Prana Chai Makes Natural Industry Debut at Natural Products Expo West 2017
Related exhibitorPrana Chai North America
Prana Chai Makes Natural Industry Debut at Natural Products Expo West 2017
Award-winning traditional chai blend now available for US distribution.
Anaheim, CA (March 2017) –The award-winningPranaChai will be making its debut to the United States natural products industry at Natural Products Expo West March 9-12, 2017. Come taste a true chai latte and unique cold-brew chai, like you've never before experienced at Booth #M503.
In a 2013 study conducted by the Boston Consulting Group, customers identified authenticity as one of the top qualities that would attract them to a brand.[1] Prana Chai takes authenticity to the next level by making sure that each cup of their proprietary blend emulates the experience of stopping by a Chai Wallah for a steaming cuppa from along the bustling roads of India. Prana Chai’s packaged tea is perfectly suited to bring this traditional experience into all types of environments, from intimate gatherings in the home to high volume cafes & coffee shops. Each batch ofPranaChai is made to order using the milk of one's choice.
Watch how to make Prana Chai at home
Inspired by founders Vincent Conti and Mario Minichilli ‘s travels through Asia, PranaChai was first introduced into the Australian market and has now launched as the only wet chai available for distribution in the US. Prana Chai is available in a traditional Masala Blend (made with honey) and a new Agave Blend (with agave). Each blend is available in a 250g (Bag: 3.15” x 9.75” x 1.75” gusset, Case: 36 bags - 17” x 15” x 10”) and a 1kg (Bag: 5” x 12.75” x 3” gusset, Case: 12 bags - 17” x 15” x 10”) size.
PranaChai's masala chai blend is hand crafted using a premium blend of fresh, whole spices sourcedfrom many parts of the world includingIndia, Sri Lanka and Guatemala. The spices are blended with 100% Black Ceylon tea and just enough organic honey to bring out the rich flavors and begin the infusion process. There are noadditives, artificial sweeteners, preservatives or added sugar.These unique blends have won Prana Chai several awards including: 1st place best new product for the Masala Chai Blend at Coffee Fest 2015, 3rd place best new product for the Agave Chai Blend at Coffee Fest 2016 and 1st Caffeine Crawl Portland 2016 Cold-Brew Competition. PranaChai is the perfect blend of presentation, flavor, aroma and freshness.
About Prana Chai
Prana Chai is the original, award-winning fresh masala chai, handcrafted using the highest quality ingredients. Inspired by founders Vincent Conti and Mario Minichilli’s travels throughout Asia, Prana Chai creates unique, authentic blends featuring whole spices that lightly toasted, blended with black Ceylon tea and fresh ginger and finished with a light coat of honey or agave.
Prana Chai is available at premium coffee and tea stores in North America and online at us.pranachai.com. For more information about Prana Chai please visit https://us.pranachai.com/ or on Instagram instagram.com/pranachai. For inquiries about accessories, in-store displays, sampling programs, international shipping rates and pallet pricing please contact us@pranachai.com. For media inquiries and requests for product samples and hi-res images, please contact Jacqui Somen at jsomen@christieand.co or (805)969-3744.
[1] Schumpeter. "It's the Real Thing: "Authenticity" Is Being Peddled as a Cure for Drooping Brands." Economist (US) 14 Nov. 2015: n. pag. Web.