NPEW 2017

Architecturally Inspired Super Premium Desserts Brand Will Present a

“First Taste” at Natural Products Expo West

ANAHEIM, Calif. (March 10-12, 2017) – Coolhaus, an architecturally-inspired, super premium, artisanal ice cream and desserts brand, will again push the boundaries of traditional treats by showcasing inventive ice cream pint and hand-dipped sandwich (sammies) flavors at the upcoming Natural Products Expo West. At booth 5657, the millennial-owned company will offer attendees the chance to try their new creations which are free from GMO’s, made with hormone-free dairy, locally sourced ingredients and contain no artificial ingredients.

Attendees will have the opportunity to taste the below nine pint and sammie offerings including:

• Pints:
  • Milkshake and Fries (AKA Fast Food): Salted Tahitian vanilla ice cream, all-natural shoestring French Fries, and milk chocolate malt ball
  • Farmer's Market Strawberry Cheesecake: Mascarpone and cream cheese ice cream, strawberry swirl, and graham cheesecake bites
  • Midnight Munchies: Chocolate peanut butter ice cream, peanut butter cups, and toffee pieces
  • Street Cart Churro Dough: Brown butter ice cream, cinnamon sugar churro dough chunks, chocolate chips
  • Buttered French Toast: Buttered brown sugar ice cream, praline pecans, cakey toast pieces, maple swirl (our take on Butter Pecan)

• Dipped Sammies
  • The Classic: Oatmeal chocolate chip cookies, Tahitian vanilla bean ice cream, dipped in dark chocolate
  • The Banana Stand: Snickerdoodle & double chocolate cookies, banana brown sugar ice cream, dipped in crunchy peanut butter
  • The Grasshopper: Double chocolate cookies, dark chocolate ice cream, dipped in dark chocolate mint & crushed Oreos
  • The S'mores: S'mores cookie & double chocolate cookie, milk chocolate ice cream, dipped in marshmallow

“We’re always experimenting and looking to create adventurous flavor profiles consumers can’t find anywhere else, so we had a lot of fun creating unique, sweet-meets-savory mashups of people’s favorite foods and turning them into frozen treats,” said Coolhaus CEO and Founder Natasha Case. “We believe our new products are some of our most imaginative flavors yet and are looking forward to seeing the response from those in attendance of the Expo West show.”

The new flavors join best-selling Coolhaus favorites including Dirty Mint Chip, Chocolate Molten Cake, Balsamic Fig & Mascarpone, Mies Vanilla Rohe (Chocolate Chip Cookie with Tahitian Vanilla Bean Ice Cream), Frank Berry (Snickerdoodle Cookie with Strawberry Ice Cream), and more.

The new flavors will hit store shelves later this year with the pints retailing for $5.99-$6.99 and the hand-dipped sammies for $5.49-$5.99. Natural Products Expo West will take place March 10-12, 2017, at the Anaheim Convention Center, located at 800 West Katella Avenue, Anaheim, CA 92802. Coolhaus invites attendees to sample its products at Booth 5657.

For more information on Coolhaus, please visit https://cool.haus/.

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About Coolhaus:

Coolhaus, a gourmet, all-natural, premium and inventive ice cream company built on the idea of farchitecture (food + architecture), offers frozen treats that are sustainably and locally sourced ingredients. Natasha Case and Freya Estreller founded Coolhaus in an old, beat up postal van they bought off Craigslist at the 2009 Coachella Valley Music Festival. During the Festival, Coolhaus went viral and acquired a small cult following, which Case and Estreller could not ignore. Since launching, Coolhaus has grown into a national fleet of 9 trucks and carts, two brick and mortars, and having its products now available in over 4,500 retailers nationwide. Known for its innovative sweet-meets-savory flavors and elevated classics, Coolhaus has drawn accolades from The New York Times, Every Day with Rachael Ray, Time, and Good Morning America, to name a few. To learn more about Coolhaus, please visithttps://cool.haus/ find us on Facebook and follow us on Twitter and Instagram.