NPEW 2017

Your product’s packaging is often the very first interaction a buyer has with your brand. How do you know if it’s making maximum impact? Below are 5 things your natural/organic product packaging must do to be great, not just good.

Protect your product from degradation and contamination. The number one thing packaging does for any product is offer protection by providing a barrier between the product and outside contaminants. This is especially important for products that are prone to oxidation as well as products formulated to be ‘free’ of a certain ingredient for allergy or health reasons. Maintaining product integrity via barrier packaging has become increasingly important as these product types experience increased demand.

Enhance the product’s shelf life. When it comes to natural and organic products that often do not contain preservatives, packaging must do double duty: It must not only keep environmental contaminants out of the packagebut must preserve the proper atmosphere within the package. Different products require varying environmental specifications to maximize shelf life. Options exist today in packaging that allows companies to create and maintain exact environments within their packages to optimize a product’s shelf life.

Convey your brand and message. Aside from proper functionality, packaging must also accurately represent your brand, message, values, and story. Packaging formats that offer maximum surface area for graphics and marketing act as their own brand ambassador, and often as their own salesperson.

Offer convenience for the end-user. Today’s consumers are all about convenient products that complement and enhance their busy lifestyles. They desire products in packaging that is flexible, light, portable, and offers convenient options like tear notches and zipper reclosures.

Enable maximum production efficiency. Is a lot of your product wasted because of inaccurate package filling or faulty/leaky package seals? Is it hard to ramp up production quickly when you get a large order? Do you find it difficult to accurately predict and allocate production resources? A proper package is designed with its production process top-of-mind, and proper packaging processes seek to maximize efficiency and grow your bottom line.

Is there a package type that can accomplish all of the above? As a matter of fact, there is: Flexible stand-up premade pouches. This attention-grabbing packaging format offers:

• The use of sustainable and eco-conscious materials
• A package that necessitates fewer resources to create, store, and ship
• A great canvas for marketing, giving the impression of a high-quality, modern product
• A package that stands unassisted, acting as its own billboard
• End-user convenience options like zippers and tear notches
• Maximum protection of your natural/organic product for optimal shelf life
• High-speed packaging options

Stand-up premade pouches, also known as Doypacks, have been disrupting many industries, from soup and snacks to coffee and beverages. It’s time to consider what this innovative packaging format can do for your product, production, and bottom line.

WANT TO LEARN MORE? Read our newly published eBook that outlines ten questions to ask your packaging equipment manufacturer when deciding if automated premade pouch packaging is right for you. Also, visit our natural/organic product packaging blog to learn more about the latest industry news.

ABOUT US: Viking Masek manufactures, sells, and services flexible packaging equipment for food and non-food industries worldwide. We offer packaging solutions as unique as your natural/organic product.

Together with our film supplier partners, we strive to offer total packaging systems that not only protect your product and convey your brand messagebut offer a responsible, sustainable packaging solution.