Gaia Herbs Expo West Press Kit 2017
Related exhibitorGaia Herbs, Inc.
Press Releases:
GAIA HERBS DEBUTS MUSHROOM+HERBS LINE OF POTENT, TARGETED FORMULAS
Organic Herbal Supplements Leader Introduces Five Unique Mushroom and Herb Formulations at Natural Products Expo West 2017
BREVARD, N.C. – March 7, 2017 – Gaia Herbs, the leading herbal brand in North America, will unveil a new line of products, Mushroom+Herbs, at Natural Products Expo West, March 9–12, 2017. The collection encompasses five products — Liver Defense, Everyday Immune, Mental Clarity, Cordyceps+ and Reishi+Turmeric — which contain synergistic blends of organic Mushrooms and Herbs to provide targeted support for everyday life.*
Show attendees will be among the first to be introduced to this new line and are invited to visit Gaia Herbs booth #1943 for additional information. The company will also host a 30th Anniversary Celebration at its booth from 5-6 p.m. on Saturday, March 11, offering the opportunity to commemorate the milestone, engage with CEO and Founder Ric Scalzo and learn more about the innovative Mushroom+Herbs product line.
“In nature, plants and fungi work together in order to thrive,” said Todd King, vice president of marketing at Gaia Herbs. “Mushrooms+Herbs continues that tradition of co-evolution in a potent yet convenient format. Through lab-validated science, we have harnessed the wisdom of nature to create blends of mushrooms and herbs that support key functions of health and well-being. Consumers are increasingly discovering natural approaches to actively support their bodies and lifestyles, and these new products provide a trusted and simple way to do so.”
Made with organic mushrooms and herbs, the Mushroom+Herbs line from Gaia Herbs utilizes mushroom fruiting bodies, with no fillers, in potent extract form. Additional herbs offer condition-specific support, resulting in unique blends each validated for purity, potency and identity.* Formulations within the Mushroom+Herbs line are:
- Liver Defense: The liver is an integral part of the immune system, in addition to controlling many natural detoxification channels in the body. Liver Defense helps maintain liver function, which nourishes the immune system, with the Mushrooms Reishi, Turkey Tail and Maitake.* Chinese Skullcap root, Astragalus root and Schisandra berry help support a healthy inflammatory response in the liver.* Liver Defense is formulated to promote immune support and liver defense.*
- Everyday Immune: A healthy immune system is the foundation for overall wellness. Mushroom fruiting bodies contain polysaccharides that are known to support the immune system at the cellular level.* Everyday Immune combines four pure, potent Mushrooms — Maitake, Reishi, Chaga and Cordyceps — with deep immune-supporting herbs like Astragalus, Turmeric and Schisandra.* Everyday Immune is formulated to be taken daily to support whole-body wellness.*
- Mental Clarity: The brain is the body’s control center; a healthy brain and clear mind are essential to wellbeing. Mental Clarity includes Mushrooms like Lion’s Mane, traditionally used to support the nervous system, and promote cognitive function and a healthy memory.* Reishi and Gotu Kola traditionally have been used to support healthy circulation in the brain.* Mental Clarity provides antioxidant support and promotes a healthy inflammatory response.*
- Cordyceps+: This blend supports the body’s ability to manage fatigue and promote healthy energy levels.* It uniquely combines two of the best-known adaptogens, Cordyceps and Ashwagandha, and also contains fermented Ginger root as a warming herb that acts as a bioenhancer (similar to Black Pepper in Gaia Herbs’ Turmeric formulas).*
- Reishi+Turmeric: This blend combines the best-known immune mushroom, Reishi, with Turmeric, for a blend of extracts that supports both the immune and inflammatory responses.* Reishi+Turmeric also contains Shiitake, another immune-supporting mushroom, with fermented Ginger root as a warming herb that acts as a bioenhancer.* Traditionally, Reishi is a mushroom that has been used in a variety of ways: to support heart health, as a calming adaptogen, and to support energy and stamina.*
Gaia Herbs Mushrooms+Herbs line will be available starting in late spring 2017. Gaia Herbs products are sold through national and independently owned health food stores across the U.S. as well as through trusted online retail sites and GaiaHerbs.com. To find a store, visit GaiaHerbs.com/stores. For additional detailed information about Gaia and its line of organic and ecologically harvested herbal products, please visit Gaia’s MeetYourHerbs traceability platform on GaiaHerbs.com.
About Gaia Herbs
Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas and patented Liquid Phyto-Caps. We cultivate health and well-being by stewarding sustainable relationships between plants and people. Our steadfast dedication toquality and integrity is unparalleled and meticulously proven by science, including pioneering DNA validation models for each herb. We use only organic methods to cultivate more than 6.5 million plants each year on our farms in the United States and Costa Rica, and that same organic approach continues through manufacture using patented technology to achieve the highest efficacy of each herb, validated by our scientists throughout the process. This method of purity, integrity and potency, and our seed to shelf commitment, ensures the highest quality products and allows us to share complete transparency through MeetYourHerbs, the industry’s only traceability program. Our desire to nurture healthy connections with nature extends beyond our herbs through GaiaCares, which champions environmental and social sustainability on our farm and worldwide.
Learn more at GaiaHerbs.com and join in the conversation on Facebook, Twitter, Pinterest and Instagram.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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HERBAL INDUSTRY LEADER GAIA HERBS CELEBRATES 30th ANNIVERSARY
Organic Herbal Supplements Company Honors Three Decades
of Cultivating Connections Between Plants and People
BREVARD, N.C. – March 6, 2017 – Gaia Herbs, North America’s leading herbal brand, is celebrating three decades of cultivating health and well-being by stewarding sustainable relationships between plants and people. The company was founded in 1987 by Ric Scalzo, one of North America’s most respected herbalists and botanical researchers, with a mission to create products deeply rooted in purity, integrity and potency.
Scalzo started the company with just seven elixirs made from fresh plant extracts — something that was completely new to the herbal market. Now, Gaia Herbs offers more than 200 patented Liquid Phyto-Caps, liquid extracts, functional powders and herbal teas to help support and maintain optimal health. Originally based on a few acres in Harvard, Massachusetts, the Gaia Herbs farm relocated in 1996 to its current home, seated among the breathtaking foothills of the Blue Ridge Mountains in Brevard, N.C., to accommodate rapid growth. Gaia’s headquarters and sustainable organic farm are certified each year by Oregon Tilth, one of the most stringent U.S.D.A. organic certifiers in the nation. Today, Gaia Herbs stewards 350 acres of organic farmland, next to their state-of-the-art, 45,000-square-foot manufacturing facility.
“When I started Gaia, the concepts of wellness and self-care had not yet gained the attention that they have today,” said Scalzo, the founder and CEO of Gaia Herbs. “As the natural products industry grew and reached the mainstream, consumers increasingly sought out brands that prioritized transparency and trust, like Gaia. Our commitment to quality — and proof of that quality —have set us apart and allowed us to thrive. My vision for Gaia was to steward the connection between people and plants, and we’re honored to have upheld that for 30 years.”
Gaia’s dedication to transparency remains unparalleled via its MeetYourHerbs platform, the world’s first and only herb traceability program that allows consumers to learn about and engage with their herbs. Through MeetYourHerbs, consumers can follow the life cycle of an ingredient from seed to shelf, and they can see proof of the methods to assure purity, potency and integrity of the herbs by entering the ID number on the back of any Gaia Herbs product. Gaia also continues to be a passionate champion of environmental sustainability and spearheads multiple projects through GaiaCares, including an organic produce program and the use of biodiesel in all farm equipment.
Gaia Herbs products are sold through national and independently owned health food stores across the U.S. as well as through trusted online retail sites and GaiaHerbs.com. To find a store, visit GaiaHerbs.com/stores. For additional detailed information about Gaia and its line of organic and ecologically harvested herbal products, please visit Gaia’s MeetYourHerbs traceability platform on GaiaHerbs.com.
About Gaia Herbs
Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-Caps. We cultivate health and well-being by stewarding sustainable relationships between plants and people. Our steadfast dedication toquality and integrity is unparalleled and meticulously proven by science, including pioneering DNA validation models for each herb. We use only organic methods to cultivate more than 6.5 million plants each year on our farms in the United States and Costa Rica, and that same organic approach continues through manufacture using patented technology to achieve the highest efficacy of each herb, validated by our scientists throughout the process. This method of purity, integrity and potency, and our seed to shelf commitment, ensures the highest quality products and allows us to share complete transparency through MeetYourHerbs, the industry’s only traceability program. Our desire to nurture healthy connections with nature extends beyond our herbs through GaiaCares, which champions environmental and social sustainability on our farm and worldwide.
Learn more at GaiaHerbs.com and join in the conversation on Facebook, Twitter, Pinterest and Instagram.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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Fact Sheet:
Media Fact Sheet
| Overview: |
Gaia Herbs is the leading herbal brand in North America, with more than 200 patented Liquid Phyto-Caps, liquid extracts, functional powders and herbal teas to help support and maintain optimal health. From seed to shelf, Gaia is deeply committed to the purity, integrity and potency of each product. The company uses only organic methods to cultivate more than 6.5 million plants each year (representing between 25 and 30 varieties in 2016) on its farms in the US and Costa Rica, and that same organic approach continues through manufacturing, using patented technology to achieve the highest efficacy of each herb, validated by Gaia’s scientists throughout the process. Gaia’s steadfast dedication toquality and integrity is unparalleled and meticulously proven by science, including pioneering DNA validation models for each herb. Gaia is devoted to transparency and developed the MeetYourHerbs platform, the world’s first and only herb traceability program, which allows consumers to learn about and engage with their herbs. Gaia Cares furthers a mission to nurture healthy connections between plants and people by encouraging strong relationships and championing environmental sustainability on Gaia’s farms and worldwide. |
| History: |
Gaia Herbs was founded in 1987 by Ric Scalzo, one of North America’s most respected herbalists and botanical researchers. Originally based in Harvard, Massachusetts, the farm moved to Brevard, North Carolina, in the foothills of the Blue Ridge Mountains, in 1996 to accommodate its rapid growth. The entire operation relocated a year later. Gaia’s headquarters and organic farm is certified each year by Oregon Tilth, one of the most stringent USDA Organic certifiers in the nation. |
| The Farm: |
Gaia Herbs now has 350 acres of organic farmland with a state-of-the-art manufacturing facility in Brevard, which borders the Pisgah National Forest. As with all other aspects of the company, the headquarters were designed with specific values and intentions in mind. Nontoxic construction materials were used as much as possible, with full-spectrum lighting and enriched air circulation and ventilation. Solar panels help heat some of the water used in the facility. The soil is enriched with organic fertilizers and biodynamic compost. Additionally, Gaia’s 66,000-square-foot greenhouse in nearby Mills River allows the farm team to raise several hundred thousand seedlings during the winter months, which are planted in the fields in spring. The company’s marketing, education and customer service departments are also located at the Mills River facility. |
| Products: |
Liquid Phyto-Caps – Highly concentrated vegan capsules deliver the power of a liquid extract in convenient, easily digestible and fast-dissolving capsules. Providing the equivalent of more than 1,000 mg of raw herb per serving, Liquid Phyto-Caps vastly outperform both gelatin and soft-gel capsules. Key Products: Adrenal Health line, Daily WellBeing for Women and for Men, Turmeric Supreme Curcumin Synergy™ line, Oil of Oregano and Rhodiola Rosea
Key products: Golden Milk; TurmericBoost Uplift, Restore and Sport; Maca Powder and MacaBoost Cacao-Ginger and Vanilla-Chai
Liquid Herbal Extracts – Specific formulations and single herb extracts deliver the herb as it was intended by nature. Liquid Herbal Extracts, which were Gaia’s first product line, are easily digestible and absorbed by the body at a faster rate than other products. Gaia also offers low-alcohol, alcohol-free and Certified Organic liquid herbal extracts. Key products: Echinacea Goldenseal Supreme, Ginseng Supreme, Vitex Elixir and Melissa Supreme Herbal Teas – Each cup is steeped in tradition, delivering a delicious taste experience and fast-acting support. Our herbal teas uniquely combine freeze-dried herbs with essential oils to delivery potency in every cup. We designed our tea bags without the use of staples or glue. Every part of the tea bag, including the tag and string, is compostable. Key products: Essential Tulsi, Liver Cleanse, Organic Hibiscus, Sinus Comfort, Bronchial Wellness, Cleanse & Detox, Diet Slim, Gas & Bloating Tea and Sleep & Relax
GaiaKids – Formulated by pediatric naturopath and Gaia’s Director of Medical Education, Dr. Mary Bove, GaiaKids is a line of great-tasting liquid extracts, syrups and tonics. These products deliver the same potent herbs as the adult formulas in alcohol-free concentrates formulated just for kids. Key products: Black Elderberry Syrup, Attention Daily Herbal Drops, Tummy Tonic Herbal Drops and Bronchial Wellness for Kids. |
| Where to Buy: |
Gaia Herbs products are carried by independent health food retailers and co-ops, national and regional natural products retail chains, and healthcare professionals. Gaia products are also sold directly to consumers via online retailers and GaiaHerbs.com. |
| Corporate Address: |
101 Gaia Herbs Drive Brevard, NC 28712 |
| Website: |
GaiaHerbs.com |
| Social Media: Gaia Contact: Press Contact: |
Alison Czeczuga 828-393-3354 Rachel Kay Public Relations Samantha Monacci 929-244-6809 |
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.