NPEW 2017

Amazing Grass Fact Sheet

Overview: Amazing Grass is the nation’s leading line of organic, plant-based powdered supplements and nutrition bars made from real, whole food ingredients to help support vitality and maintain a healthy lifestyle. Considered the No. 1 brand in the Greens category, all Amazing Grass products are non-GMO, made with certified organic greens, and specially formulated to help detoxify and cleanse the body while naturally boosting energy levels and supporting the immune system. Amazing Grass is a convenient on-the-go option for both adults and kids who want to achieve optimum health and wellness.

The company’s cornerstone wheat, barley and alfalfa grasses are grown on its family-owned farm in Kansas with great care and devotion to the growth and harvesting processes, resulting in some of the highest-quality grasses available on the market. Amazing Grass cereal grasses are field-grown grasses and planted through the winter months, allowing the roots to absorb valuable nutrients and minerals deep within the soil. Amazing Grass practices a single-season harvest, only cutting the richest, greenest top of the young cereal grass blade to guarantee maximum nutrition. From there, Amazing Grass’ greens are instantly dehydrated, frozen and packed in nitrogen to ensure no loss of nutrients to maintain freshness.

History: Founded by Todd Habermehl and Brandon Bert, Amazing Grass’ cereal grasses are produced on their family farm in Kansas, which has perfected the growing, harvesting and dehydration of its grasses for the last 60 years to ensure optimal efficacy and nutrition. Over the past decade, this once small grassroots company has evolved into one of the leading producers and distributors of organic green superfoods. Today, the Amazing Grass brand continues to be a leader in the Greens category, where it remains on the forefront of innovative ways to help people feel amazing every day.

Partners: Amazing Grass is proud to partner with like-minded brands in the space, including those leading in cutting-edge nutrition and environmentally-conscious practices. The company currently sources ingredients for various product formulas from brands including Sambazon (acai), E3Live (algae) and Guayaki (yerba mate).

Products: Amazing Grass offers a diverse line up of certified organic, plant-based, non-GMO products, including:

• Elixirs – NEW in 2017, Amazing Grass Elixirs add a nutrient-packed boost to any drink or smoothie with alkalizing greens grown on Amazing Grass’ family farm in Kansas, including fermented wheat grass, alfalfa and barley, which are combined with six stress reducing adaptogenic herbs, like moringa leaf, ashwagandha, reishi, cordyceps, schisandra and Mucuna. Fermenting the grasses aids in pre-digestion while offering superior bioavailability. They can be conveniently enjoyed by simply adding to water, juice, milk or as a boost to favorite smoothies and other recipes. Amazing Grass Elixirs are available in three distinct functions each crafted with its own unique blend: Beauty, Brain and Belly. Amazing Grass Elixirs are available in both 20 serving canisters for $29.99 and single-serve packets for $2.19.

• Green Superfood Effervescent – NEW in 2017, Amazing Grass Green Superfood Effervescent is the most convenient way to get a daily dose of greens in a refreshing, fizzy tablet. Crafted with the brand’s alkalizing greens blend, including wheat grass, barley, alfalfa, spirulina and chlorella, plus an antioxidant blend of more than 30 superfoods. These revitalizing tablets provides the antioxidant equivilant of one full serving of greens and veggies, while helping to naturally energize and support immunity. Each no-fuss tab delivers 100 percent daily value of vitamins, C, E, B-1 and B-12 with less than one gram of sugar. Amazing Grass Green Superfood Effervescent is available in two refreshing flavors, Lemon-Lime and Berry, and is sold in convenient, travel-friendly tubes with 10 tablets each. SRP is $7.99 per tube.
  
• Protein SuperFood – Protein SuperFood is an all-in-one nutritional protein shake boasting 20g of complete plant-based protein from organic pea, chia, hemp and quinoa. Crafted with seven alkalizing greens and nine nutrient-dense fruits and veggies, this superfood combo promotes lean muscle, aids in digestion and provides nourishing energy. Protein Superfood delivers two full servings of fruits and veggies, is non-GMO, grain-free, dairy-free and paleo friendly. Available in three delicious flavors, including Original, Pure Vanilla and fan favorite - Chocolate Peanut Butter. The line is non-GMO, dairy and gluten-free, with a suggested retail price of $34.99 per 12-15 ounce canister, and $39.99 for 10 single-serve packets.
  
• Green SuperFood – Green SuperFood powdered supplements are a convenient way to consume the whole-food nutrition your body needs in a delicious powder that is simple to enjoy. Packed with organic greens, wholesome fruits, vegetables, nutrient-dense superfoods and digestive enzymes, Green Superfood provides natural energy, supports immunity, aids digestion and promotes detoxification. Simply add one scoop to water, juice, your favorite smoothie, or even bake it into a tasty recipe. Available in 30, 60 or 100 serving canisters and individual packets in 11 delicious flavors and functions: Original, Chocolate, Berry, Orange Dreamsicle, ORAC, Lemon Lime Energy, Pineapple Lemongrass, Tangerine Immunity, Watermelon Energy, Alkalize & Detox and NEW Detox & Digest.
  
• Raw Reserve – From the green grasses of Kansas to the culinary coast of Maine, Raw Reserve is an ultra-premium offering combining an exquisite mix of greens from land, fresh water and sea. Packed with alkalizing greens, blue/green algae (E3Live), sea and root vegetables, plus 25 billion probiotics proven to stimulate normal micro-flora in the gut, helping to aid in digestion. Experience the ultimate in daily nutrition and digestive health to help you feel amazing every day. Available in Original and Berry flavors in 30 serving-size containers or 15-count individual packets.
  
• Organic SuperFood Bars – These whole-food nutrition and protein bars are packed with seven alkalizing greens, wholesome fruits, veggies and nutrient-dense superfoods. A delicious and convenient way to get your greens on-the-go and up to 12g of protein. Available in a variety of 6 flavors including Original, Chocolate Chip Coconut, Sweet and Savory Almond, as well as high-protein Chocolate Peanut Butter. Additionally, the brand recently introduced two NEW on-trend flavors in 2016: Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter.

• Kidz SuperFood – Kidz SuperFood a whole-food nutritional powerhouse created from a rainbow blend of organic greens, fruits and vegetables all in a single, delicious drink powder. With over 31 fruits and veggies, Outrageous Chocolate and Wild Berry flavors blend easily in milk, a favorite smoothie, or juice to give kids a variety of fruits and vegetables in each scoop. Kidz SuperFood Outrageous Chocolate comes in 30, 60 or 100 serving-size containers and 15-count individual packets, while Wild Berry is available in 30 and 100 serving-size containers and 15-count individual packets.
  
• Organic Wheat Grass & Amazing Trio – These USDA-certified whole-leaf wheatgrass products offer 30 times more nutrition than traditional wheatgrass juice shots. Amazing Grass Organic Wheat Grass is one of the most potent leafy greens on earth, as well as a great source of vitamins and minerals. Amazing Trio combines the highest-quality of organic wheat grass, barley grass and alfalfa. Organic Wheat Grass can be found in 30, 60 or 100 serving-size containers, 200-count tablets and 15-count individual packets. Amazing Trio is sold in 30 or 100 serving-size containers and 15-count individual packets.

Where to Buy: Amazing Grass products are available nationwide in most major natural foods retailers including Whole Foods, Vitamin Shoppe, Kroger, Target, Costco, GNC, Sprouts, online at Amazon.com, iHerb, amazinggrass.com and more. Additionally, the line can be found in retailers in Canada, the UK and Dubai.

Corporate Address:
220 Newport Center Drive, Suite 22
Newport Beach, CA 92660
Website: www.amazinggrass.com

Media Contact:
Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@RKPR.net

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Contact: Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

FOR IMMEDIATE RELEASE

AMAZING GRASS DEBUTS NEW FUNCTIONAL ELIXIR AND EFFERVESCENT LINES AT NATURAL PRODUCTS EXPO WEST 2017

Leader in Organic Plant-Based Nutrition Launches Fresh Fusions of Alkalizing Greens and Pioneering Functional Ingredients in Novel New Forms

NEWPORT BEACH, Calif. (Feb. 28, 2017) – Amazing Grass^™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will debut two innovative new product lines, Elixirs and Green Superfood Effervescent, at Natural Products Expo West in Anaheim, Calif. at booth #3120. Both Amazing Grass Elixirs and Effervescent are designed to provide functional nutrition by fusing the power of greens with the highest quality plant-based ingredients and herbs in forms that are delicious and simple to enjoy. Each product line begins shipping to retailers nationwide in June.

Amazing Grass Elixirs, available in Beauty, Brain and Belly blends, are a breakthrough line of USDA Organic Certified powders which are crafted with fermented greens and adaptogenic herbs, plus pioneering functional ingredients specifically designed to support key wellness needs around aging, cognitive and gut health. Amazing Grass Green Superfood Effervescent is a refreshing, dissolvable tablet created with the brand’s organic alkalizing greens blend designed to provide an invigorating dose of greens, clean energy and help support immunity.

“Nearly half of consumers are not drinking enough water due to lack of flavor, and most also fail to get the daily recommended serving of greens,” said Ryan Therriault, Vice President of Marketing and Innovation at Amazing Grass. “We are also seeing trending ingredients like turmeric and moringa bringing broader awareness to the benefits of adaptogenic herbs and ancient Aryuvedic medicine. We developed Elixirs and Effervescent with modern consumers in mind – people who are proactive about health and looking to address their needs through foods and supplements that are of the highest quality, yet convenient and easy to incorporate into their busy lives. These new delivery formats combined with cutting-edge wellness ingredients are gamechangers as they provide benefits ranging from servings of greens and veggies to help with mental clarity and focus, gut health and even healthier skin, in a flavor-packed scoop or tab.”

Amazing Grass Elixirs add a nutrient-packed boost to any drink or smoothie with alkalizing greens grown on Amazing Grass’ family farm in Kansas, including fermented wheat grass, alfalfa and barley, which are combined with six stress reducing adaptogenic herbs, like moringa leaf, ashwagandha, reishi, cordyceps, schisandra and Mucuna. Fermenting the grasses aids in pre-digestion while offering superior bioavailability. Amazing Grass Elixirs are available in both 20 serving canisters for $29.99 and single-serve packets for $2.19. They can be conveniently enjoyed by simply adding to water, juice, milk or as a boost to favorite smoothies and other recipes. Amazing Grass Elixirs are available in three distinct functions each crafted with its own unique blend:

• Beauty – for a radiant glow from within, this plant-based powder contains chaga, hibiscus flower, Indian gooseberry (amla fruit), aloe vera, maqui, yumberry, camu camu, lucuma and blueberry juice with 100 percent DV plant-based biotin to support radiant skin, nails and hair.
• Brain – to support mental clarity and focus, this Elixir is crafted with matcha green tea, lion’s mane, chocamine, bacopa and maca along with lemon balm, sage and turmeric.
• Belly – to help provide soothing digestive support and aid gut health, this blend contains the synergistic effect of 1 billion probiotics with Actazin Kiwi, turmeric, holy basil, yacon, and astragalus alongside warming spices like ginger, peppermint and cardamom.

Amazing Grass Green Superfood Effervescent is the most convenient way to get a daily dose of greens in a refreshing, fizzy tablet. Crafted with the brand’s alkalizing greens blend, including wheat grass, barley, alfalfa, spirulina and chlorella, plus an antioxidant blend of more than 30 superfoods. These revitalizing tablets provides the antioxidant equivilant of one full serving of greens and veggies, while helping to naturally energize and support immunity. Each no-fuss tab delivers 100 percent daily value of vitamins, C, E, B-1 and B-12 with less than one gram of sugar. Amazing Grass Green Superfood Effervescent is available in two refreshing flavors, Lemon-Lime and Berry, and is sold in convenient, travel-friendly tubes with 10 tablets each. SRP is $7.99 per tube.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass, and its line of plant-based, whole-food nutrition please visit www.amazinggrass.com.

About Amazing Grass
Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.

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