NPEW 2017

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Good Health/Snikiddy Press Kit

Related exhibitorGood Health Natural Foods

    GOOD HEALTH PRESS RELEASE

    Contact: Malena Whetro

    Rachel Kay Public Relations

    858-243-4761

    Malena@rkpr.net

    FOR IMMEDIATE RELEASE

    Good Health Unveils New Avocado Oil Ridge Cut™ Potato Chips at Natural Products Expo West

    Trailblazer in Common-Sense Snacking Fortifies Better-for-You Portfolio with
    Certified Gluten Free Chips Cooked in 100 Percent Avocado Oil

    Greensboro, NC (March 7, 2017) – Good Health, creator of crunchy, crave-worthy snacks that make it easy to make better choices, is adding to its robust portfolio of better-for-you snacks with an exciting new line of Avocado Oil Ridge Cut™ Potato Chips launching at Natural Products Expo West at booth #2887. Harnessing the nutritional power of pure avocado oil, the crunchy new varieties are Certified Gluten Free and available in four flavors for every snacker: Sea Salt, Creamy French Onion, Jalapeno Cheddar Jack and Buffalo & Cool Blue Ranch.

    Natural Product Expo West attendees are invited to be among the first to sample and learn more about the Avocado Oil Ridge Cut Potato Chips, among other savory snacks like those with hidden vegetables, at booth #2887.

    “Today’s shoppers demand better-for-you foods for every eating occasion, and our new Avocado Oil Ridge Cut Potato Chips give people everywhere a unique snack that unites crunch and on-trend ingredients like avocado oil,” said Mary Schulman, vice president of strategy at Good Health. “Avocado oil is a great source of healthy monounsaturated fats, and combined with the ridge cut shape and recognizable flavors, our new chips are a stand-out option in the crowded chip aisle. But beyond popping on retail shelves, our avocado oil chips are an approachable option for regular snackers and families who want a better chip for their kids.”

    Made with no artificial colors or hydrogenated oils, Avocado Oil Ridge Cut Potato Chips contain zero grams of trans fat. Containing 10 percent of the recommended daily vitamin C, the chips are also only 150 calories per serving and are available in 6.5-oz. bags for easy sharing.

    Avocado Oil Ridge Cut Potato Chips join Good Health’s existing line of crispy Avocado Oil Kettle Chips, in addition to the brand’s other veggie, potato and sweet potato kettle style chips, Veggie Stix and straws, popcorn, pretzels, tortilla chips and apple chips.

    The new line will launch in retailers later this year. Additional Good Health products are available nationwide in natural and grocery stores including Safeway and Kroger, as well as national retailers such as Target, Walmart and CVS Pharmacy. For more information about Good Health or to view its full lineup of craveable snacks, please visit www.goodhealthsnacks.com.

    About Good Health

    Good Health is the creator of crunchy, crave-worthy snacks that make it easy to make better choices. A trailblazer in common sense snacking, Good Health’s robust portfolio of good-for-you snacks are made with better-for-you, high-quality ingredients the whole family can enjoy, including olive and avocado oils, whole grains, sweet potatoes and vegetables – all so you can Enjoy Being Good! Passionate about making life and good snacks even better since 1994, Good Health has been at the forefront of growing consumer demand for snacks that offer something more than traditional options, without sacrificing great taste. For more information, visit www.goodhealthsnacks.com.

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    SNIKIDDY PRESS RELEASE

    Contact: Malena Whetro

    Rachel Kay Public Relations

    858-243-4761

    Malena@rkpr.net

    FOR IMMEDIATE RELEASE

    Snikiddy Puffs Up Snack Portfolio with New Organic and Non-GMO Puffed Snacks
    at 2017 Natural Products Expo West

    Family-Friendly Snack Maker Launches Two New Snack Lines in Kid-Approved Flavors

    Greensboro, NC (March 7, 2017) – Snikiddy, a line of tasty snacks made from simple, wholesome, real-food ingredients, is launching two on-trend puffed snack lines – Organic Cheese Puffs and Purple Corn Puffs – at Natural Products Expo West booth #2887. The Organic Cheese Puffs are available in the two cheesy flavors including Grilled Cheese and Mac & Cheese, while the Purple Corn Puffs tout finger-licking flavors like Sea Salt and White Cheddar. Both puffed varieties are made in peanut and tree nut free facilities.

    “Our new puffed snacks mark a fun new direction for Snikiddy,” said Mary Schulman, founder and vice president of strategy at Snikiddy. “Our mission has always been to provide delicious and wholesome snacks to families that they can feel good about eating, and our exciting new varieties expand beyond that mission. Now we can give kids and adults alike an organic snack for the first time ever with our Organic Cheese Puffs, and our new puffed corn snacks are the first non-GMO corn snacks we’ve introduced – both in kid-approved flavors and parent-approved ingredients.”

    In addition to being USDA Organic, Snikiddy’s Organic Cheese Puffs are vegetarian, Certified Gluten Free and OUD Kosher. Made entirely with non-GMO ingredients, the snackable new products contain zero grams of trans fats and are made with no nuts, high fructose corn syrup or hydrogenated oils.

    Purple Corn Puffs are also Certified Gluten Free and OUD Kosher, and are made with no nuts, high fructose corn syrup, hydrogenated oils, and contain zero grams of trans fat.

    The new puffed snacks are delicious alternatives to greasy snacks and will launch in retailers this year. Snikiddy’s current portfolio of snacks are available nationwide in natural and grocery stores, including Sprouts, Whole Foods, Safeway and Kroger, specialty retailers Toys ‘R’ Us, and Babies ‘R’ Us, as well as online at Amazon.com. For more information, please visit www.Snikiddy.com.

    About Snikiddy

    Snikiddy was born from the imaginations of two moms who wanted better snacks that didn’t skimp on any of the flavor or fun that their growing broods and friends really loved. The tasty snacks are made from simple, wholesome, real-food ingredients. The line includes Organic Cheese Puffs, Purple Corn Puffs, and Baked Fries. All Snikiddy snacks are made with non-GMO ingredients, are certified gluten and wheat free, and do not contain any high fructose corn syrup, hydrogenated oils or MSG. To learn more about Snikiddy, please visit www.Snikiddy.com.

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    GOOD HEALTH PRESS FACT SHEET

    Overview:Good Health Natural Products, Inc. is the creator of crunchy, crave-worthy snacks that make it easy to make better choices. A trailblazer in common sense snacking, Good Health’s robust portfolio of snacks are made with better-for-you ingredients, like olive and avocado oils, whole grains, sweet potatoes and vegetables – all so you can Enjoy Being Good without sacrificing on taste! All Good Health veggie, potato and sweet potato kettle style chips, Eat Your Vegetables chips, Veggie Stix and straws, popcorn, pretzels, tortillas and apple chips contain zero grams of trans fat, and are free from unwanted hydrogenated oils and artificial colors. Good Health offers a variety of snacks that are Certified Organic, Certified Gluten-Free, Non-GMO Project Verified and Kosher Certified. Varieties also contain Extra Goodness!™, a unique blend of tomatoes, spinach, beets, broccoli and carrots for added nutrients and vitamins, and 8 Great Vegetables: carrots, sweet potatoes, kale, spinach, broccoli, tomato, beets and shiitake mushrooms.

    History: Good Health was built on the belief that the secret to a great “Lifeitude” (loving life to the fullest) is feeling good. Founded in 1994, Good Health has lived up to its credo from the beginning by creating products with only the finest ingredients and unique flavors to deliver delicious, crispy and crunchy snacks. A leader in good-choice snacks, Good Health has pioneered unique snacking categories with its innovative products and continues to exemplify its passion for making life – and good snacks – even better.

    Products: The Good Health snack family of products currently includes:

    • Eat Your Vegetables – Certified Gluten Free chips crafted with a blend of 8 Great Vegetables: carrots, sweet potatoes, kale, spinach, broccoli, tomato, beets and shiitake mushrooms. Each crunchy and delightful chip is free of nuts, cholesterol, MSG, hydrogenated oils and artificial colors, and contains zero grams of trans fat. Many flavors are also Verified Non-GMO through the Non-GMO Project.
      • Flavors: Sea Salt, Jalapeo Ranch, Korean BBQ, Sour Cream & Onion and Sea Salt & Lime
      • SRP: $3.49/4.5 oz. bags
    • Organic Black Bean & Rice Tortillas – USDA Certified Organic and gluten-free tortilla chips made with trendy ingredients like brown rice flour and black beans, and topped with Himalayan salt. Organic Black Bean & Rice Tortillas contain Extra Goodness! including: 2.5 cups broccoli (25% vitamin A); 3.5 beets (25% vitamin C); 5 tomatoes (15% vitamin E); 7 cups spinach (20% vitamin B6); 2 carrots (20% vitamin K) per serving.
      • SRP: $3.49/5.5 oz. bag
    • Pretzels – baked and crispy pretzel snacks including gluten-free, veggie- and peanut butter-filled varieties, each uniquely crafted with ingredients ranging from Extra Goodness! to whole grain brown rice flower and Himalayan salt. Gluten Free Pretzels and Veggies Pretzels both contain 2.5 cups broccoli (25% vitamin A); 1 beet (10% vitamin C); 5 tomatoes (15% vitamin E); 7 cups spinach (20% vitamin B6); 2 carrots (20% vitamin K) per serving.
      • Gluten Free Pretzels (Certified Gluten Free)
        • SRP: $3.49/8 oz. bag
      • Veggie Pretzels
        • SRP: $3.49/8 oz. bag
      • Peanut Butter Filled Pretzels
        • Peanut Butter Filled Salted, Peanut Butter Filled Unsalted
        • SRP: $3.49/5 oz. bag
    • Veggie Snacks – light, crispy combinations of dehydrated vegetables blended with nutrients from a proprietary mix of real veggies for a deliciously tasty snack with 30-50 percent less fat than potato chips. Good Health Veggie snacks contain Extra Goodness!™, and are a good source of vitamin A, C, E, K and B6, with the following values of veggies per serving: 2.5 cups broccoli; 3.5 beets; 5 tomatoes; 7 cups spinach; 2 carrots.
      • Veggie Straws
        • Sea Salt, Jalapeno, Sriracha
        • SRP: $0.99/1 oz. bag; $3.99/6.75 oz. bag; $4.99/Snack Sack Six-Pack 1 oz. bags
      • Veggie Stix
        • Sea Salt
        • SRP: $0.99/1 oz. bag; $3.99/6.75 oz. bag; $4.99/Snack Sack Six-Pack 1 oz. bags
      • Veggie Chips
        • Sea Salt, Disney Mickey Mouse
        • SRP: $0.99/1 oz. bag; $3.99/6.75 oz. bag; $4.99/Snack Sack Six-Pack 1 oz. bags
    • Kettle Style Potato Chips – thick sliced potatoes that cooked kettle-style for a satisfying crunch. All varieties are gluten free and many flavors are Verified Non-GMO through the Non-GMO Project.
      • Avocado Oil Kettle Style Potato Chips:
        • Sea Salt, Lime Ranch, Barbeque, Jalapeno
        • SRP: $0.99/1 oz. bag; $3.49/5 oz. bag
      • Olive Oil Kettle Style Potato Chips:
        • Sea Salt, Sea Salt & Cracked Pepper, Rosemary, Sea Salt & Vinegar, Garlic
        • SRP: $0.99/1 oz. bag; $3.49/5 oz. bag
      • Sweet Potato Kettle Style Chips:
        • Sea Salt, Sweet Chipotle
        • SRP: $0.99/1 oz. bag; $3.49/5 oz. bag
    • Popcorn Half Naked – air-popped to perfection with hints of subtle, yet scrumptious, flavor, and only 24-37 calories per cup. All varieties are Verified Non-GMO through the Non-GMO Project.
      • Hint of Sea Salt (USDA Organic), Hint of Olive Oil, Wild Buffalo Blue
      • SRP: $3.49/3.5 oz. bag
    • Apple Chips – fresh, delicious Washington State Red Apples, sliced thin and cooked to a golden crisp for a sweet, satisfying snack with 30 percent less fat than potato chips. A great low sodium source of Vitamin C.
      • Original, Cinnamon
      • SRP: $2.79/2.5 oz. bag

    Where to buy: Good Health snacks are available nationwide in natural and grocery stores including Safeway, Kroger and Whole Foods, as well as national retailers such as Target, Walmart and Walgreens. For more information or to find a store near you, please visit www.GoodHealthSnacks.com.

    HQ Address:

    • Good Health Natural Products, Inc.
    • 115 Pomona Drive
    • Greensboro, NC 27407

    On the Web:

    Media Contact:

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    TEAM BIOS

    Mary Schulman

    Vice President of Strategy

    As vice president of strategy for Good Health, creator of crunchy, crave-worthy snacks that make it easy to make better choices, Mary Schulman plays a key role in the planning, development, and execution of strategic business growth. A savvy strategist with a keen sense for building brand awareness, Schulman also acts as vice president of strategy for specialty brands Dirty, Zapps, and Snikiddy.

    Prior to her role with Good Health, Dirty, Zapps, and Snikiddy, Schulman founded Snikiddy, maker of wholesome snacks for kids, where she served as the head of marketing programs and initiatives, strategic planning, and product and recipe development. A former finance industry professional with 10 years of experience, Schulman’s desire for better-for-you foods stemmed from her increasing concern about children's health after she became a mother. As childhood obesity and diabetes in America continued to rise at an alarming rate, it became clear to Schulman that the poor quality of foods kids were eating, especially snack foods containing high fructose corn syrup, was a large part of the problem. In 2007, Schulman decided to become part of the solution and partnered with her mother, Janet Owings, to found Snikiddy, a company that produces delicious, appealing snacks that promote good health, and later joined Good Health, Dirty and Zapps.

    Shulman graduated from the University of Maryland with a B.S. in business finance and is a self-taught expert in healthy living for kids. She currently resides in Washington, D.C., with her husband and three young children and is actively involved in her children's school, is an avid reader, and enjoys trail runs and spending time outdoors.

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    Jim Ehlen

    Vice President of Marketing

    With more than a decade of experience in the better-for-you and specialty snacking business, Jim Ehlen serves as vice president of marketing for specialty brand Good Health, as well as snacking brands Dirty, Zapps, and Snikiddy. A zealous marketer and brand strategist with a passion for healthy foods, Ehlen spearheads marketing strategy, new product development, business expansion, branding and marketing programs and activations.

    Prior to his role at Good Health, Dirty, Zapps, and Snikiddy, Ehlen held the position of national natural and grocery sales executive vice president at Snikiddy, creator of delicious, appealing snacks that promote good health. A forward-thinker with an aptitude for innovating, Ehlen also previously served as director of natural foods at Inventure Foods, Inc., and founded Madhouse Munchies, Inc., where he also acted as senior advisor.

    A consumer of healthy foods long before he began his career in the natural products industry, Ehlen grew up with a deep connection to real, wholesome foods – growing his own vegetables and fruit in the family garden, fishing for fresh catches, and always being aware of where his food came from.

    Ehlen received his bachelor of science degree from Union College and a financial accounting degree from University of New Hampshire. He currently lives in the seacoast area of New Hampshire and spends as much time as possible outdoors, running fast and snacking often with his three busy sons.

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