Press Releases

Enjoy Life Foods Spices Up Popular Plentils Line with Exotic New Flavors

Leader in Free-From Foods Launches Thai Chili Lime and Moroccan Spice Plentils
to Satisfy Adventurous Palates

CHICAGO, IL (Nov. 15, 2016) – Enjoy Life Foods, the leading brand in the Free-From category, today announced the addition of two new globally-inspired flavors to its allergy-friendly line of Plentils chips. Crafted from crunchy lentils, which are known for being a good source of fiber and all-natural plant-based protein, Thai Chili Lime and Moroccan Spice Plentils will begin shipping to retailers nationwide this month.

“Now more than ever, the influential millennial demographic is demanding foods made with exotic flavors that not only deliver in taste, but in nutrition and texture,” said Joel Warady, Chief Sales & Marketing Officer at Enjoy Life Foods. “Our new Thai Chili Lime and Moroccan Spice Plentils were created to satisfy millennials’ adventurous palates while giving everyone an allergy-friendly, crunchy and high-protein snack that tastes even better than traditional chips – all while spicing up the Free-From category.”

The new flavors are a natural extension of Enjoy Life’s mission to provide the safest and most delectable allergy-friendly options to consumers, including those increasingly leaning towards global cuisines. Thai Chili Lime brings the flavors of Thailand straight to cupboards with a blend of sweet and salty mixed with tart lime and a hint of spice, while Moroccan Spice is aromatic with a touch of warm sweetness and bold Moroccan spices. Featuring 40 percent less fat than the leading potato chip, each savory Plentils variety boasts knockout flavors and only 130 calories per serving.

Enjoy Life Plentils are also available in Sea Salt, Dill & Sour Cream, Margherita Pizza, Garlic & Parmesan and a limited edition Himalayan Pink Salt. Like all Enjoy Life products, Plentils are Certified Gluten-Free, Non-GMO Project Verified, Kosher and Halal Certified and are free-from the top eight most common allergens identified as milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy.

Enjoy Life Plentils are available nationwide in natural and conventional grocers including Whole Foods Market, Sprouts, Meijer, Vitacost.com, Amazon.com and more with a suggested retail price of $3.29/4 oz. bag. For more information, visit www.enjoylifefoods.com.

About Enjoy Life Foods

Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.

###

Enjoy Life Foods Debuts New ProBurst Bites™ and Baking Chocolate Snack Packs

Free-From Category Trailblazer Unveils Deliciously Decadent Bite-Size Snacks

Chicago, IL – Enjoy Life Foods, the leading brand in the growing Free-From category, has unveiled new plant-based protein-packed ProBurst Bites™ and snack-size versions of the brand’s best-selling baking chocolate, Baking Chocolate Snack Packs. The ProBurst Bites and Baking Chocolate Snack Packs are made with rich dark and semi-sweet chocolate and are available in bite-size snacks convenient for noshing on-the-go.

True to its Free-From product portfolio promise, Enjoy Life’s latest innovations are baked in a dedicated gluten-free and nut-free bakery that produces products free-from the top eight common food allergens, identified as milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy. Both products are also Non-GMO Project Verified and Certified Kosher and Halal.

“Following the opening of our new 200,000 square foot dedicated allergy-friendly bakery – the largest in North America – we’re excited to continue growing our Free-From footprint with these exceptionally delicious and innovative new snacks,” said Joel Warady, Chief Marketing & Innovation Officer at Enjoy Life Foods. “We’ve found that clean protein is one area that many people are trying to consume more of in their daily diets and we believe we’ve truly hit on something special with our new high-protein truffle-like ProBurst Bites. Coupled with our grab-and-go Baking Chocolate Snack Packs and other exciting launches that have hit shelves this year, we’re proud to provide the 100 million Americas suffering from food allergies, food intolerances and Celiac Disease with safe, enjoyable options.”

Bursting with six to seven grams of tasty plant-based protein in each poppable bite, Enjoy Life’s new ProBurst Bites™ are an ideal protein boost post-workout, while snacking on-the-move, or as a midday pick-me-up. Varieties include Cranberry Orange, SunSeed™ Butter, Cinnamon Spice and Mango Habanero. Touting a convenient resealable pouch, each protein-rich ball is rolled in a crunchy blend of seeds and spices, with a creamy chocolate center. ProBurst Bites retail for $6.99.

Introduced to the Enjoy Life lineup of allergy-friendly baking chocolates by popular demand, the Baking Chocolate Snack Packs have two varieties of decadently smooth chocolate chips: Mini Chips and Dark Chocolate Morsels. Containing perfectly portioned versions of the brand’s top-selling baking chocolate, each snack pack is available in one ounce pouches and retails for $7.59/12 pack.

Enjoy Life also debuted two new flavors of its savory lentil chip product line, Plentils, that come in on-trend, bold flavors including Thai Chili Lime and Moroccan Spice. Embracing the uniqueness of Plentils, each variety contains 40 percent less fat than traditional chips, which embodies Enjoy Life’s goal of adding additional plant-based SKU’s to its portfolio.

In addition, Enjoy Life will be showcasing its line of Mini Cookies, which launched in July 2016. Featuring the same wholesome ingredients and many of the same popular flavor profiles as the brand’s full-size cookie counterparts, Soft Baked Minis flavors include Chocolate Chip, Double Chocolate Brownie and Snickerdoodle, while the Crunchy Minis are available in Chocolate Chip, Double Chocolate, Vanilla Honey Graham and Sugar Crisp.

To learn more about Enjoy Life’s full lineup of allergy-friendly and gluten-free snacks, visit www.enjoylifefoods.com.

About Enjoy Life Foods

Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life to the Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.

###

Joel D. Warady

Chief Sales & Marketing Officer – Enjoy Life Foods

Joel Warady is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category that has experienced 6 consecutive years of double-digit growth under his guidance. Within the last 18 months, he has been ranked as one of the Top 50 CMOs on Twitter by Social Media Marketing Magazine, one of the Top 50 Most Influential CMOs on Social Media by Forbes.com and most recently was included in Brand Quarterly magazine’s list of 50 Marketing Thought Leaders Over 50. Since the February 2015 acquisition by Mondelez International, Joel has worked diligently to unite the Enjoy Life nimble entrepreneurial culture with the power (and complexity) that a $34 billion company brings to the mix.

###

Fact Sheet

Overview:Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy. Founded with the mission to create great-tasting Free-From options anyone can enjoy, Enjoy Life’s product line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes and Plentils, a plant-based savory chip made from lentils. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste, so everyone can Eat Freely

History:Co-founded by Scott Mandell in 2001, Enjoy Life was established to make delicious free-from foods for the ingredient conscious consumer and the more than 100 million individuals and families with food intolerances, Celiac Disease and food allergies. Enjoy Life has grown to be a globally-recognized company and trusted source for tasty, allergy-friendly foods. The first company to receive independent gluten-free certification from GFCO, Enjoy Life helped develop the gluten-free and larger free-from category and was one of the first of its kind to receive Non-GMO Project Verification for 100 percent of its products. Today, Enjoy Life continues to grow exponentially and operates North America’s largest dedicated allergy-friendly bakery, offering 60 free-from products with a team of more than 200 dedicated and highly trained food specialists. In February 2015, Enjoy Life was acquired by Mondelez International and continues to operate as a separate, wholly owned entity.

Products:Enjoy Life offers a vast portfolio of gluten-free and free-from foods made with high-quality ingredients, including:

• NEW ProBurst Bites™ – bursting with six to seven grams of tasty plant-based protein in each poppable bite that makes for an ideal protein boost post-workout and while snacking on-the-move. SRP: $6.99/6 oz. bag
  • Flavors: Cranberry Orange, SunSeed™ Butter, Cinnamon Spice and Mango Habanero
• Baking Mixes – easy-to-use functional baking mixes made with ancient grains, unique plant-based proteins and a patented all-natural probiotic enhancement. Simply add oil and water for ready-to-bake, homemade tasting treats in minutes. SRP: $8.49
  • Varieties: Pancake + Waffle Mix, Pizza Crust Mix, Brownie Mix, Muffin Mix, All-Purpose Flour
• Plentils Lentil Chips – made with plant-based, protein-filled lentils for a better-for-you alternative to traditional chips with 40 percent less fat. SRP: $3.69/4 oz. bag
  • Flavors: NEW Thai Chili Lime, NEW Moroccan Spice, Light Sea Salt, Dill & Sour Cream, Margherita Pizza, Garlic & Parmesan
    
• Cookies – delicious soft and crunchy all-natural cookies packed with wholesome ingredients that boast satisfying flavor in every bite.
  • Soft Baked Cookies SPR: $4.29/6 oz. box
    • Flavors: Chocolate Chip, Double Chocolate Brownie, Gingerbread Spice, Snickerdoodle
  • Crunchy Cookies SRP: $4.29/6.3 oz. box
    • Flavors: Chocolate Chip, Double Chocolate, Vanilla Honey Graham, Sugar Crisp
• NEW Mini Cookies SRP: $4.79/6 oz. box (6 - 1 oz. bags)
  • Soft Baked Flavors: Chocolate Chip, Double Chocolate Brownie, Snickerdoodle
  • Crunchy Flavors: Chocolate Chip, Double Chocolate, Sugar Crisp, Vanilla Honey Graham

• Bars – packed with essential vitamins and minerals and a variety of tasty flavors, perfect for breakfast, mid-snack snacks or post-dinner indulgences.
  • Chewy Baked Bars SRP: $4.29/5 bars/box
    • Flavors: Mixed Berry, Caramel Apple, SunSeed™ Crunch, Cocoa Loco
  • Decadent Soft Baked Bars SRP: $5.29/5 bars/box
    • Flavors: Cherry Cobbler, Chocolate SunSeed™ Crunch, S’mores, Cinnamon Bun
• Seed & Fruit Mixes – salty, sweet and crunchy mixes enclosed in an easy-to-snack portable package. SRP: $4.29/6 oz. bags
  • ​​Flavors: Beach Bash, Mountain Mambo
• Baking Chocolate – rich and smooth premium chocolates that are dairy-free, nut-free, soy-free and more that make allergen-friendly baking easy and delicious.
  • Baking Packs SRP: $4.99/10 oz. bag (Dark Chocolate Morsels is 9 oz. bags
    • ​ Flavors: Mega Chunks, Mini Chips, Dark Chocolate Morsels
  • ​NEW Snack Packs SRP: $7.59/12 pack
    • Flavors: Mini Chips, Dark Chocolate Morsels
• Chocolate Bars – flavor-packed boomCHOCOboom™ chocolate bars that satisfy any sweet tooth. SRP: $1.99/1.12 oz. bar
  • Flavors: Dark Chocolate, Ricemilk Crunch, Ricemilk Chocolate

Leadership Jim Low, General Manager

Team: JoelWarady,Chief Sales & Marketing Officer

NickAlex,Chief Financial Officer

Tim Drebing, Vice President of Integrated Supply Chain

Where to Buy: Enjoy Life is available nationwide in natural food stores, conventional grocery stores and mass retailers throughout the United States and Canada, and is available at specialty online retailers and www.enjoylifefoods.com. To find a store, visit www.enjoylifefoods.com/where-to-buy/store-locator.

Address: EnjoyLifeFoods

8770 W Bryn Mawr Avenue, Suite 1100

Chicago, IL 60631

On the Web: Website: www.enjoylifefoods.com

Facebook: www.facebook.com/enjoylifefoods

Twitter: www.twitter.com/enjoylifefoods

Instagram: www.instagram.com/enjoylifefoods

Pinterest: www.pinterest.com/enjoylifefoods

Snapchat: @enjoylifefoods

Media Contact: Malena Whetro
Rachel Kay Public Relations
858-243-4761
Malena@RKPR.net