NPEW 2017

Los Angeles, CA (March 2017) — More than half of American adults reportedly want to increase their protein consumption[1]; from busy professionals to snowboarders, millennial moms to fitness enthusiasts, protein is a necessary component for a healthy diet. Per Supermarket News’ January 2017 issue, “Snacking isn’t just for fun anymore. It’s a serious, mindful activity for consumers and a serious business for retailers. Four in five snacking occasions are done with a purpose in mind, often supporting consumers’ efforts to eat a well-balanced diet”.² Ips Snacks™ is bringing its sweet and savory, gluten-free, protein packed product line to the Natural Product Expo in Anaheim to give these mindful consumers the protein they desire in a snack that they love. At the Natural Products Expo, Ips Snacks will showcase its line of Ips Pop popcorn, the first protein popcorn, as well as its four varieties of protein packed Ips Chips. Ips will also showcase its innovative new merchandising solution at Booth #8720, further establishing the brand as a leader in the healthy snack category.

“We are building Ips with the deep commitment to making healthy snacking easy and delicious – transforming chips and popcorn into delicious, protein-packed snacks everyone can enjoy. We have seen tremendous growth, and I am excited to share our new branding, our expanded team, the evolution of our recipes, and the additional, delicious popcorn line we’ve developed along with our new retail merchandising solution that has been a huge hit,” says Adam Kamenstein, CEO of Ips Snacks.

Ips Chips come in four varieties: Sea Salt & Black Pepper, White Cheddar, Cinnamon, and BBQ, and are packed with 6 or more grams of protein and half the fat of standard chips in each 1 oz. serving. The chips have recently been reformulated and now are made with satiating whey protein which, unlike plant protein sources, is completely bio-available. Ips Chips keep the body satisfied, longer. Along with the improved chip recipe, Ips will sample their new Ips Popcorn featuring the same whey protein in Classic Salted and White Cheddar varieties. Each bag of Ips Popcorn features non-GMO corn to align with Ips Snacks’ commitment to providing only delicious and wholesome ingredients in its snacks. All Ips Snacks are certified Gluten Free.

The new case set (pictured) is an innovative merchandising solution developed by the Ips team to make shopping more efficient and well-defined for consumers. With line pricing, Ips Chips and Ips Pop are the only co-merchandised chips and popcorn available, making healthy, protein-packed snacking easy and accessible for consumers and retailers alike.

Stop by Booth #8720to sample delicious snacks enhanced by satiating protein with Ips Chips and Popcorn at this year’s Expo West Show.

About Ips Snacks™

Founded in 2011, Ips Snacks™ are the world’s first snack chip to combine a delicious taste with whey protein. They are made with non-GMO corn, are gluten-free, and are powered by whey protein. Now lead by Adam Kamenstein, the brand’s mission is to make the foods which give your body the protein it craves. Ips chips are available in four delicious varieties: Sea Salt & Black Pepper, Cinnamon, Barbeque, and White Cheddar and is now launching its line of popcorn, which will be available in Classic Salted and White Cheddar varieties. Ips Snacks are sold in grocery stores and wellness retailers nationwide including Whole Foods Market, Mollie Stone’s, Vitamin Shoppe, Safeway, HyVee, and many others, as well as online through Amazon.com.

For more information about Ips, please visit www.ipsallnatural.com. For media inquiries and requests for product samples and hi-res images, please contact Holly Stack at holly@ipsallnatural.com or by phone at

(818).856-8846.