NPEW 2017

1908 Brands (#5182) Launches Three Bears & Fruitivity Snacks; Rebrands Schultz's; Partners with MegaFood™ and Introduces 22 New Products Including a Boulder CleanNEXTY Finalist

Boulder, CO (March 6, 2017) – 1908 Brands, a family of brands,announces the launch of two new brands -Fruitivity Snacks and Three Bears -the rebrand of Schultz's, a partnership with supplement leader MegaFoods™for new Thrive Tribe Paleo Barsand introduces 22 new products all of which are available for sampling at Natural ProductsExpo West booth #5182.

1908 Brands isa Boulder, CO based family of brands who envision a world of trusted products that inspire happiness by adapting with the ever-changing needs of our planet and people. 1908 Brands is aB Corp "Best for the World" winner and donates1% of net revenue each year to environmentally focused non-profit organizationsthrough the1% for the Planet program.

“1908 Brands has spent the last yearfocusing on why we do what we do,” says Steve Savage, founder and CEO of 1908 Brands. “We developed each brand and product line to make it easierfor people to findexcellent products they can trust.”

• Boulder Clean, a 2016 EPA Safer Choice Partner of the Year, launches new Dishwasher Detergent Power Packs in a Boulder Clean 100% recyclable stand-up pouch at Natural Products Expo West. New Hope Media,announced the Boulder Clean Dishwasher Detergent Packs are a NEXTY Award finalist.

• Thrive Tribe, a1908 Brands paleo snack brand,partners with supplements leader MegaFood™ to create snack bars fortified with MegaFood daily nutrients. Unique bar flavors include MegaFood Boosters whichprovidethe benefits of whole food nutrition from organic turmeric, organic oranges and beets. Flavors includeChocolate Almond,Cranberry Cashew,Apricot Pecan and Dark Espresso.

• Three Bears will showcaseon-the-go Oat Cups enhanced with probiotics from Ganeden. Flavors includeApple Spice, Cinnamon Raisin, Cranberry Vanilla and Wild Blueberry.Three Bears products are 100% free of all major allergens, including wheat, gluten, dairy, soy, eggs, peanuts, fish and tree nuts. Through an innovative partnership, the Oat Cups are enhanced with Ganeden BC³⁰ (Bacillus coagulans GBI-30, 6086) live probiotics. The OatCups include 500 million CFUs – a level that helps support a healthy immune system.The Oat Cupswill be on display at the 1908 Brands booth (#5182) at the show.

• Fruitivity Snacksofficially launches at Natural Products Expo West on March 9th.The launch will showcasesixflavors of crunchy apple chips includingOriginal, Tart, Blueberry, Black Cherry, Mango and Grape.Fruitivity Snacks offers products with natural ingredients, no artificial preservatives and no refined sugars.

• Schultz's–Gourmet Family Recipeshas been rebranded from Schultz’sGourmet. The rebrand coincides with the long-awaited product lineextension to create a wider appeal and availability. Schultz’s willnow offer Cooking Hot Sauces and BBQ Sauces which allow theproducts to fit in a range of flavors and heat levels to appeal to a wider array of customers.

Visitthe1908 Brands booth atExpo West in Anaheim, CA at Booth #5182. The event runs March 9-11, 2017 at the Anaheim Convention Center, more information can be found athttp://www.expowest.com.

About 1908 Brands

1908 Brands, Inc. was founded in 2010 by Steve Savage, the former founder and CEO of Eco-Products. As a rapidly growing manufacturer of natural products, 1908 Brands produces, manufactures, and manages seven brands: Boulder Clean, producers of impressively powerful and natural cleaning andlaundry products;Thrive Tribe, producers of nutrient-packed, gluten-free, paleo-friendly, and tasty snacks andcookies; Fruitivity Snacks, makers of natural and gluten-free crunchy apple chips; Schultz’s,makers of gourmet cooking sauces, BBQ sauces, rubs and snacks; and Yummaridual super food endurance nugget made with and hemp & chia.1908 Brands website: http://1908brands.com

About Boulder Clean

Boulder Clean, makers of impressively powerful and plant-basedcleaning supplies. Boulder Clean is part of the 1908 Brands family. Boulder Clean has a team ofin-house chemists formulate the laundry detergents, dish detergents and surface cleaners to the highest standards – which is why Boulder Clean was named EPA Safer Choice Partner of the Year in 2016. Our products are made with biodegradable, plant-based formulas with our full ingredient lists available online.Boulder Clean promises you can have powerful cleaning performance and still protect the planet. Boulder Clean is based in Boulder, CO and can be found online at: http://www.boulderclean.com

About Fruitivity Snacks

Fruitivity Snacks is a line of crunchy apple chips that is created using fresh apples soaked in 100% fruit juice. Fruitivity Snacks provide the benefits of fresh produce with the enjoyment of creative flavor pairs – like black cherry, blueberry, mango and grape. At Fruitivity, we believe that nature made fruit so we could make it better. The company commits 1% of sales to support community fruit rescue, fruit tree planting projects, youth environmental education and composting initiatives. To learn more, please find us athttp://fruitivitysnacks.com.

About Schultz’s

At Schultz’s, we only use real food ingredients to make cooking and snacking easier, healthy and (most importantly) tastier. Our recipes and traditions have been passed down for three generations. More at http://www.schultzsgourmet.com

About Three Bears

Three Bears, an oat-based snack brand andis part of the 1908 Brands, Inc. family of brands.Three Bears products are 100% free of all major allergens, including wheat, gluten, dairy, soy, eggs, peanuts, fish and tree nuts. All Three Bears productswill be available for purchase online and at select retailers in Colorado and will available at additional retailers in the summer of 2017.

About Thrive Tribe
Thrive Tribe Snacks are part of the 1908 Brands family. Thrive Tribe focuses on nutrition first and makes seriously delicious treats for anyone on a paleo, grain-free, gluten-free or good-for-you diet. Products include nutrient-dense bites, sweet and savory coconut chips, paleo snack bars boosted with MegaFood supplements and soft and chewy grain-free cookies. Thrive Tribe creates products for the growing number of consumers with paleo diets who are looking for clean ingredients and nutrient-dense recipes. We proudly go against the grain and kick gluten and grains to the curb. Instead, we use ingredients that provide clean fuel to keep your body thriving. http://www.thrivetribe.com