NPEW 2017

matcha LOVE Press Fact Sheet

Overview: matcha LOVE is a line of energizing green tea powders and beverages made from vibrant and flavorful whole leaf Japanese green tea that help you stay grounded. A modern take on an ancient ritual, matcha LOVE products range from ceremonial and culinary powders, to ready-to-drink matcha shots and iced teas, all crafted to deliver a naturally invigorating boost of energy and nutrients, that keep you grounded no matter where your day takes you.

A daily wellness ritual that nourishes the mind, body and soul, all products deliver a clean, gentle energy by harnessing the antioxidant power of the whole leaf green tea traditionally harvested in Japan, keeping you present in every moment with heightened awareness and clarity.

Matcha 101: Native to Japan, matcha is created from a finely milled, powdered whole leaf green tea called “tencha”, a shade grown leaf that embodies the coveted “umami” flavor of matcha – the fifth taste sensation. Matcha is different from other green tea in the way that the whole leaf is dissolved and consumed, rather than being steeped. Using the time-honored process of honest green tea cultivation, farmers adhere to traditional farming techniques that include the critical shaded growth period, which draws vital nutrients from the roots into the tea leaf prior to harvest. High quality green tea leaves are carefully picked and then steamed and dried out to preserve their vibrant color and concentrated nutrients. The dried leaves are then finely ground, preserving the full health benefits and vitality of the entire green tea leaf, including:

• L-Theanine, an amino acid shown to help provide a state of “calm alertness,” while supporting focus, mental clarity and wakeful relaxation.
• Catechins, a special kind of free-radical fighting flavonoid and antioxidant that’s frequently associated with cardiovascular health and weight loss.
• EGCg, an active polyphenol known for its immunity-supporting and anti-inflammation properties.
• More antioxidants than blueberries, pomegranates, spinach or acai.
• Amino acids, dietary fiber, potassium, and vitamins A and C.

History: Green tea trailblazer, ITO EN, launched matcha LOVE in 2013, with a mission to transport the benefits of authentic, premium matcha to all. With a rich Japanese heritage, Ito En was originally founded in Japan by the Honjo family in 1966, and quickly rose to the forefront of the Japanese tea market by introducing the world to the first unsweetened ready-to-drink green tea. Ever since, the brand has positioned itself as the world’s global leader of green tea products, expanding to the United States in 2002 with the mission of cultivating an authentic green tea culture.

Products: All matcha LOVE products are made from 100-percent pure Japanese green tea leaves, which are hand-selected at peak nutrition, dried and finely milled into a fine powder for all product lines, including:

• Ceremonial Matcha – Celebrate the timeless tradition and art of Japanese tea ceremonies anytime with these finely milled powdered whole leaf green teas in a variety of flavor intensities for beginners to bonafide tea gurus. Simply whisk or stir into warm water and enjoy the benefits of the entire green tea leaf in every sip. Available in 0.7 oz. cans with no added sugar or preservatives, offering varieties including:
  • Usucha (Light Bodied) offers a vibrant, bright and lively flavor that is a favorite for traditional Japanese tea ceremonies.
  • Organic (Medium Bodied) is harvested from USDA-certified organic green tea leaf fields in Japan, boasting high-quality matcha with a smooth, herbaceous finish.
  • Classic (Medium Bodied) is ideal for daily ritual, providing a delicate balance of crisp sweetness and gentle grassiness.
    
• Culinary Matcha – A delicious and versatile ingredient, this antioxidant-rich powder is perfect for cooking, baking or blending into an energizing smoothie. Beginners and aspiring cooks alike can enjoy the purity of the green tea leaf in a variety of recipes, both traditional or new. Available in 3.5 oz. tins and in 2.2 lb. bags, conveniently packaged for food service.
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• Ready-to-drink – matcha LOVE green tea beverages are rich in antioxidants, amino acids and vitamin C, packaged in convenient cans and bottles that are perfect for staying grounded while on-the-go:
  • Shots – Brewed with 100-percent pure matcha, premium tea leaves and no added preservatives, our shots are designed for supplying a quick, energizing boost, coupled with an abundance of calming L-Theanine in every sip. Offered in both sweetened and unsweetened varieties, ready-to-drink cans are 5.2 fluid oz.
  • Bottles – matcha LOVE offers a line of refreshing ideas brewed with 100-percent organic matcha and whole green tea leaves, containing zero calories, 350 mg. of catechins, with no artificial colors or additives. Available in three delicious, unsweetened flavor varieties – Traditional, Ginger and Vanilla – and packaged in 16.9 oz. BPA-free PET bottles. Additionally, a naturally sweetened (non-organic) flavor with Coconut Water – Matcha Colada, is also available at only 70 calories.
    
• Tea Bags – Marrying two simple ingredients, Japanese green tea and matcha powder, matcha LOVE tea bags offer the best of both worlds with convenience in mind. The added matcha in every premium tea pouch heightens the complexity and rich taste of every delicious cup of green tea. Available in 10-count boxes.

Where to buy:matcha LOVE is available at any of the Ito En brand retail stores, as well as natural food stores and specialty supermarkets nationwide, including Whole Foods, Market, Sprouts Farmers Market, Albertsons, The Fresh Market and more. Also available online at www.matchalove.com.

HQ Address:
20 Jay St., Ste. 530
Brooklyn, NY 11201

On the Web:
Website: http://matchalove.com/
Facebook: @matchalove
Twitter: @matchalove
Instagram: @matchalove

Media Contact:
Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

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TEAS' TEA Organic Press Fact Sheet

Overview: TEAS’ TEA Organic is a line of refreshingly delicious teas, brewed with simple, organic ingredients and bottled to yield a distinct clarity that draws out the natural taste of the tea leaf. Clean and vibrant, TEAS’ TEA Organic strives to create only the purest tea with a pristine, crisp finish. A light and invigorating alternative to sugary juices and soft drinks, TEAS’ TEA Organic green, black and white tea blends are perfect straight from the bottle, poured over ice or mixed into an exotic beverage recipe. TEAS’ TEA Organic embodies the tradition of ancient tea making and takes a mindful approach to the pursuit of pure tea perfection, emphasizing thoughtful sourcing and meticulous brewing methods to craft its organic unsweetened and slightly sweet teas that enlighten the body and soul.

TEAS’ TEA Organic helps to revitalize health and wellness through infused botanicals, naturally occurring nutrients and powerful antioxidants that work to neutralize free radicals and maintain a healthy heart and lifestyle. All TEAS’ TEA Organic products are vegan, gluten-free, and free from artificial preservatives.

History: Originally founded in 2002 as TEAS’ TEA by green tea trailblazer, ITO EN (North America) INC., TEAS’ TEA Organic relaunched in 2017 with a robust portfolio of organic teas. With a rich Japanese heritage and appreciation for the power of tea, TEAS’ TEA Organic is constantly on a mission to create “Ocha no naka no Ocha” or “The Tea of ALL Teas.” ITO EN was originally founded in Japan by the Honjo family in 1966, and quickly rose to the forefront of the Japanese tea market by introducing the world to the first unsweetened ready-to-drink green tea. Ever since, the brand has been regarded as the world’s global leader of green tea products, with the mission of cultivating an authentic green tea culture and strengthening corporate social responsibility through fair trade, the revitalization of tea growing regions across Japan, proprietary tea leaf recycling and eco-friendly packaging.

Products: TEAS’ TEA Organic offers thirst-quenching, ready-to-drink unsweetened, slightly sweet, and caffeine-free tea varieties, tea pods and tea lattes for a refreshing way to reap the benefits of real brewed tea anytime. Unlike many other bottled teas, all TEAS’ TEA Organic beverages are free of citric acid, so each sip ends with a pure, clean finish on the palate. Product details include:

• Organic Unsweetened
  • Don’t have a sweet tooth? Not a problem! Brewed with fresh tea leaves with no added sweeteners and bottled to lock in the enlivening, natural essence of fragrant botanicals like jasmine, lemongrass and more, these non-GMO, ready-to-drink refreshments are perfect for the tea purist at heart.
  • Available in 16.9 fl. oz. and 2 Liter bottles, and nine delicious flavors including: Pure Green, Pure Black, Lemongrass, Jasmine, Green & White, Oolong, Mint, Chamomile and Rose all with zero calories per bottle.
    
• Organic Slightly Sweet
  • Zesty, fruity and straight from Mother Nature herself, TEAS’ TEA Organic Lightly Sweet Teas contain powerful antioxidants coupled with soothing aromas for a refreshing, gratifying pick-me-up for only 80 calories per bottle. A healthier, more elegant “sweet tea” fashioned with organic cane sugar.
  • Available in 16.9 fl. oz. bottles in six mouthwatering flavors: Mango Yuzu Green Tea, Fuji Apple Black Tea, Hibiscus Green Tea, Pomegranate Blueberry Green Tea, Sweet Peach Ginger Black Tea and Lemon Mint Green Tea.

• Organic Caffeine Free
  • For those seeking some serenity in their lives: naturally caffeine free, TEAS’ TEA Organic Herbal Chamomile Tea is infused with peppermint and lemongrass in a base of chamomile to instill calmness and relaxation with every sip.
  • Available in a 16.9 fl. oz. bottle with zero calories per bottle, and ideal for unwinding at the end of the day.

• Tea Pods
  • These single-serve blended green tea and matcha pods are brimming with finely milled, specially grown green tea leaves for the most authentic cup of tea, complete with a bold, rich taste and delicate finish. Made from 100 percent recyclable plastic and sold in boxes of 12 pods.
    
• Tea Lattes
  • Sweet, spicy and everything in between, these ready-to-drink tea lattes combine high-quality tea with real milk and sugar, resulting in a deep, full-bodied taste.
  • Available in 16.9 fl. oz. bottles and only 80-90 calories per serving in Matcha Green, Black and Chai.

Where to Buy: TEAS’ TEA Organic is available at natural food stores and specialty supermarkets nationwide, including Kroger, Whole Foods Market, Sprouts Farmers Market, Albertsons, The Fresh Market and more, as well as at ITO EN brand retail stores and online at www.TeasTea.com and Amazon.com.

HQ Address:
20 Jay St., Ste. 530
Brooklyn, NY 11201

On the Web:
Website: www.teastea.com
Facebook: @TeasTea
Twitter: @TeasTea
Instagram: @TeasTea

Media Contact:
Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

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Contact: Alyssa Wickham
Rachel Kay Public Relations
858-888-0148
Alyssa@rkpr.net

ITO EN Debuts Ice-Steeped Cold Brew Teas for matcha LOVE and TEAS’ TEA Organic at Natural Products Expo West 2017

Global Leader in Green Tea Unveils Ready-to-Drink Teas Using Authentic Cold Brewing Techniques

NEW YORK (March 7, 2017) – ITO EN, the world’s leading green tea beverage company, today announced it will launch a lineup of new ice-steeped cold brew ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic at Natural Products Expo West on March 9-12, 2017. Each new beverage leverages authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, naturally mellow sweetness of green and black teas. The new teas will begin shipping to retailers in May, however attendees of Expo West will be able to receive an exclusive first look and taste samples at the ITO EN booth #4157.

“Consumer demand for cold brew beverages is at an all-time high, and we believe the launch of our new matcha LOVE and TEAS’ TEA Organic Cold Brew teas will help us establish a new segment in the RTD tea category,” said Rona Tison, senior vice president of ITO EN (North America) INC. “Given ITO EN’s deep-rooted expertise in Japanese cold brew methods called Mizudashi, we feel there’s an enormous opportunity for us to take the leadership role for this innovative set. We’ve elevated the simple essence of our tea leaves and created a more delicate taste with a smooth, clean finish.”

ITO EN’s new cold brew creations provide an entirely new spin on conventional green and black teas. Ice-steeping the high-quality, premium tea leaves draws out a more nuanced, smooth taste that is refreshingly delicious. Product details include:

• matcha LOVE Cold Brew: a truly cutting-edge creation in the matcha tea category, matcha LOVE Cold Brew is crafted with whole leaf green tea, finely ground matcha powder and chilled water. Simply steeped to deliver a smooth, subtly sweet taste, matcha LOVE Cold Brew will be available in two organic varieties: Matcha + Green Tea (unsweetened and Non-GMO Project Verified) and Lemon Matcha + Green Tea.
• TEAS’ TEA Organic Cold Brew: bringing new dimensions to traditional favorites, the brand’s meticulous cold brewing methods provide a more refined and smoother taste than conventionally brewed teas. TEAS’ TEA Organic Cold Brew will be available in two varieties: Pure Green Tea (unsweetened and Non-GMO Project Verified) and Raspberry Black Tea.

Matcha LOVE and TEAS’ TEA Organic are currently available at natural food stores and specialty supermarkets nationwide, to include Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at Amazon.com. For more information on the brands, please visit matcha LOVE at www.matchalove.com and TEAS’ TEA Organic at www.teastea.com.

About matcha LOVE
Matcha LOVE, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.

About TEAS’ TEA Organic
TEAS’ TEA Organic, owned by ITO EN (North America) INC., is a line of refreshingly delicious teas, brewed with simple, organic ingredients for a pure, clean taste. Founded with the goal to create Only the Purest Tea, TEAS’ TEA Organic is sustainably sourced and helps to revitalize health and wellness through powerful antioxidants, infused botanicals, and naturally occurring nutrients. All TEAS’ TEA Organic products are organic, vegan, gluten-free, and free from artificial preservatives. To learn more about TEAS’ TEA Organic, visit www.TeasTea.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

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