NPEW 2017

Country Archer Jerky Co. Disrupts Surging Meat Snacks Category

Country Archer Jerky Co. Disrupts Surging Meat Snacks Category

More Meat, Less Bull, No Junk, Proves to be Winning Recipe for #1 Fastest Growing Jerky Brand

SAN BERNARDINO, Calif. (January 21st, 2017)— Country Archer Jerky Co. enters 2017 with wind in its sails after securing national distribution with Starbucks Coffee Company and nabbing the top spot as the #1 fastest-growing jerky brand in the natural grocery channel. The gourmet meat snack brand is most known for its line of 100% grass-fed beef jerky and antibiotic/hormone free turkey jerky.

High protein snacks continue to drive growth at retail, especially those offering organic, real-food ingredient formulations. “It was a breakthrough year for the brand,” said Director of Marketing, PJ Roustan. “We’re disrupting a surging category by giving consumers what they want—more meat, less bull and no junk.” That has proved to be a winning recipe as the brand more than doubled retail sales in both the natural and conventional grocery channels versus a year ago.

Country Archer recently introduced “Frontier Bar,” a new line of high protein meat-based nutrition bars boasting 20 grams of protein, 1-3 grams of sugar and only 110-140 calories per bar. Made from clean, real food ingredients with no antibiotics or hormones, Frontier Bar is available in three unique flavors—Cayenne Beef with Pork, Herb Citrus Turkey, and Sweet BBQ Pork. Unlike other protein bars on the market, Frontier Bar boasts an ingredient label free of gluten, soy, artificial ingredients, MSG, and nitrites/nitrates. Frontier Bar is already available at key retail partners including Sprouts Farmers Market and coming soon to select Target locations.

“Just like our existing jerky line, Frontier Bar was formulated for endurance athletes and adventurers as a healthy, Paleo-friendly post-workout snack, so this addition to our product portfolio was a natural progression,” said Country Archer CEO and Co-Founder Eugene Kang. “Protein is essential to a healthy diet and our new line is an excellent source—20 grams per serving—for anyone looking to get their daily dose without the extra calories, sugar or fat. More importantly, it’s a product you can feel good about feeding to your family.”

Frontier Bar (MSRP: $2.79/1.5 oz. bar) is made to satisfy and nourish, joining Country Archer’s extensive product assortment of premium grass-fed beef and turkey jerky.

Carefully crafted in the company’s very own commercial kitchen, Country Archer’s jerky is made from gourmet cuts of extra-lean, USDA-inspected grass-fed beef and tender turkey, plus fresh, high quality ingredients like chili peppers, pineapple juice, ginger and tamarind. Free of preservatives, nitrates and MSG, Country Archer’s jerky flavors include, Original Beef, Teriyaki Beef, Sweet Jalapeo Beef, Sriracha Beef and Honey Dijon Turkey, among others.

Country Archer products are available nationwide at fine retailers including Kroger, Starbucks, Costco, Ralphs, Sprouts, The Fresh Market, Cost Plus World Market, Gelson’s, Smart & Final, Meijer and more. For more information, visit www.countryarcher.com.

About Country Archer

Country Archer Jerky Co. is the leading producer of gourmet meat snacks made with high-quality, premium and clean ingredients. For over 40 years, the brand has remained true to the original hand-crafted recipes featuring gourmet cuts of extra-lean, USDA-inspected grass-fed beef, tender turkey and juicy pork as well as locally sourced, mostly organic ingredients, free of artificial ingredients or preservatives. By creating its jerky in its very own manufacturing facility, the brand keeps a close eye on every aspect of the culinary process, ensuring the finest quality meat snacks are available to consumers. From the adventurer, the busy parent, to the everyday athlete and more, Country Archer offers a complete line of authentic jerky in satisfying flavors like Original Beef, Sweet Jalapeo Beef, Sriracha Beef, Mango Habanero Beef, Hickory Smoke Turkey and Honey Dijon Turkey in addition to its newest line of meat-based protein bars—Frontier Bar. Country Archer products are available nationwide at fine grocery retailers including Kroger, Starbucks, Costco, Ralphs, Sprouts, The Fresh Market, Cost Plus World Market, Gelson’s, Smart & Final, Meijer and more. For more information, visit www.countryarcher.com.

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