NPEW 2017

Contact: Natalie Terashima

Rachel Kay Public Relations

858.922.3017

Natalie@rkpr.net

For Immediate Release

DRY Soda Co. Unveils Watermelon DRY Sparkling Bottles and Ginger DRY Sparkling Slim Cans

Craft Soda Category Leader Adds Refreshing New Flavor and Showcases New Packaging Format at Natural Products Expo West 2017

Seattle, Wash. (March 1, 2017) – DRY Soda Co., creator of lightly sweet, culinary-inspired sodas, today announced the addition of Watermelon DRY Sparkling as the newest flavor to join its growing core line. The new flavor will officially launch at Natural Products Expo West from March 9-12, 2017, where the brand will also showcase new convenient 12 oz. aluminum cans for increasingly-popular Ginger DRY Sparkling. Attendees of the show will be among the first to experience the new beverages and are invited to visit the DRY Sparkling booth #M317 to taste and learn more.

“Last summer we launched Watermelon DRY Sparkling as a seasonal offering. The goal was to celebrate this nostalgic summer fruit and perfectly capture its juicy essence in a beautiful package,” said Sharelle Klaus, founder and CEO of DRY Soda Co. “Watermelon DRY was monumentally successful – it sold through quickly and our consumers were very vocal about their affinity for this flavor. We’re thrilled to offer Watermelon DRY Sparkling year-round.”

Watermelon DRY Sparkling tastefully captures the deliciously sweet, refreshing flavor of this summer fruit. With just 50 calories in a 12-oz. serving, its flavor and aroma are true-to-nature, unlike other craft sodas that can have flat or overly sweet flavor profiles. Its juicy, smooth notes effortlessly compliment summer favorites like grilled shrimp, prosciutto and potato salad, and it also mixes beautifully into gin or champagne cocktails. Watermelon DRY Sparkling will be available beginning this spring at a suggested retail price of $6.99/4pk.

Ginger DRY Sparkling will be joining the brand’s line-up in cans after a successful run in DRY’s 2016 limited edition holiday bottles.

“We are proud to offer refreshing Ginger DRY Sparkling in a new, accessible format,” said Klaus. “We’ve found consumers are particularly drawn to Ginger DRY because it contains about 1/3 of the sugar of leading ginger beers and ginger ales, so it’s much less heavy, yet still bold and full-flavored. These sleek aluminum cans make it easy for our busy consumers to enjoy refreshing Ginger DRY Sparkling on-the-go.”

Ginger DRY Sparkling has a refreshing flavor profile that allows the soda to pair perfectly with foods like garlic prawns, sushi, or grilled chicken. Ginger DRY Sparkling also mixes nicely with vodka or whisky, with a cleaner profile and simpler ingredients than sugary store-bought ginger mixers. Ginger DRY Sparkling will be available in 12 oz. aluminum cans and 4-packs beginning in March at select Kroger and Safeway stores nationwide at a suggested retail price of $5.99/4pk.

Like all DRY Sparkling sodas, Watermelon DRY and Ginger DRY are made with four simple ingredients, including a touch of cane sugar, allowing the true flavors of the botanicals to shine through. They are also Non-GMO Project Verified, gluten-free, OU Kosher certified, caffeine-free, sodium-free, and made without any artificial flavors, colors or sweetners.

Each flavor of DRY Sparkling is great sipped on its own, paired with a meal or mixed into a cocktail. DRY Sparkling is available nationwide at Kroger, Target, Safeway, Whole Foods Market, Amazon.com and more. For more information, paring ideas and craft cocktail inspiration, please visit www.drysparkling.com.

About DRY Soda Co.

Founded in Seattle, Wash. in 2005, DRY Soda Co. is the creator of lightly sweet, culinary-inspired sodas. Made with just a touch of cane sugar, each DRY variety honors a singular botanical flavor. DRY is great on its own, paired with food or mixed into cocktails. The full line is available in ten flavor-forward, crisp, refreshing varieties: Ginger, Watermelon, Fuji Apple, Lavender, Blood Orange, Rhubarb, Vanilla Bean, Juniper, Rainier Cherry, and Cucumber. For more information, visit www.drysparkling.com.

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Press Fact Sheet

Overview:

DRY Sparkling creates beautifully refreshing, culinary-inspired sodas. Made with just fouringredients, including a touch of cane sugar, each DRY variety honors a singular botanical flavor. The perfect crisp complement for entertaining, pairing with a delicious meal, and mixing into cocktails, DRY Sparkling beverages are available in nine culinary flavors: Ginger, Fuji Apple, Lavender, Cucumber, Blood Orange, Juniper Berry, Rhubarb, Vanilla Bean, and Rainier Cherry. Unlike other sparkling beverages that have flat or overly sweet flavor profiles, DRY is crisp, well-rounded and refreshing, and delivers a flavor-forward taste experience.

History:

DRY was founded in Seattle in 2005 by Sharelle Klaus who recognized a need for a culinary

inspired soda. A mother of four, she followed her passion for the world of food and beverage to

create a line of sparkling sodas that were true to the herbs and fruits she loved using in her own

kitchen. Klaus crafted the first batches of DRY with guidance from some of the Pacific

Northwest’s leading chefs using real fresh botanicals. DRY is now one of the fastest growing

carbonated soft drink brands in the United States with distribution at many national and

regional chains as well as, restaurants, cafes, and bars across the US and Canada.

What DRY Means:

As used in wine, beer and cider vernacular, DRY means less-sweet. DRY uses sugar with a purpose, ensuring each flavor is balanced and not overly sweetened. Per 12 oz. serving, DRY contains about 1/3 the sugar and calories of traditional sodas and juices and does not use any artificial sweeteners, flavors or colors.

Products:

DRY Sparkling beverages are caffeine-free, gluten- free, OU certified kosher, and sodium-free,

with only 45-70 calories and 11-19 grams of sugar per 12 oz. serving. Each flavor is developed to

honor the true flavors of each herb and fruit, to pair perfectly with a great meal, mix into a

signature cocktail, or to sip solo.

Flavors:

Ginger – Bold, Spicy & Full

*Newly Available in 12 oz. aluminum cans*

Food Pairings – dim sum, garlic prawns, winter squash, sushi, bratwurst

Mixology – vodka, whiskey, bourbon, light rum

Non-GMO Project Verified

Fuji Apple – Full, Elegant & Crisp

Food Pairings – fried chicken, muffulettas, pork chops, grilled cheese, vanilla ice cream

Mixology – vodka, bourbon, brandy, prosecco

Non-GMO Project Verified

Lavender – Floral, Balanced & Delicate

Food Pairings – pork tenderloin, tiramisu, hazelnut gnocchi, salted caramel, cheese courses, seared halibut

Mixology – St. Germain, vodka, gin, Frangelico

Non-GMO Project Verified

Cucumber – Crisp, Fresh & Clean

Food Pairings – ceviche, ramen, smoked salmon, paella, tikka masala

Mixology – citrus vodka, gin, tequila, white rum

Non-GMO Project Verified

Blood Orange – Tangy, Bright & Fruity

Food Pairings – falafel, seared scallops, fresh oysters, olives, tacos, crme brle

Mixology – citron vodka, triple sec, tequila, rum

Non-GMO Project Verified

Juniper – Piney, Herbal & Refined

Food Pairings – filet mignon, cioppino, Portobello mushrooms, pho, roasted vegetables

Mixology – gin, light rum, peach liqueur, citron vodka

Non-GMO Project Verified

Rhubarb – Tart, Lush & Bold

Food Pairings – barbecued ribs, bacon, soft pretzels, macaroni and cheese, hanger steak

Mixology – currant vodka, whiskey, dark rum, brandy

Non-GMO Project Verified

Vanilla Bean – Smooth, Earthy & Aromatic

Food Pairings – roasted chicken, summer salad, fish & chips, shortbread, pickled vegetables

Mixology – spiced rum, vanilla vodka, coffee liqueur, Cognac

Non-GMO Project Verified

Rainer Cherry – Luscious, Ripe & Smooth

Food Pairings – Beef Bourguignon, pork sliders, dark chocolate ganache, Korean barbecue, poutine

Mixology – brandy, rye whiskey, vodka, light rum, amaretto liqueur

Sizes + SRP:

$1.49 per 12 oz. can / $1.99 per 12 oz. bottle

$5.99 per 4-pack of cans / $6.99 per 4-pack of bottles

Where to Buy:

DRY products are available in specialty, natural and traditional grocers nationwide, including Target, Kroger, Safeway, Whole Foods Market and online at Amazon.com.

HQ Address: DRY Soda Co.

Smith Tower

506 2nd Ave., 12th Floor

Seattle, WA 98104

206.652.2345

On The Web:

Website: http://www.drysparkling.com/

Facebook: www.facebook.com/DRYSoda

Twitter: @DRY_Sparkling

Snapchat: @dry_sparkling

Pinterest: www.pinterest.com/drysparkling/

Instagram: http://www.instagram.com/dry_sparkling

LinkedIn: https://www.linkedin.com/company/dry-soda

Media Contact:

Natalie Terashima

Rachel Kay Public Relations

Email: natalie@rkpr.net

Phone: 858-922-3017

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