NPEW 2017

New York, NY, March 8, 2017 – Crave Crush LLC, a company dedicated to helping individuals lead healthier lives by eating less sugar, today announced the launch of Crave Crush, a mint lozenge that helps stop sugar cravings within seconds. Crave Crush was developed using a patented technology created by Crave Crush LLC in partnership with Dr. Grant Dubois, former Director of Ingredient and Product Sciences at the Coca Cola Company and one of the world’s leading experts on sweet taste.

Crave Crush is made with gymnema, a natural leaf extract from the gymnema sylvestre plant and staple in eastern medicine for over a thousand years. Gymnema binds to sweet taste receptors, preventing activation of these receptors by sugar molecules, and in turn, suppressing sweet taste.

“Crave Crush is completely novel. It reduces desire for high-sugar foods based on a mechanism of action not previously known in the scientific literature,” said Dr. Eric Stice, a researcher at the Oregon Research Institute and expert on obesity and eating disorders, who has conducted a number studies on Crave Crush expected to be published later this year.

Importantly, Crave Crush is 100% natural, making it a must have product for professional athletes striving to attain peak performance, hardcore fitness enthusiasts, strict followers of reduced-sugar diets, such as Zone and Paleo, and people who simply want to curb their sweet tooth and reap the health benefits of a low sugar diet.

Crave Crush is now available on www.CraveCrush.com as well as in premium pharmacies throughout New York City.

Media Contact: press@cravecrush.com