NPEW 2017

FOR IMMEDIATE RELEASE MEDIA CONTACT

Simon Cheng

scheng@piquetea.com

650-761-2448

Pique, makers of Pure Instant Tea, Debuts New Iced Tea Collection

Just in Time for Summer, Pique Revolutionizes Your Typical Iced Tea with a Pure and Simple

Format launching at Natural Products Expo West

SAN FRANCISCO (March 8, 2017) – Pique, makers of Pure Instant Tea expands award winning

lineup with the launch of new Iced Tea Collection taking center stage at this year’s Natural

Products Expo West Show, March 10-12 in Anaheim, CA.

Pique delivers the beneficial antioxidants and fresh flavor of loose leaf tea, without the hassle

of brewing or the sugar and additives in bottled tea. Now launching in three invigorating

summertime blends – Passion Fruit Green Tea, Peach Ginger Black Tea, and Pomegranate White

Tea. Pique keeps you hydrated and healthy on-the-go, all Summer long. Simply add water and

enjoy the benefits of pure tea.

“We believe exceptional tea should be simple to enjoy and easy to benefit from. Our summer

collection offers exciting new flavors in the same pure instant format that tea lovers love,” says

Simon Cheng, founder and CEO of Pique Tea. “As with our core line, our iced tea collection is

made from organic loose leaf tea, free from sugar, preservatives and artificial flavoring, and

dissolves instantly in cold water. It’s easier than brewing and better-for-you than bottled tea.”

In only five months, Pique has pioneered a new beverage category of pure instant teas and

grown distribution from 25 Whole Foods Market stores in the San Francisco Bay Area to 600

natural specialty stores nationwide. Pique is also distributed in the Facebook, Snapchat, Airbnb,

and Twitter campuses and hundreds of other food service locations.

Pique Tea’s organic iced tea collection will ship in April, 2017. Pique’s organic core line is now

available in five popular varieties – Jasmine, Mint Sencha, Sencha, English Breakfast, Earl Grey –

and a Variety Pack. ($6.99-$7.99 for 14 servings)

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About Pique

Pique is the pioneer in Pure Instant Tea – healthier, better tasting hydration on-the-go. Tea

Crystals are simple to enjoy and easy to benefit from and free of sugar, preservatives, artificial

flavoring and plastic bottles. Pique’s mission is to make the world’s healthiest and most mindful

beverage as easy to consume as water.

Pique is USDA Organic Certified and made from loose leaf teas sourced direct from farm and

blended by our own tea master. Using a patented Cold Crystallization process, Pique extracts

the beneficial antioxidants and fresh flavor of loose leaf tea at their maximum potency and

freshness.

Pique can be found at Whole Foods Market, Wegmans, Thrive Market, Amazon and other fine

stores nationwide and at www.piquetea.com. Pique was founded by Simon Cheng, a tea-loving

entrepreneur with a deep understanding of ancient integrated health practices from the Far

East.

For more information, find Pique Tea on:

Website / Facebook

Instagram/ Twitter