NPEW 2017

GILBERT, AZ (March 7, 2017) – Founded in 1982 by the late James A. May, Sr., Wisdom Natural Brands, makers of SweetLeaf Stevia Sweetener, will mark 35 years in business during Natural Products Expo West, March 9-11, in Anaheim, CA. In recognition of its founding, there will be an Anniversary Celebration with ‘80s-themed festivities on Saturday, March 11, from 3-5 p.m.

35^th Awesome Anniversary Celebration

Booth #3775 in Hall D

Saturday, March 11

3-5 p.m.

Attendees are invited to join SweetLeaf for music, refreshments, and a free raffle to win ‘80s memorabilia. The fabulous raffle prizes include an “E.T.” poster autographed by director Steven Spielberg, a framed and matted photo autographed by James Earl Jones, the voice of Darth Vader; a 1980 ENTEX handheld Space Invaders game in the original box; and a ReRun X Radio and Cassette to MP3 Converter. Visit booth #3775 in Hall D anytime during Expo to get a raffle ticket. Also, stop by the SweetLeaf outdoor sampling booth to get an extra ticket and taste delicious Water Drops.

“We are excited to celebrate the amazing journey we’ve had since 1982. Our goal has always been to provide delicious food and beverage choices that support good health,” said Carol May, President of Wisdom Natural Brands, the parent company of SweetLeaf. “We have made it our mission to provide consumers with a better-for-the-body alternative to sugar, and the positive response we have received, nationally and globally, is extremely fulfilling.”

Beyond the anniversary celebration, the SweetLeaf booth will offer samples from its award-winning line of stevia sweeteners. Newly certified paleo packets of SweetLeaf Stevia Sweetener and SweetLeaf Organic Stevia Sweetener will be among the family of products showcased. SweetLeaf is the only stevia brand with paleo certification and each packet is as sweet as two teaspoons of sugar with no calories, carbs, sugar, or artificial ingredients. The packets are also non-GMO, kosher, and gluten free.

Visit Booth #3775, in Hall D, to learn and taste why SweetLeaf is the only stevia brand to win 29 awards for taste and innovation.

For more information about SweetLeaf, visit SweetLeaf.com. For interviews with company leadership, please contact the names listed at the bottom of the release.

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About WISDOM NATURAL BRANDS

Gilbert, Arizona-based Wisdom Natural Brands is the parent company of two highly respected and award-winning consumer brands: SweetLeaf Stevia Sweetener and Wisdom of the Ancients herbal teas. For 35 years now, Wisdom has been the leading stevia expert and industry pioneer. SweetLeaf is the stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars, and no artificial ingredients. The only stevia brand to be named a Top Wellness Company and to consistently win dozens of global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, shaker jars for easy home use, and SweetLeaf SteviaTabs, dissolvable tablets, for on-the-go use. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35- and 70-count packet boxes and a shaker jar. SweetLeaf SugarLeaf bonds SweetLeaf Stevia and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking with 2/3 fewer calories than sugar. SweetLeaf 2-oz Liquid Stevia Sweet Drops™ add flavor, without calories, carbohydrates, or artificial ingredients, to foods and beverages. SweetLeaf Water Drops™ add delicious flavor to still or sparkling water. SweetLeaf is the stevia brand winning 29 international awards for taste and innovation.

Additionally, Wisdom of the Ancients herbal teas, from energizing Yerba Mat Royale to calming Sympacho, are available in tea bags and loose tea and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or in grocery and health food stores throughout the U.S. and Canada.

MEDIA CONTACTS:
Barbara McFadden
McFadden/Gavender
O: (520) 882-6262
M: (520) 990-6040
barbara@mcfaddengavender.com

Taylor Bentall
McFadden/Gavender
O: (520) 882-6262
M: (603) 801-9398
taylor@mcfaddengavender.com