet as Apple Pie

History: Once Upon a Farm was created in 2013 by Cassandra Curtis, a busy working mom of three with a background in health and wellness who grew frustrated with the lack of fresh baby food options that offered real ingredient integrity and transparency she valued – and knew other parents did too! Finding the time to shop, chop, prep and create nutrient-dense, delicious food for her children was not realistic. Unwilling to compromise convenience for the best nourishment her babies deserved, Curtis developed an HPP, organic, non-GMO baby food that infants of all stages would love and moms would feel proud buying. Curtis was quickly joined by Ari Raz, a passionate baby food visionary who discovered the power of providing high-quality infant nutrition after launching a fresh home delivery company, and was unable to keep up with consumer demand. Together, the two cultivated Once Upon a Farm bringing one-of-a-kind, farm-fresh organic baby food blends to parents nationwide.

Where to buy: Once Upon a Farm is available online through the brand’s website as well as Amazon.com, and at traditional grocers nationwide including Wegmans and select Kroger stores, in addition to select Whole Foods Markets. The company also offers a new personalized Subscription Box Program with flexible auto-shipments at a savings of 17 percent off and free shipping. For more information on the Subscription Box Program or to find a store near you, please visit www.uponafarm.com.

HQ Address:
7343 Ronson Rd, Suite P,
San Diego, CA 92111

On the Web:
Website: http://uponafarm.com/
Facebook: @uponafarm
Twitter: @uponafarm
Instagram: @uponafarm

Press Contact:
Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

Contact: Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

FOR IMMEDIATE RELEASE

Once Upon a Farm Debuts New Applesauce Adventures Line at Natural Products Expo West 2017

Pioneer of Cold-Pressed, Organic Meal Pouches Launches Fresh Take on Applesauce for All Ages

SAN DIEGO, CALIF. (Feb. 21, 2017) – Once Upon a Farm, pioneer of cold-pressed, organic baby foods for all stages of infant development, today announced the launch of a new snacking innovation for applesauce lovers everywhere, Applesauce Adventures. Debuting at Natural Products Expo West in Anaheim Calif. at the Once Upon a Farm booth #H100, Applesauce Adventures will be available in three delicious flavors: Straight From The Apple Tree, Spiced Apple and Sweet As Apple Pie. The smooth, yet vibrant blends are made with USDA Certified Organic apples from orchards in Washington state, and offer a juicy, fresh-from-the-farm take on everyone’s favorite beloved childhood snack. Applesauce Adventures will begin shipping to retailers nationwide in March.

“I loved applesauce growing up, and it’s something that I would still eat regularly as an adult, but most options are lacking in that bright, fresh-picked apple flavor because they’re cooked at high temperatures and have added preservatives and fillers,” said Cassandra Curtis, co-founder and COO of Once Upon a Farm. “We’re so passionate about this new line because it is truly unique in the category, and a whole-food snack we know everyone from parents, to college students, to babies will love. Our applesauces taste unlike anything else on the market because they are made only with fresh organic apples that are handpicked then cold-pressed, resulting in the purest flavor possible. This is a gamechanger for the category we can’t wait to share with the world!”

Unlike other applesauce options, Once Upon a Farm Applesauce Adventures are crafted with whole, organic apples, hand-picked by farmers, resulting in pure and flavorful blends that can be enjoyed by anyone, anywhere. Like all Once Upon a Farm products, the blends are made with high pressure pascalization (HPP); a cold pressure process that preserves the nutrients, flavors, aromas, colors and textures of the whole, fresh ingredients. Applesauce Adventures are perfect as a snack straight out of the pouch, on top of yogurt, as an egg replacement in recipes or in a yummy smoothie. Conveniently packaged in re-sealable pouches for snacking at home or on-the-go, shoppers can purchase the blends in four-pack boxes for $6.99. Additional details include:

Straight From the Apple Tree – As fresh as the day the apple was picked from the tree, this blend offers a new take on traditional applesauce, made purely with wholesome organic apples that are naturally sweet.
Spiced Apple – Juicy apples are sparked with hints of vanilla and ginger, combining for a delicious blend that is the perfect balance of sweet and tangy that will elevate any snacking occasion.
Sweet As Apple Pie – A taste that’s as good as grandma’s homemade pie, this sweet blend offers notes of organic cinnamon and dates that gives a refreshing twist to everyone’s favorite dessert.

All Once Upon a Farm foods are USDA Certified Organic, Kosher, and Non-GMO Project Verified, and are free from any processed purees, concentrates or preservatives. Once Upon a Farm’s unique BPA-Free Certified pouch packaging also encourages self-feeding, while offering flexibility and convenience whether at home or traveling. The blends can also be left un-refrigerated for up to four hours, taken on-the-go with an ice pack, or frozen and thawed to accommodate mealtimes anywhere at any time of day.

Once Upon a Farm is available online through the brand’s website, as well as at traditional grocers nationwide including Wegmans and Kroger, as well as select Whole Foods Markets. For more information on Once Upon a Farm, its products and ingredients, please visit www.uponafarm.com.

About Once Upon a Farm

Once Upon a Farm is the pioneer of early childhood nutrition, offering 12 specially designed blends of whole fruits, vegetables and superfoods, specifically customized for three of the most important nutritional stages of an infant’s life. All blends are free of concentrates, preservatives and processed purees, and are infant nutritionist certified and pediatrician recommended. Unlike typical shelf-stable baby food, Once Upon a Farm uses high pressure pascalization (HPP), which preserves the flavors, aromas, colors, textures and nutrients of the whole ingredients. Packaged in convenient, refrigerated and re-sealable pouches, Once Upon a Farm is USDA Certified Organic, Kosher and Non-GMO Project Verified. To learn more about Once Upon a Farm, visit www.uponafarm.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.

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Contact: Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

FOR IMMEDIATE RELEASE

Once Upon a Farm Brings HPP Baby Nutrition to Doorsteps with New Subscription Box Program

Cold-Pressed, Organic Baby Food Trailblazer Launches Personalized Delivery Service Offering Parents the Ultimate in Convenience without Compromise

SAN DIEGO, CALIF. (Feb. 7, 2017) – Once Upon a Farm, pioneer of cold-pressed, organic baby foods for all stages of infant development, unveiled its new Subscription Box Program enabling parents nationwide to access the company’s farm-fresh fruit, veggie and superfood blends from the comfort of their homes in a few simple clicks. Each Subscription Pack includes 24 re-sealable pouches and is fully customizable, allowing shoppers to tailor not only the frequency of their deliveries but the box contents to their personal needs. The new service is available exclusively through www.uponafarm.com, for $59.95 per shipment (a savings of 17 percent off retail), and includes free shipping.

“Once Upon a Farm grew out of my passion to give my babies the best nutrition possible. As a busy working mom, making their food from scratch wasn’t always realistic, and the shelf stable options lacked the ingredient integrity and transparency I was looking for,” said Cassandra Curtis, co-founder and COO of Once Upon a Farm. “I know firsthand how difficult it can be to ensure little ones get the high-quality, real food nutrition they need, and parents shouldn’t have to choose between convenience and giving their child the best nourishment possible. Our new Subscription Box Program is a first-of-its-kind that I hope will empower parents everywhere to choose wholesome, organic food for their babies since we’ve finally developed a way to make it easy and accessible for all.”

Once Upon a Farm’s new Subscription Box Program is available for the brand’s entire portfolio of 12 flavorful and wholesome, ready-to-eat meal pouches, including Simply Pure (for 5+ months) in Magic Velvet Mango and The Fairest of Pears; Simple Meals (for 7+ months) in OhMyMegaVeggie, Green Kale & Apples, Mama Bear Blueberry and Wild Rumpus Avocado; Hearty Meals and Textures (for 9+ months) in Carrot-y Coconut-y Quinoa, Just Right Porridge, Gold-y Mango & the 3 Coconuts, Caroberry Mousse and Sun-shiny Strawberry Patch; and Meals and Sweet Alternatives (tots 2+ years) in Chocolate Ever After. First time shoppers are offered a free trial of up to eight blends, and after will be auto-enrolled in the full subscription plan where they can easily build their Once Upon a Farm Subscription Box online in three easy steps:

Choose Your Blends – Customize the pack by selecting up to eight flavors (three of each for a total of 24).
Delivery Schedule – Choose a frequency from every two, three, four or five weeks.
Preview & Place Order – The first custom shipment will arrive within one week.
No Commitments: Pause, resume, or cancel your shipments at any time.

All Once Upon a Farm foods are USDA Certified Organic, Kosher, and Non-GMO Project Verified, and are free from any processed purees, concentrates or preservatives. Unlike traditional shelf-stable baby food, Once Upon a Farm foods must be refrigerated as they are made with high pressure pascalization (HPP); a cold pressure process that preserves the nutrients, flavors, aromas, colors and textures of the whole, fresh ingredients. The result is a one-of-a-kind baby food that delivers optimal taste and palate development. Once Upon a Farm’s unique BPA-Free Certified pouch packaging also encourages self-feeding, while offering flexibility and convenience whether at home or traveling. The blends can also be left un-refrigerated for up to four hours, taken on-the-go with an ice pack, or frozen and thawed to accommodate mealtimes anywhere at any time of day.

About Once Upon a Farm

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