NPEW 2017

PAMELA’S PRODUCTS UNVEILS NEW GLUTEN-FREE, CAFFEINE-INFUSED AMBITION BARS™ AND FIRST PASTA OFFERINGS AT EXPO WEST

– New Products Take the Category Leader into Expanded Shelves in Grocery;

Growing Snack Line Feeds Hunger for On-the-Go Gluten-Free Options –

UKIAH, Calif. – March 9, 2017 – Pamela’s Products has a big year ahead with multiple products set to roll out in 2017, growing the gluten-free leader’s offerings beyond the baking mixes and cookies it’s best recognized for. Today, after months of recipe testing by Pamela herself, the company unveiled Ambition Bars™, a USDA-certified organic and grain-free line of innovative snack bars infused with cold brew coffee and black or green tea. The company also announced the launch of an extensive line of gluten-free certified-organic dry pastas and a line of assorted pasta meals. Both lines are an exciting first offering in this category for the industry pioneer. Samples of Mac N’ Cheese, the full line of Ambition Bars and more may be sampled at booth #3066 throughout the show, with additional snack samples available just outside the convention center for on-the-go Expo attendees.

“As we round the corner towards 30 years in business, we continue to see opportunities to grow into new categories while maintaining our focus on great-tasting gluten-free foods made with clean ingredients,” states Pamela Giusto-Sorrells, founder of Pamela’s Products. “Pasta is a personal passion of mine – there are other gluten-free pastas on the market, but we’re confident ours has exceptional taste and texture with the added bonus of plant-based protein. On the snacking side, we’re especially proud of our new grain-free Ambition Bar line, which packs intense flavor and caffeine into a snack that caters to a variety of specialty diets.”

Ambition Bars First of Several Planned Snack Product Launches in 2017

Perfect for quick breakfasts and afternoon pick-me-ups, Pamela’s new certified-organic, grain-free Ambition Bars are infused with on-trend cold brew coffee and black or green tea, giving consumers an energy-boosting 70 mg of caffeine per bar – similar to a cup of coffee – in a convenient, single-serve package. The gluten-free, vegan bars come in five rich, unique flavors: Cold Brew Chocolate™, Salted Caramel Latte, Espresso Myself™, Masala Chai and Matcha Happiness™. Available nationwide starting this month, Ambition Bars have a suggested retail price of $1.99 per 1.4 oz. bar.

Four New Gluten-Free Pastas and Four Cheesy Pasta Meals Added to Product Lineup

Made with just three ingredients sourced from trusted farmers growing Non-GMO Verified crops, Pamela’s new USDA-certified organic dry pastas, made with white rice flour and sprouted brown rice flour, offer plant-based protein derived from peas, bringing consumers 8 grams of protein per two-ounce serving. Available starting early this summer, the pastas will be offered in four varieties – Penne, Rotini, Elbows and Spaghetti – each with a suggested retail price of $4.49 per 8 oz. box.

For busy weeknight meals and easy weekend lunches, Pamela’s will offer Pasta Meals featuring the new organic pasta paired with flavorful sauce packets made with real cheese. Mac N’ Cheese, Creamy Alfredo, Spicy Bold Mac N’ Cheese and Portobello Mushroom each boast rich, deep flavors fit for kids and adults alike. The meals, which provide a satisfying 13 grams of protein per 2 oz. serving as prepared, will be available nationwide starting early this summer with a suggested retail price of $4.79 per 5 oz. box.

Several Additional Snack Launches Planned

Pamela’s continues to raise the bar on gluten-free snacking by using high-quality ingredients while prioritizing convenience and flavor.

• Organic Oat Up Bars in convenient 4-packs – A bowl of oatmeal in a bar, these recent introductions are made with gluten-free certified oats and whole grains and come in five delicious flavors, including Intense Ginger Spice and Cranberry Orange, and will soon be available in 4-pack boxes in addition to the 12-pack caddy.
• The Big Fig – A bigger, bar-sized offering of the brand’s popular Figgies & Jammies, these tender fig bar cookies are ideal for school lunches, outdoor activities and more.
• The Nutty Cookie – These organic, grain-free and gluten-free mini cookies are made with wholesome coconut, walnut and almond flours and will be available in flavors like Macaroon and Chocolate Chip.

About Pamela’s Products

A third-generation baker who is committed to making delicious foods for gluten-free consumers and more, Pamela’s Products founder Pamela Giusto-Sorrells has been making gluten-free foods since 1988. To this day, she personally develops each of the products that bear her name, often basing them on consumers’ desires and needs. Giusto-Sorrells has created some of the best-selling gluten-free products on the market including her top-selling baking mixes, cookies, snack bars, and graham crackers. Pamela’s Products can be found in natural food and grocery stores throughout the U.S. and Canada, as well as online. For additional information about Pamela’s Products, including recipes, baking and allergy information, visit PamelasProducts.com or find them on Facebook, Instagram and Twitter.

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