NPEW 2017

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Anaheim, CA (March 10-12, 2017) – KRAVE Pure Foods Inc., the Sonoma-based company that revolutionized the jerky category with its culinary-inspired meat snacks, will showcase their line of products at this year’s Natural Products Expo West trade show, booth number 5292. Attendees will be able to sample each KRAVE premium meat snack, including the two newest jerky flavors slated to launch nationally in April, Pink Peppercorn Beef and Honey Habanero Chicken, along with the KRAVE Bar, the KRAVE Stick and the current line of core jerky flavors.

As a leader in the ever-growing meat snacks industry, KRAVE distinguishes itself by using elevated, yet simple ingredients, like pink peppercorns and real habaneros, in each of their new, innovative jerky flavors. Every bite of KRAVE jerky is low in fat, a good source of protein, gluten-free and contains all natural ingredients – there are no artificial ingredients and each batch is minimally processed. Along with the new, soon-to-launch Pink Peppercorn Beef Jerky and Honey Habanero Chicken Jerky, the original KRAVE flavors will also be offered at the booth, including Black Cherry Barbecue Pork, Lemon Garlic Turkey, Grilled Sweet Teriyaki Pork and Chili Lime Beef to list a few.

“As we continue to provide our health-minded, taste-conscious consumers with the range and quality that KRAVE offers, we remain a leader and disruptor in the meat snacks industry,” said KRAVE General Manager Shane Chambers. “Our uniquely flavored products have become fan-favorites, and we are always excited to return to Expo West each year to showcase our newest innovations.”

Accompanying the line of jerky flavors at the KRAVE booth will be the KRAVE Bar, which comes in four tantalizing flavor blends that combine protein with quinoa and dried fruit: Chipotle Cherry Beef, Cranberry Thyme Turkey, Mango Jalapeo Pork and Wild Blueberry Beef. To round out the list of offerings at Expo West, attendees will also have the opportunity to sample the newly launched KRAVE Stick, which was created in collaboration with the Culinary Institute of America’s consulting group in Napa Valley. The resulting meat sticks combine turkey, pork or beef with either whole beans or sweet potatoes to produce a unique protein snack in three gourmet flavors: Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans, and Sesame Garlic Beef with Sweet Potato.

Natural Products Expo West will be held from March 10-12, 2017 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, California. KRAVE invites all attendees to stop by booth number 5292 to sample each flavorful, better-for-you meat snack. For more information on the trade show, please visit www.expowest.com. For more information on KRAVE, please visit www.kravejerky.com.

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About KRAVE Pure Foods, Inc.

From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things,KRAVE. Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma, CA. KRAVE represents a jerky renaissance, providing a natural snack that contains no artificial ingredients and is only minimally processed. Filled with protein and low in fat, it’s a better-for-you choice that’s also gluten-free and full of flavor. Each KRAVE product is made using high-quality ingredients and aproprietary process that produces a signature moist and tender texture. Ranging from sweet and tangy to savory and spicy,the innovative KRAVE jerky flavor profiles will appeal to the everyday jerky lovers and to the discerning palates of today’s food-savvy, health-conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information onKRAVE, please visitwww.kravejerky.com.