Premama® Remains at the Forefront of Maternity Wellness, Introducing Three New Products at Expo West
Related exhibitorPremama
Providence, RI (March 7, 2017)—Premama, a pioneer in the maternity wellness category, today announced the addition of three new product innovations to its award-winning line of pill-free solutions for preconception, pregnancy and beyond. Debuting at Natural Products Expo West in Anaheim, California, on March 10-12, 2017, at the Premama booth, No. 931, the new products include Premama Prenatal Vitamin + DHA Gummy, a first-to-market prenatal vitamin formulated with DHA and iron in a gummy format, along with Premama Prenatal Sleep Aid Soft Chew and Premama Prenatal Energy Drink Mix. All three new products will be available at retailers nationwide beginning May 2017 at a suggested retail price of $19.99.
“Premama continues to make great strides in maternity wellness with better and more natural products,” said Jamie Schapiro, Chief Marketing Officer, Premama.“From our proprietary formulations to our pill-free delivery systems - such as our groundbreaking gummy prenatal vitamin - these new products truly modernize maternity wellness for both mother and child, and we are very excited to introduce them to the market.”
Founded on revolutionizing the traditional “horse pill” format for prenatal vitamins, thenewPremama Prenatal Vitamin + DHA Gummy is the first gummy prenatal vitamin to include both DHA and iron, and provides expectant mothers and the maternity wellness category an entirely new take on prenatal care today. Acomprehensive daily multivitamin, it is also formulated with folic acid, vitamin B6 for morning sickness relief and other essential nutrients to support mother and baby before, during and after pregnancy. The delicious, orange-flavored gummy is vegan, organic, kosher, allergen-free and gluten-free.
Premama will also unveil two new products for prenatal discomfort relief. Premama Prenatal Sleep Aid is a chocolate-flavored soft chew formulated with magnesium, potassium, valerian root, and other herbal and natural ingredients to help calm the body and promote quality rest. Premama Prenatal Energy Drink Mix is a watermelon-flavored drink mix formulated with metabolic-increasing ingredients, 30mg of DHA and B vitamins to create a pregnancy-safe, natural stimulant to provide moms with a caffeine-free energy boost.
Now with eight pill-free products in its portfolio, Premama’s offerings also include PremamaFertility and Premama Lactation drink mix supplements, Premama Essentials and Premama Essentials + DHA prenatal multivitamin drink mixes, and Premama Digestive Aid, a prenatal probiotic soft chew.
Since inception, Premama has been instrumental in developing maternity wellness as a mainstream category and has rapidly grown its retail presence with close to 8,000 stores nationwide. In a market where maternity wellness sales growth of 7.2 percent is outpacing the supplement market as a whole, Premama is leading the charge in both sales and growth. In addition to pharmacies, vitamin retailers and natural grocers such as Sprouts Farmers Market have committed to carrying the line.
Most recently, Premama was namedDelicious Livingmagazine’s 2017 Supplement Awards “Best Prenatal” andthe2016 NEXTY Awards’ “Best New Supplement DeliveryFormat.”Premama has appeared inPregnancy & Newborn,BevNET,Fit Pregnancyand other publications.Visit drinkpremama.com for more information.
About Premama
Founded in 2011, Premama strives to make all moms happier with its best-in-class line of natural powdered supplements, gummies and soft chews specifically formulated to support preconception through postnatal nutritional needs, concerns and conditions. Premama’s pill-free, drinkable and chewable solutions are formulated with high-quality, clinically studied and physician-approved ingredients, and are designed to mix seamlessly with liquids and soft foods, or simply chewed. Premama is available online at drinkpremama.com and retailers across the U.S., including GNC, CVS, Walgreens, the Vitamin Shoppe, Sprouts Farmers Market, Buy Buy Baby, Target.com and Amazon.Purchasing Premama products supports Vitamin Angels, a nonprofit organization thathelps pregnant women, new mothers and children under five in at-risk populations from over 50 countries worldwide gain access to life-changing vitamins and minerals.Visit drinkpremama.com for more information.
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Media Contact:
Premama / Jamie Schapiro
401.383.0299