NPEW 2017

PRESS RELEASE

Contact: Megan Busch

Rachel Kay Public Relations

858-922-5045

meganb@rkpr.net

Bonafide Provisions™ Reinvents Vegetable Juice with New Drinkable Veggies™ Line

Frozen, Organic Bone Broth Trailblazer Disrupts Functional Beverage Category with New Whole Vegetable Restorative Drinks at Expo West 2017

SAN DIEGO, Calif. (Feb. 24, 2017) – Bonafide Provisions™, the pioneer and category leader of frozen, organic bone broth, is unveiling its new ready-to-drink USDA Organic Drinkable Veggies™ line at Natural Products Expo West March 9-12, 2017. Attendees of the show will be among the first to experience the new beverages, and are invited to visit the Bonafide Provisions’ booths, #4650 (from March 10-12) in the main hall and #H805 (from March 9-11) in the Hilton Hot Products Showcase, for samples and more information.

A first in the refrigerated set for the brand, Bonafide Provisions’ Drinkable Veggies blend the powerful nutrition of whole organic, fresh vegetables with nutrient-dense bone broth for a one-of-a-kind, convenient and delicious way to help people get the daily recommended serving of vegetables. The line was crafted to continue Bonafide Provisions’ mission of making restorative, drinkable nourishment for the journey of life. Drinkable Veggies are a fresh, truly nutritious take on traditional vegetable juices, which are often loaded with MSG and made from concentrate.

Created by Sharon Brown, a nutritionist and certified GAPS practitioner, together with her husband Reb Brown, a professionally trained chef, and her niece Alexandra Rains, a nutritional therapist and CrossFit coach, the line consists of five unique blends – Revitalize, Thrive, Revive, Renew, and Glow. Drinkable Veggies are an unparalleled option in the functional beverage category as they deliver the nutrition of whole vegetables, while ensuring real food, nutrition and flavor remain the focus.

“Our mission is to create real, genuine, nutrient-dense foods for all, and we knew there was an opportunity in the market to provide an alternative to high-sugar, empty-calorie juices by blending whole organic, fresh vegetables with nutrient-dense bone broth,” said Sharon Brown, founder of Bonafide Provisions. “The powerhouse combination of collagen and protein from bone broth, plus whole organic vegetables helps keep you full and satisfied without worrying about a sugar crash. At a time when people are busier than ever and not getting the daily vegetable nutrition they need, our Drinkable Veggies are the perfect grab-and-go option for anyone to easily get their dose of veggies – whether you’re a busy mom looking for something quick and healthy, an athlete who needs a nutrient-dense snack between training sessions, or a working professional who’s after a fresh pick-me-up.”

Each Drinkable Veggies variety is 110 calories or less and well-balanced in macronutrients including fat, carbohydrates, and protein, making for a fantastic alternative to high-sugar juice. They are also created using High Pressure Processing to ensure nutritional and functional properties of the product remain intact. Additional details include:

• Revitalize – brimming with antioxidants, as well as Vitamins A, C, and K, the Revitalize blend offers a bright flavor profile with organic spinach, organic spring pea, organic lemon, organic mint, organic asparagus, Celtic sea salt and organic chicken bone broth. Lemon and mint also serve as digestive aids, for a perfect morning start, or pick-me-up throughout the day.
• Thrive – this luxurious blend combines organic butternut squash, organic yellow onion, organic fennel, organic turmeric, Celtic sea salt and organic chicken bone broth. A great source of fiber, Thrive makes for a wonderful addition to lunch.
• Revive – contains a delicious combination of organic carrots, organic fennel, organic turmeric, Celtic sea salt and organic bone broth. The carrots provide a source of Vitamin A, while the fennel aids in digestion and the turmeric serves as an anti-inflammatory. This flavor also makes for a fantastic accompaniment to a meal or to satiate while on-the-go.
• Renew – offering a familiar, soothing flavor, Renew combines organic red bell pepper, organic tomato, organic burdock root, Celtic sea salt and organic chicken bone broth. It is loaded with Vitamin C from the bell pepper and tomato, while the burdock root helps with detoxifying and digestion.
• Glow – made with organic tomato, organic red beets, organic cucumber, organic red onion, organic basil, Celtic sea salt and organic chicken bone broth, this blend supports glowing skin, and is brimming with Vitamin C and antioxidants, as well as detoxifying and anti-inflammatory properties.

The Drinkable Veggies line helps everyone achieve their recommended serving of vegetables per day, and the addition of organic bone broth makes for an extra boost of powerful nutrition. Bone broth is a restorative beverage that has been consumed for thousands of years throughout different cultures for its incredible healing properties. It is beneficial for those looking to support gut health, those who seek to reinforce skin and joint health, as well as active individuals and athletes seeking to support performance and recovery. Bone broth is also a source of bio-available minerals, including phosphorus, magnesium, silicon and sulfur.

Bonafide Provisions is available in natural and traditional grocers nationwide, including Whole Foods Market. For more information, visit www.bonafideprovisions.com.

About Bonafide Provisions™

Bonafide Provisions™ (formerly Real Bone Broth) is the pioneer and category leader of frozen, organic bone broth, designed to provide restorative, drinkable nourishment for the journey of life. The first USDA Organic, frozen broth on the market, Bonafide Provisions is available in four flavors, Free Range Chicken, Grass Fed Beef, Free Range Turkey, and Frontier Blend, and is frozen immediately after preparation to maintain nutritional integrity. Best enjoyed when sipped warm, or substituted for liquid in recipes, the broths offer amino acids, gelatin and easily digestible minerals to support health and vitality. Created by Sharon Brown, a nutritionist and certified GAPS practitioner, together with her husband Reb, a professionally trained chef and her niece Alexandra, a nutritional therapist and CrossFit coach, Bonafide Provisions adheres to the time honored tradition of slow cooked, handcrafted, small batch, broth to ensure the highest quality. Bonafide Provisions takes special care in sourcing the highest quality meats, vegetables and spices and supports organic farms and ranchers through the Rooted Farm Collective. Learn more at www.bonafideprovisions.com, and Facebook, Twitter and Instagram.

###

---

FACT SHEET

Overview:Bonafide Provisions™ is the pioneer and category leader of frozen, organic bone broth, designed to provide restorative, drinkable nourishment for the journey of life. The first USDA Certified Organic, frozen broth on the market, Bonafide Provisions’ frozen bone broths are available in four flavors: Free Range Turkey, Frontier Blend, Free Range Chicken and Grass Fed Beef, all of which are frozen immediately after preparation to maintain nutritional integrity. Bonafide Provisions has also recently expanded its product suite to the refrigerated category with its new ready-to-drink USDA Organic Drinkable Veggies™ line, which blend the powerful nutrition of whole organic, fresh vegetables with nutrient-dense bone broth for a one-of-a-kind, convenient and delicious way to help people get the daily recommended serving of vegetables.

The Family:Created by Sharon Brown, a clinical nutritionist and certified GAPS practitioner, together with her husband Reb Brown, a professionally trained chef, and her niece Alexandra Rains, a nutritional therapist and CrossFit coach, Bonafide Provisions was born from a family’s personal experience with the healing powers of a whole-foods, nutrient-dense diet.

Bone Broth 101:Bone broth is a restorative beverage that has been consumed for thousands of years throughout different cultures, known for its incredible healing properties.

• How it’s made: A true bone broth is slow simmered over 24-48 hours to maximize nutrient content by producing gelatin from collagen-rich joints and by extracting minerals from the bones into the broth. The broths are then frozen to maintain the integrity and efficacy of the broth. Nutrient-dense broth is made from the bones of animals using water, bones, vegetables, and apple cider vinegar.
• Nutrient Rich: Bone broth is a source of bio-available minerals including phosphorus, magnesium, silicon and sulfur.
• Broth Benefits: Bone broth is beneficial for those looking to support gut health, those who seek to promote healthy skin and strengthen joints, as well as active individuals and athletes seeking to support performance and recovery.
• How it’s consumed: Bone broth makes a fantastic alternative to coffee or tea and can also be used as a base for soups, smoothies, stews and sauces, or in place of water in rice and pasta dishes to add additional nutrients.

Products:

• Bone Broths
  • Bonafide Provisions’ certified organic bone broth is available in four flavors – Free Range Turkey, Frontier Blend, Free Range Chicken and Grass Fed Beef – and is prepared in the traditional, centuries old method: slow simmered for 24-48 hours to maximize nutrient content by producing gelatin from collagen-rich joints and extracting minerals from the bones into the broth, then frozen immediately after preparation to maintain nutritional integrity. Best enjoyed when sipped warm, the broth offers amino acids, gelatin and easily digestible minerals to support health and vitality.
  • Each recipe begins with triple filtered water and either Free Range Certified Organic chicken bones, including the feet which are particularly rich in gelatin; or Certified Organic Grass Fed beef bones, Free Range Certified Organic turkey bones, or grass fed bison and lamb bones. Each recipe includes organic onions, organic fresh garlic, Celtic Sea Salt by Selina Naturally and Organic apple cider vinegar – acting as a magnet to help pull the vitamins and minerals from the bones and into the broth. Finished with organic parsley to pull any remaining minerals from the bones, the broth is then coarsely filtered and immediately cooled, packaged in BPA and EA free bags and frozen.
  • The bone broths are also:
    • USDA Certified Organic
    • Gluten-free
    • Paleo-friendly
    • GAPS diet approved
    • Whole-30 approved
    • No MSG
• Drinkable Veggies
  • Drinkable Veggies are vegetable juice, reinvented. Crafted to continue Bonafide Provisions’ mission of making restorative, drinkable nourishment for the journey of life, Drinkable Veggies are a fresh, truly nutritious take on traditional vegetable juices, which are often loaded with MSG and made from concentrate.
  • The line is USDA Certified Organic and consists of five unique blends – Revitalize, Thrive, Revive, Renew, and Glow. Drinkable Veggies are an unparalleled option in the functional beverage category as they deliver the nutrition of whole organic, fresh vegetables with nutrient-dense bone broth, ensuring real food, nutrition and flavor remain the focus.
  • Each Drinkable Veggies variety is less than 110 calories and well-balanced in macronutrients including fat, carbohydrates, and protein, making for a fantastic alternative to high-sugar juice. They are also crafted and preserved using High Pressure Pasteurization to ensure nutritional and functional properties of the product remain intact. Additional details include:
    • Revitalize: brimming with antioxidants, as well as Vitamins A, C, and K, the Revitalize blend offers a bright flavor profile with organic spinach, organic spring pea, organic lemon, organic mint, organic asparagus, Celtic sea salt and organic chicken bone broth. Lemon and mint also serve as digestive aids.
    • Thrive: this luxurious blend combines organic butternut squash, organic yellow onion, organic fennel, organic turmeric, Celtic sea salt and organic chicken bone broth.
    • Revive: contains a delicious combination of organic carrots, organic fennel, organic turmeric, Celtic sea salt and organic chicken bone broth. The carrots provide a source of Vitamin A, while the fennel aids in digestion and the turmeric serves as an anti-inflammatory.
    • Renew: offering a familiar, soothing flavor, Renew combines organic red bell pepper, organic tomato, organic burdock root, Celtic sea salt and organic chicken bone broth. It is loaded with Vitamin C from the bell pepper and tomato, while the burdock root helps with detoxifying and digestion.
    • Glow: made with organic tomato, organic red beets, organic cucumber, organic red onion, organic basil, Celtic sea salt and organic chicken bone broth, this blend supports glowing skin, and is brimming with Vitamin C and antioxidants, as well as detoxifying and anti-inflammatory properties.

SRP:

• Free Range Chicken: $9.99 per 24-ounce frozen BPA-free pouch
• Grass Fed Beef: $9.99 per 24-ounce frozen BPA-free pouch
• Free Range Turkey: $10.50 per 24-ounce frozen BPA-free pouch
• Frontier Blend: $11.99 per 24-ounce frozen BPA-free pouch
• Drinkable Veggies: $5.99 per 12-ounce bottle

Sustainability:Bonafide Provisions is committed to sustainability and takes special care in sourcing the highest quality meats, vegetables and spices, supporting organic farms and ranchers through the Rooted Farm Collective.

• Free Range Turkey: Free range and organic turkey bones are sourced from the sunny valley of California where they are free to roam.
• Frontier Blend: The bison and lamb bones are sourced from animals raised on lush green pastures, free to roam without unnecessary human interference. They come from animal welfare approved, family-owned farms that have proven to care for their animals and for their land and local communities.
• Grass Fed Beef: Organic, grass fed and grass finished beef bones are sourced from ranchers who are committed to keeping cows where they belong – grazing on green grass. These grass fed and grass finished cows are not supplemented with grain and never treated with antibiotics, hormones, growth stimulants or genetically modified organisms.
• Free Range Chicken: Organic, free range chicken raised with the highest standards are sourced from the sunny valley of California. These free ranging chickens are treated with great respect and are raised in a largely untouched, unprocessed environment where they are free to roam and roost.

Cookbook:Sharon Brown brings the restorative powers of bone broth to the culinary forefront with the launch of her first cookbook, Healing Bone Broth Recipes, co-authored with professional chef and husband, Reb Brown. The result is a library of creative, nutrient dense and diverse recipes, including healing breakfasts, nourishing sides and starters, soups, comfort foods and delicious main dishes – demonstrating the limitless possibilities of cooking with bone broth, a restorative beverage, rich in minerals, nutrients, collagen and amino acids and known for its incredible healing properties.

Where to buy:Bonafide Provisions is available in natural and conventional grocers nationwide, including all Whole Foods Markets, as well as Sprouts and Kroger’s. For more information visit: www.bonafideprovisions.com/bone-broth-where-to-buy.

Address:

• Bonafide Provisions
• 7040 Avenida Encinas, #104-295
• Carlsbad, CA 92011

Media Contact:

• Megan Busch
• Rachel Kay Public Relations
• 858-922-5045
• meganb@rkpr.net

###

---

TEAM BIOS

Bonafide Provisions was born from a family’s personal experience with the healing powers of a whole-foods, nutrient dense diet. Created by Sharon Brown, a clinical nutritionist and certified GAPS practitioner, together with her husband Reb Brown, a professionally trained chef and her niece Alexandra Rains, a nutritional therapist and CrossFit coach, Bonafide Provisions is the pioneer of frozen, organic bone broth, designed to provide restorative, drinkable nourishment for the journey of life.

Sharon Brown – B.Sc., CN, NTP, Certified GAPS Practitioner

Sharon began her journey into holistic health first as a mother, after the birth of her second son. From the age of six months, he suffered from chronic sinus infections for which she spent five years attempting to heal with conventional treatments. By age five there had been little improvement in his overall health and he was quickly developing symptoms of ADD. It was then that Sharon decided to implement a whole-foods, nutrient-dense diet for her son, along with specific holistic remedies including supplementing his diet daily with homemade bone broth, handcrafted by her husband Reb. Within weeks of implementing these changes, her son improved and has since been free of major illness. This personal experience led Sharon to pursue her education as a practitioner in the alternative health care field and receive certification as a clinical nutritionist and GAPS practitioner (Gut and Psychology Syndrome or GAPS establishes a connection between the functions of the digestive system and the brain). Today Sharon works with individuals across the United States and in Canada incorporating bone broth into her nutritional therapy and health restoration services.

Reb Brown – Professional Chef

Reb got his start in the restaurant industry at age 16, moving quickly up the ranks from dishwasher to line cook and eventually to owner of his own restaurant in Los Angeles. After realizing his goal of opening a second successful location, Reb took a step away from the industry to raise his family with wife Sharon. With two successful restaurants and over a decade of culinary experience under his belt, it was a natural fit for Reb to take on the role of chef for his wife’s nutrition practice, preparing weekly batches of homemade bone broth for Sharon’s clients. From the first batches of bone broth made in the Brown’s kitchen, Bonafide Provisions has grown into the #1 selling USDA Organic, frozen bone broth on the market.

Alexandra Rains – Nutritional Therapy Practitioner, L1 CrossFit Trainer

Inspired by her aunt Sharon and a personal passion for health and fitness, Alex became a nutritional therapist in 2011 and currently runs a private practice in Orange County, California. From the start, Alex has incorporated bone broth into the diets of her nutrition clients as well as the athletes she coaches as a certified CrossFit trainer. Witnessing the incredible improvements in the health of her nutrition clients and in the performance of the athletes she coaches daily, Alex was eager to bring a true quality bone broth to the market with the creation of Bonafide Provisions.

###