Perfect Bar to Debut Two New Dark Chocolate Flavors at Natural Products Expo West
Related exhibitorPerfect Bar
Perfect Bar to Debut Two New Dark Chocolate Flavors at Natural Products Expo West
The Original Refrigerated, Whole Food Nutrition Bar Company Announces Launch of Dark Chocolate Almond and Dark Chocolate Chip Peanut Butter with Sea Salt at Booth #5192
SAN DIEGO (February 21, 2017) – Perfect Bar, LLC, pioneer in the concept of fresh nutrition bars, will be sampling its two new flavors, Dark Chocolate Almond and Dark Chocolate Peanut Butter with Sea Salt, at booth #5192 at this year’s Natural Products Expo West, March 9-12th at the Anaheim Convention Center in Anaheim, CA. The newest bar flavors are a healthy and indulgent combination of the same nutrient-dense, organic and whole-food ingredients Perfect Bar is known for, and marks the company’s first inclusion of chocolate into the line.
Co-founders and brother-sister duo Leigh and Bill Keith will be available at the booth throughout the weekend for interviews with media.
“After months of keeping our innovation under wraps, we are excited to finally announce the launch of our new chocolate flavors,” said Perfect Bar CEO Bill Keith. “These new flavor recipes have been tested and perfected, using the highest standard of ingredients while adding Organic Fair Trade Certified™ Dark Chocolate and Organic Cacao Powder to our original Almond Butter and Organic Fair Trade Certified™ Dark Chocolate and Sea Salt to our original Peanut Butter, for a taste that is pure indulgence. “We couldn’t be more thrilled to showcase these flavors with our customers and fans at Natural Products Expo West.”
The two new bar flavors went through an extensive research and development process, testing numerous types of sugar alternatives such as monk fruit, honey and coconut sugar before landing on Organic Fair Trade Dark Chocolate. Prospective recipe flavors were tested by influencers, registered dieticians and nutritionists, whose feedback was thoroughly considered and incorporated into the final flavor combinations.
In addition to the two new dark chocolate flavors, Perfect Bar will be sampling additional bars from its lineup, including Blueberry Cashew, Maple Almond, Coconut Peanut Butter, Peanut Butter, Carob Chip, Fruit & Nut, Cranberry Crunch, Almond Butter, Vegan Almond Coconut, and Almond Acai.
Each of the gluten-free, non-GMO and organic Perfect Bar flavors boasts up to 17 grams of whole food protein and contains more than 20 superfoods. The San Diego-based company continues to turn the more than $8 billion snack bar industry upside down by luring customers away from the non-perishable nutrition bar aisle and into the fresh food section with nutrient-dense, superfood ingredients and innovative flavor combinations.
The indulgent new flavors will be available beginning April 1st in Whole Foods Market nationwide. All 12 Perfect Bar SKUs will be available online at shop.perfectbar.com and in all Whole Foods Markets with a suggested retail price of $2.99 per bar, and $24 per box.
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About Perfect Bar
Perfect Bar offers the first line of refrigerated, high-protein nutrition bars with peanut butter-, almond butter- and cashew butter-based options. The late Dr. Bud Keith (a.k.a. Dad), a renowned nutritionist and fitness industry pioneer, constantly tinkered with healthy snack recipes to feed his king-sized family. One day, after grinding up dried organic fruits and vegetables, and mixing them with freshly ground peanut butter and honey, he took one bite and declared, “It’s perfect!” And the Perfect Bar recipe was born.
Inspired by his original recipe, the eldest of the Keith siblings, founded Perfect Bar in 2005. Today CEO Bill and COO Leigh lead head up the family business, as the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids to produce the freshest, whole-food nutrition bars on the market. As of April 2017, Perfect Bar will offer 10 flavor varieties that are gluten-free, non-GMO, kosher, and Oregon Tilth Certified Organic.
Perfect Bar is sold nationwide at retail locations, including Whole Foods Market, Target, Kroger, Costco, Safeway, Sprouts Farmers Market, Publix and many more. To learn more, visit www.PerfectBar.com.
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