Beet It, the No.1 natural nitrate supplement in the world, launches US retail rollout
Related exhibitorBEET IT USA, INC.
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Joel MaHarry, Ulrich | MaHarry
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(Full release with photos, research links andinfographics:http://beet-it.us/press/)
Beet It, the beet concentrate standard for over 200 clinical studies worldwide, launches US rollout with 1500-store debut.
Denver, CO, March 1, 2017 – Beet juice has become a sensation in recent years thanks to its ability to boost endurance and strength in athletes, and to manage blood pressure for people of all ages. Now Beet It, following online sales success withAmazonandLucky Vitamin, is launching a US rollout beginning with 1500 major retail locations. The rollout includes both beet-based product lines,Beet It Sport, the world’s best-selling natural nitrate supplements, andBeet It beet juice, the all-natural, 100% fresh pressed juice for health-conscious shoppers, mixologists and cooksacross the country.
“Bringing Beet It to wide US distribution for the first time is a significant milestone for us,” says Lawrence Mallinson, Managing Director for James White Drinks, Beet It’s UK-based parent company. “The market is getting crowded with different beet-based products making sometimes dubious claims. We’re proud to introduce Beet It Sport beet juice concentrate shot, which has become the de facto standard for research worldwide, due to its unique ability to deliver a consistent 400mg dose of dietary nitrate in each bottle.”
The Beet It product lines include:
Beet It Sport Shots and Bars:For athletes in any sport looking for a competitive edge, and for anyone looking to better manage blood pressure.The only brand that delivers a consistent and reliable dose of dietary nitrate — the key to athletic performance improvement. Each 2.4 fl oz Beet It Sport Shot delivers 400mg of nitrate. Each 1.4 oz Beet It Sport Bar delivers 200mg of nitrate.
Beet It beet juice:For active adults, families, and anyone looking for a refreshing, delicious way to enjoy the nutritional benefits of beet juice. 100% pressed juice — not from concentrate. All-natural ingredients:90% beet juice, 10% apple juice. Available in 25.4 fl oz glass and 8.5 fl oz PET bottles.
Beet It’s growing roster of major chains includes Kroger, Whole Foods Markets, Jewel-Osco, King Sooper’s and more. Kim Ourada, EVP North America, calls the brand’s reception among retailers and consumers “both warm and enthusiastic. Our Sport products and beet juices actually taste good. So whether you’re an athlete, a cardio patient or parent looking for better nutrition for the family, it’s just easier to benefit from all the vitamins, nutrients and especially the nitrates that beets have to offer.”
In addition to retail distribution across the country, the Beet It roll-out includes a new, dedicated USwebsite,beet-it.us,a source of related information about the nutritional and sports performance benefits of each product in the Beet It brand family with recipes, news and more.
ABOUT
Beet It is a world leader in beet juice, and Beet It Sport is the No.1 natural nitrate supplement in the world. Beet It brand’s parent company is James White Drinks, one of the leading fruit and vegetable juice firms in the UK.
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Relevant research exploring the connection between nitrate consumption and improved athletic performanc and cardiopulmonary health:
Improved endurance/running
- Concentratedbeet juiceshownto reduce oxygen consumption during moderate- and high-intensity running and can increasetimeto exhaustion at high intensity by 14percent.
- Wylie, et al (2013)Beetroot juice and exercise: pharmacodynamic and dose-response relationships.
Improved performance/cycling time trial
- Beet juiceshownto improve 4km and 16.1km cycling time-trial performance by 2.4% and 2.7%, respectively.
- Lansley, et al (2011)Acute dietary nitrate supplementation improves cycling time trial performance.
Lowered blood pressure/ hypertensive patients
- Beet juiceshownto lower systolic and diastolic blood pressure by 8.1 and 3.8 mmHg, respectively, in patients with hypertension.“
- These findings suggest a role for dietary nitrate as an affordable, readily-available, adjunctive treatment in the management of hypertensive patients.”
- Kapil, et al (2015)Dietary nitrate provides sustained blood pressure lowering in hypertensive patients: a randomized, phase 2, double-blind, placebo-controlled study.