NPEW 2017

Giovanni to re-launch D:tox System Facial Care at Natural Products Expo West 2017

Anaheim, California (February 28, 2017) – Giovanni, the natural-product industry leader, will be re-launching their D:tox System Facial Care. As the first to the natural market place, 7+ years ago with activate charcoal in their facial system, Giovanni’s new look for the D:tox System Facial Care is ready to re-launch at the Natural Products Expo West at the Anaheim Convention Center March 10-12.

D:tox System Facial Care from Giovanni:Smooth, Silky, Youthful & Luminous- The D:Tox System is hypoallergenic, Dermatologist tested, clinically tested and ideal for all skin types.

Out with the bad: Extract impurities while rejuvenating skin with Purifying Facial Cleanser filled with volcanic ash & activated charcoal. Follow-up by helping completely dislodge pollutants with Purifying Facial Scrub. The Purifying Facial Cleanser & Scrub remove makeup & its traces without over drying skin. Both products contain hand-harvested acai & goji berry power to help improve your complexion!

In with the good: Help restore skin’s elasticity & youthful glow with Replenishing Facial Moisturizer containing green tea, fig, acai & goji berry that make skin feel soft, alive & restored.

A special treat: Purifying Facial Mask contains a higher percentage of activated charcoal & volcanic ash to extract the deepest of impurities by pulling them to the surface to truly detoxify skin. Use twice a week.

“My goal has been to innovate in a way that brings a sophistication to the natural marketplace,” says James Guidotti,President and CEO of Giovanni. “Not onlywere we the first to offer the natural marketplace a facial care line that included activated charcoal and volcanic ash, but also had our products dermatologist and clinically tested. We researched ingredients from around the world when developing our D:tox line and I was particularly inspired when I came across activated charcoal 7+ years ago. My father was using volcanic ash decades before it became popular in our Eco chic line for its unique anti-bacterial qualities so we knew this would be a powerful combination.”

About Giovanni:

Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. Founded by Arthur Guidotti, who had a vision and a love for all things hair, and later to be succeeded by Guidotti’s son, James. James was the one to inject style into natural products. His vision was to create his own fashion-forward company to meet the needs of the natural consumer.

All Giovanni products are sulfate-free, Paraben-free, cruelty-free and Leaping Bunny certified. They’re also 100% vegetarian and made in the USA.

For more information, please visit www.giovannicosmetics.com.

Giovanni launches new 2chic Frizz Be Gone Collection at Natural Products Expo West 2017

Anaheim, California (February 28, 2017) – Giovanni, the natural-product industry leader for hair care, will be launching their newest collection, 2chic Frizz Be Gone, at the Natural Products Expo West at the Anaheim Convention Center March 10-12.

2chic Frizz Be Gone Collection:

Extreme taming power to smooth out of control hair. Banish Frizz once and for all with Giovanni’s Dual Smoothing Complex that tames unmanageable and out of control hair. Cleanse, condition and style each tress with this powerful mix of Shea Butter and exotic oils. Sweet Almond, Macadamia, Argan, Baobab, Moringa, Jojoba and Coconut Oils wrap every strand in ultimate hydration while conquering even the most rebellious frizz. Define all styles with a professional finish with Giovanni’s new styling products that leave tresses polished, shiny, smooth and controlled without weighing down hair. Express and unveil gorgeous locks, Frizz silenced, smoothness awakened.

“Frizz is the universal problem when trying to achieve that unique one-of-a-kind look,” says James Guidotti, President and CEO of Giovanni. “Our aim is to empower consumers to unlock their inner style, so we spent hours upon hours researching the most powerful ingredients to create our dual smoothing complex. This collection is designed to arm you with the tools to turn heads and make your own personal statement.”

2chic Frizz Be Gone Collection features the amazing Dual Smoothing complex with Shea Butter + Sweet Almond Oil. Shea Butter is a natural conditioner with extreme moisturizing properties that lock in hydration. It revitalizes dry and brittle hair with its saturating power, while softening each tress to improve hair texture. Sweet Almond Oil contains amazing elements that enhance and infuse shine into each strand. The oil properties smooth uncontrollable frizz leaving hair polished and beautiful, and helps to strengthen tresses to rebuild elasticity and prevent future breakage.

About Giovanni:

Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. Founded by Arthur Guidotti, who had a vision and a love for all things hair, and later to be succeeded by Guidotti’s son, James. James was the one to inject style into natural products. His vision was to create his own fashion-forward company to meet the needs of the natural consumer.

All Giovanni products are sulfate-free, Paraben-free, cruelty-free and Leaping Bunny certified. They’re also 100% vegetarian and made in the USA.

For more information, please visit www.giovannicosmetics.com