NPEW 2017

FOR IMMEDIATE RELEASE

Media Contact:

Covet Public Relations

Leah Brown, 619.795.6030, birchbenders@covetpr.com

Birch Benders Micro-Pancakery to Debut Peanut Butter Protein Mix at Natural Products Expo West

Denver-Based, Just-Add-Water Pancake and Waffle Mix Brand to Launch New Functional Innovation

ANAHEIM, Calif., (March 10-12, 2017) -- Birch Benders, purveyors of innovative, all-natural, just-add-water pancake and waffle mixes, announces the launch of a new functional flavor, Peanut Butter Protein. The gourmet mix will be available exclusively at Sprouts Farmers Market starting March 1, and will be offered at $5.99 SRP. The Denver-based brand will showcase the latest launch at booth #3099B at Natural Products Expo West, held at the Anaheim Convention Center from March 10-12, 2017.

“Our new Peanut Butter Protein Mix marries one of our best-selling mixes, Protein, with the classic peanut butter flavor, to simultaneously address the growing demand for both functional and seriously tasty packaged foods,” Matt LaCasse, Birch Benders CEO and Co-Founder. “We are always on the lookout for exciting new ways to shake up the pancake aisle and delight our fans with cool packaging, and healthy mixes that actually taste good.

Birch Benders’ new offering packs 16g of protein per serving and perfectly captures peanut butter’s rich, creamy flavor. Each premium pouch serves as a great source of calcium and contains no GMOs, trans fat, or BPAs. As a brand, Birch Benders only utilizes the finest ingredients. As a testament to this promise, married co-founders LaCasse and Lizzi Ackerman double-blind taste test every imaginable quality option before debuting new flavors.

In addition to the brand’s participation in the trade show and their new innovation sampling, Birch Benders will be hosting a happy hour offering microbrewery beer and fresh pancakes on Friday, March 10 at the booth. All guests are invited to stop by booth #3099B in Hall C from 4:30pm - 6pm.

About Birch Benders

Founded in 2011, Birch Benders is a line of easy-to-make, gourmet pancake and waffle mixes that are all-natural, better-for-you, and utilize real ingredients you can pronounce. This taste- and quality-obsessed brand offers eleven original varieties, including the new Peanut Butter Protein as well as Classic, Protein, Gluten Free, Paleo, Chocolate Chip, and Six Grain Cinnamon. For the holiday season, Birch Benders created limited availability Sweet Potato, Pumpkin Spice, Gingerbread Spice, and Double Chocolate Peppermint. The newest line of family-sized, competitively priced mixes includes 24-oz packages of Original, Buttermilk, Chocolate Chip, Six Grain, and Protein. One of the fastest growing natural food brands in the country, Birch Benders offers the leading natural just-add-water pancake mixes on the market. LaCasse and Ackerman carefully craft each recipe through months of painstaking, double-blind taste tests to ensure that every ingredient is the best on the planet, and the combinations and proportions are pure culinary poetry.

For more information about Birch Benders’ brand and products, please visit www.birchbenders.com or follow us on Instagram @birchbenders, Facebook @birchbenders, and Twitter @birchbenders.