NPEW 2017

Pure Steeps, a company developing natural holistic products from pure, sustainably-sourced ingredients, introduced new products and packaging to its portfolio of aspirational and inspiring brands, held under parent company Harris Freeman. With the mission of helping consumers “Live Better for a Better Tomorrow,” the company will be highlighting Secret Squirrel Cold Brew Coffees and Teas, alongside Wonder Drink Kombucha at the 2017 Natural Products Expo West, Booth #9304.

Wonder Drink Kombucha, sparkling certified organic fermented tea makers, will reveal a new line of culinary-inspired probiotic kombuchas in Honey Lavender, Strawberry Basil and Thai Carrot flavors. A first for the brand, this creative and delicious line of beverages will maintain the functional benefits of tea and natural acids in kombucha with added probiotics that support digestive health.

The company will also highlight refreshed packaging across all products and feature a prebiotic kombucha line in Traditional Kombucha, Green Tea & Lemon, Cherry & Black Currant, Asian Pear & Ginger, Apple & Juniper Mint and Concord Grape flavors.

Secret Squirrel Cold Brew will showcase new product lines as part of its family of premium great tasting cold brew coffees and teas including three flavored black coffees: Lightly Sweetened, Maple Brown Sugar and Cinnamon Brown Sugar; two creative lattes: New Orleans Style Chicory Coffee & Citrus Caramel Latte; and three premium, great-tasting cold brew teas: Rwanda Black, Sencha Green and Mint Green. Further, Secret Squirrel’s Premium Strong Concentrates, ready-to-drink black coffees and cold brew teas are now certified organic.

Secret Squirrel will also sample its existing line of smooth, bold cold brew flavors including concentrate (16oz and 32oz.) and four 12oz. ready-to-drink flavors: Black Coffee, Caffe Latte, Dark Chocolate Mocha and Vietnamese Coffee.

“We’re developing high-quality, pure and simple beverages that will stay sustainable in the long run, and that strategy is made clear through the introduction of the latest additions to the Secret Squirrel Cold Brew and Wonder Drink Kombucha families, which we look forward to sharing with Expo West attendees,” said Sai Chaluvadi, Executive Vice President, Pure Steeps. “For remainder of 2017, we will continue our efforts to further our mission of creating responsible lifestyle beverage brands and commitment to our consumers by introducing more creative great tasting products into the marketplace.”

Secret Squirrel Cold Brew Coffee’s selected ready-to-drink flavors are available in 12oz. varieties in more than 380 Target stores in California, Arizona, Idaho, Utah, Washington, Oregon and Montana; select Whole Foods regions; and several natural and specialty gourmet retailers starting at $3.89 for black coffee varieties and $4.39 for lattes. Secret Squirrel’s new Cold Brew Teas, Lattes and Black Coffee flavors will hit shelves in late spring 2017. For more information about Secret Squirrel and its latest product additions, visit www.squirrelbrew.com.

Wonder Drink Kombucha is available in leading natural, specialty gourmet and conventional retailers nationwide starting at $3.49 for 14oz. bottles and $1.99 for 8.4oz cans. Wonder Drink Kombucha’s new probiotic line will be available for purchase in late spring 2017. For more information about Wonder Drink, please visit www.wonderdrink.com.

Natural Products Expo West will take place on March 10-12, 2017 at the Anaheim Convention Center, located at 800 W Katella Ave. Anaheim, CA 92802. Pure Steeps encourages attendees to stop by Booth #9304 on Level 3 of the convention center to sample Secret Squirrel’s Cold Brew Coffees, Teas and Lattes, served alongside Wonder Drink Kombucha’s new probiotic line and sparkling fermented teas. Attendees can also see the stop by the Product Showcase in the main lobby of the convention center to see the latest products from Pure Steeps.

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About Secret Squirrel

Secret Squirrel’s handpicked, organic beans are roasted to perfection, cold brewed for 18-24 hours, doubled filtered and bottled quickly to release the full bold flavor of the beans without any bitterness or acidity and cold pasteurized to retain the quality while guaranteeing safety. Using recognizable non-GMO ingredients, rBST-free whole milk and premium certified organic coffee beans, the cold brew coffee is available in concentrate, flavored black coffee and lattes. Secret Squirrel began as a passion project for Trevor and Rebecca Smith in Studio City, CA, selling hand-bottled versions of the cold brew at local farmer’s markets, which was later acquired by Pure Steeps in May 2016. For more information about Secret Squirrel, please visit www.squirrelbrew.com.

About Wonder Drink Kombucha

Wonder Drink Kombucha hails from Portland Oregon, spreading wonder with premium, organic fermented tea since 1999. Stephen Lee, founder of Wonder Drink, is a renowned tea industry pioneer who previously co-founded Stash Tea and Tazo Tea. The company’s certified organic, non-GMO ingredients and nonalcoholic fermented elixirs are produced with a proprietary scientific process to guarantee safety and compliance, and will leave you celebrating the wonder that is life. . Wonder Drink Kombucha was acquired by Pure Steeps in November 2016. For more information about Kombucha Wonder Drink, please visit www.wonderdrink.com.

About Pure Steeps

Pure Steeps is committed to building aspirational brands that seek to inspire customers toLive Better for a Better Tomorrow.In today’s complex, oversaturated market, Pure Steeps believes in bringing things back to the basics and embodying the concept of simplicity through natural holistic products with pure, sustainably-sourced ingredients. Pure Steeps’ parent company, Harris Freeman, a global resource for tea and spices, identifies brands built by savvy, morally and ethically business-minded individuals and strategically connects them to multiply and broaden brand awareness. For more information about Pure Steeps, please visit: www.puresteeps.com.