NPEW 2017

March 7, 2017 (RENO, NV)--Today Nature’s Bakery— an on-the-go snacks and food brand—launched the first part of a multi-phase brand re-invigoration at Expo West, the leading trade show in the natural, organic and healthy products industry. Nature’s Bakery showcased its just-launched Certified Organic Honey & Oat Soft Baked Bars and Certified Organic Brownies expanding on the company’s current offerings of kosher, non-GMO and cholesterol-free snack bars. For the first time, Nature’s Bakery revealed its newly refreshed logo which is the first in a series of consumer-facing brand upgrades that will be outlined by founder Dave Marson at Expo West. The new organic snack bars will feature new creatively designed packaging and over the next few months shoppers will notice these same improvements to all Nature’s Bakery products on the shelves of major retailers.

The new Certified Organic product lines reflect Nature’s Bakery’s unwavering devotion to making quality on-the-go snacks crafted with thoughtful ingredients that the whole family can enjoy. Perfect for parents and kids alike, both bars are Non-GMO, dairy-free, and meet the school nutrition guidelines for calories and sugar, containing just 6 grams per serving. Individually wrapped so they can be easily enjoyed on-the-go from morning to night, the new Certified Organic snack bars are an exciting addition to Nature Bakery’s existing family of stone-ground, whole-wheat, and gluten-free fig bars made with ancient grains.

Nature’s Bakery is on an exciting journey to refresh its logo, packaging and other external branding to better position the brand to millennial moms and young families who are especially interested in looking for organic, allergy-friendly and, above all, tasty snacks that fit into their busy lifestyles. Over the next few months, Nature’s Bakery will begin rolling out the next phases of its brand re-fresh.

“Now more than ever, moms are seeking healthier on-the-go snacks they can give to their children without having to feel concerned about ingredients,” says Kelly Allin, CEO of Nature’s Bakery. “We are seeing this even more from millennial moms and are very much aware that non-GMO and organic ingredients are top concerns for health-conscious households. We are making upgrades to our brand and additions to our product line to reflect our commitment to these values. We are thrilled to offer delicious products at an accessible price point so everyone can pursue a healthy, active lifestyle through our on-the-go snacks.”

To appeal to a wide range of tastes and snacking occasions, Certified Organic Brownie will be offered in new rich and indulgent flavors like Salted Caramel, refreshing Cool Mint, and classic Chocolate. Certified Organic Honey & Oat bars will be available in Nature’s Bakery’s classic real fruit flavors like Apple-Cinnamon, Blueberry, and Strawberry, and Raspberry.

The full new organic snack bar lines will roll out to major retailers beginning in June 2017 with an average retail price of around $4.99 for a six twin pack box.

About Nature’s Bakery:

Nature’s Bakery, headquartered in Reno, Nev., is an on-the-go snacks and food brand that was founded in 2010 by father and son Dave and Sam Marson. Believing in quality andthe use ofthoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday active lives. Nature’s Bakery products include a variety of flavors of stone ground whole wheat fig bars, gluten free fig bars made with a blend of ancient grains, and dairy-free double chocolate brownies made with whole grains and blended with dates. Nature’s Bakery products are Kosher, Non-GMO verified, dairy-free, soy-free and made without high-fructose corn syrup. The founding philosophy of the brand is to keep it simple, have fun, and achieve balance in life through nature, activity, nutrition and community.

Nature’s Bakery products are distributed online and globally in a range of club, drugstore, supermarket, convenience, airport, and specialty and natural grocery retailers. Join the journey on Facebook or check us out on Twitter, Instagram and Pinterest @Naturesbakery.

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