NPEW 2017

Anaheim, Calif. (March 7, 2017) Natrol, LLC, one of the nation’s leading manufacturers of vitamins and supplements, is announcing the launch of one of the most innovative new supplement products for cognitive health, Natrol Cognium™, at the 2017 Natural Products Expo West. Natrol is also debuting three other new products at the event: Natrol Advanced Sleep Melatonin + 5-HTP, Natrol Daily Fruit & Veggie, and Natrol Odorless Krill Oil.

The new products will be available for review and order at booth #1705, in Hall B at the Anaheim Convention Center. This will be the first time Cognium™ will be presented to the public and guests at the conference can get an exclusive preview of the new product. To celebrate the launch of Cognium™ and its brain-boosting benefits, Natrol’s booth will feature engaging brain games for all to play and offering prizes to winners throughout the show. Additionally, the brand is hosting a “Brain Bar” Happy Hour open to all attendees with cocktails and appetizers featuring brain-power ingredients such as salmon. The Brain Bar will be open at 4:00 p.m. on Fri., March 10.

Natrol Cognium™ is the only brain health supplement with a proven nutrient backed by 9 clinical studies that show statistically significant improvements in memory and cognition in four weeks or less. Cognium is powered by a unique protein that works in multiple ways to help you stay sharp. It increases blood flow and glucose to energize the brain. It also shields the brain from the free radical damage that can age it. Clinically proven to be safe and effective, Cognium is the smart choice in brain health. Natrol Cognium™ will be widely available in stores and online beginning May 2017.

Also making their debut at Expo West are:

• Natrol’s Advanced Sleep Melatonin + 5-HTP, which blends the sleep-aid of Melatonin with the calming effects of 5-HTP to help you relax, fall asleep and stay asleep. As the No. 1 selling melatonin and 5-HTP brand in America, Natrol is dedicated to improving sleep and mood for consumers. This supplement combines 50 mg of 5-HTP to calm the mind, 3 mg of quick release Melatonin to help you get to sleep and 3 mg of controlled release Melatonin to help you stay asleep.

• Natrol’s Daily Fruit & Veggie, a simple and convenient solution for getting the proper daily servings of fruits and vegetables. It combines the nutrients from 46 vegetables, fruits, grains and greens to promote full-body health. Each capsule also includes the superfood benefits of acai, blueberries, goji berries, spinach and more as an added boost. Daily Fruit & Veggie is non-GMO, gluten-free and 100 percent vegetarian.

• Natrol’s Odorless Krill Oil boasts a new and improved formula that benefits of brain, heart and joint health without the fishy aftertastes typically associated with the supplement. Natrol’s sustainably-sourced Odorless Krill Oil may reduce the risk of coronary heart disease thanks to its unique ability to absorb and utilize omega-3 fatty acids in cell and provides optimal delivery to various parts of the body such as the brain, hearts and joints.

All products will be launching with a new look for the Natrol brand, as well. The innovative packaging design features ways for consumers to easily locate the supplement that best fits their needs by prominently labelling key benefit categories, such as Sleep, Brain Health, Mood & Stress and Beauty.

“Natrol’s new product additions show our dedication to providing innovative, quality products that empower consumers to own their health. We’re especially proud of the research and clinical studies that support that the ingredients in Cognium™ can improve cognitive health,” said David Hilton, Director for Research & Development for Natrol, LLC.

Natrol, LLC appointed Tom Zimmerman as the company’s new Chief Executive Officer in November 2016. Zimmerman is dedicated to continuing growth and innovation at Natrol to help consumers proactively manage and maintain their health.

“The portfolio of new products and packaging Natrol is debuting at Expo West is the first step in expanding our innovation efforts and I’m very proud to be a part of this new direction,” said CEO Zimmerman.

To schedule an appointment at Expo West and learn more about the products please contact Annie Russell at 949-809-6776 or annie.russell@citizenrelations.com.

About Natrol, LLC:
Natrol, LLC is one of the nation’s leading manufacturers of vitamins and supplements. Established in 1980, Natrol produces quality vitamins and supplements including herbs and botanicals, multivitamins, specialty and sports nutrition to help consumers proactively manage and maintain good health. The Natrol family of brands includes Natrol, MRI, PROLAB, Laci Le Beau, NuHair, and Shen Min. Products are available in health food retailers and other online retailers. Natrol distributes products nationally as well as internationally in over 50 countries. Visit www.Natrol.com for more information.

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