NPEW 2017

Stay Away - the First Guaranteed Effective All-Natural

Pest and Botanical Rodent Repellent

With Stay Away in your home, pests and rodents will literally stay away!

No harm to them, yourself, your loved ones, your pets or the environment

Bismarck, ND – EarthKind, a manufacturer of revolutionary all-natural pest prevention products and rodent repellents, announces the launch of its latest line of products, Stay Away. In a patented pouch design, which delivers long-lasting slow release of proven oils, each variety of Stay Away – Rodent, Spiders, Moths, Ants, Beetles – quickly and naturally repels pests from treated areas. Simply place the Stay Away pouch in any indoor or enclosed area to ensure pests literally stay away from your home, while at the same time protecting yourself, your loved ones, pets and the environment, because like all EarthKind products, Stay Away contains absolutely no poisons or toxic materials.

Stay Away Rodent

Made with Balsam Fir Oil, Stay Away Rodent repels rats and mice with odor that is offensive to rodents, but pleasant to humans. For thousands of years, balsam fir trees have built up a resistance to rodents eating their bark, making it an extremely effective, and safe ingredient. It can be used to repel rodents from treated areas for up to 30 days. Use indoors in mouse-prone areas such as attics, pantries, basements and garages, and in enclosed spaces, such as vehicles.

Stay Away Spiders

Made with Citronella, Lemongrass and Rosemary, Stay Away Spiders disrupts a spider’s sophisticated senses, keeping them out of treated areas with a scent pleasant to people, but offensive to spiders. Use one pouch anywhere webs or spiders are noticed, such as basements, closets and attics, increasing the number of pouches until desired results are obtained. Replace when scent has diminished, typically within 30-60 days.

Stay Away Moths

Made with Geraniol, Geranium and Cedar, Stay Away Moths should be placed in the quiet, undisturbed areas that moths tend to lay their eggs, where they emit a scent pleasant to people, but offensive to moths. Use one pouch anywhere clothes or linens are stored, such as drawers, chests and closets, increasing the number of pouches until desired results are obtained. Replace when scent has diminished, typically within 30-60 days.

Stay Away Ants

Made with Lemongrass, Peppermint and Thyme, Stay Away Ants pouches should be placed where food particles are present, keeping ants away by emitting a scent pleasant to people, but offensive to super-sensitive ants. Use one pouch anywhere ants go to find food, such as pantries and cupboards, increasing the number of pouches until desired results are obtained. Replace when scent has diminished, typically within 30-60 days.

Stay Away Beetles

Made with Rosemary oil, Stay Away Beetle should be placed anywhere Asian beetles, boxelder bugs, or stink bugs make their way indoors. Beetles and bugs seek out warm entrances to a home to gain harbor from inclement weather conditions, or to overwinter. Stay Away Beetles scent will repel them back outdoors when placed at entry points. Use one pouch per entryway, window sill, small porch or sunroom. Increase the number of pouches as needed until desired results are obtained and replace when the scent has diminished, typically within 30-60 days.

Pouch Pod™

The Pouch Pod™ is a bio-based pouch holder made of family-farm grown flax and other plant fibers. Place any Stay Away pouch in the Pod to prevent and repel pests. It preserves the essential oil for up to 3x longer, prevents curious children and pets from tampering with the pouch, and protects finished wooden surfaces and clothing that may be affected by essential oils

“Customers wanting to get rid of pests in their homes are seeking safe and effective alternatives to poisons, which have long been the only viable options available on store shelves,” said EarthKind Founder and CEO Kari Warberg Block. “At EarthKind, we are pleased to be able to say that we have created a product that meets that need. As the daughter of an entomologist, and a mother myself, it was important to me to create a better way to keep pests away from the spaces where we live, work and play, without harming them or my family.”

EarthKind, product manufacturing has a 2% carbon footprint certified by the USDA Bio-Preferred Program, which measures cradle-to-grave inputs and outputs, from farm to customer trash. It’s also independently reviewed and certified by Federal and State EPA to ensure it meets safety and efficacy standards. In fact, EarthKind is the first and only company to have its products meet EPA standards for safety and effectiveness in the home.

Stay Away products and the Pouch Pod are available at select Lowe’s, ACE and Whole Food stores, and online at Target.com and earthkind.com/shop. Stay Away is 100% guaranteed effective, or EarthKind will refund customers’ money.

Media interested in setting up an interview with Kari Warberg Block to learn more about EarthKind and its new Stay Away line of all-natural indoor pest control products,
please contact Danielle Schufreider at danielle@adinnyc.com or 212.693.2150 x309.

About EarthKind

Founded by leading pest prevention expert Kari Warberg Block, EarthKind is a pioneer in natural prevention for households everywhere. Its line of all-natural pest prevention products and rodent repellents provide effective, safe and natural ways to get rid of pests and bring inviting smells into your home. All EarthKind products are made exclusively of botanical fibers and oils sourced from American farms and designed by inventive artists, scientists and engineers who care about the earth. EarthKind products are made in the USA and the company provides handicapped individuals with meaningful employment. Kari was named to the EY Entrepreneurial Winning Woman Class of 2012, 2013 ND SBA Small Business Person of the Year and National Second Runner Up. Her latest product, Stay Away was the winner of the 2015 NEXTY People’s Choice Award for Best New Product of the Year. Learn more at EarthKind.com or find us on facebook.com/earthkindinc and youtube.com/user/earthkind2010.

KARI WARBERG BLOCK – Founder & CEO, EarthKind, Inc

As the Founder & CEO of EarthKind, Inc., Kari Warberg Block was the first to develop, manufacture, and commercialize non-toxic rodent and insect repellents for home use.

The daughter of an entomologist and wife of a farmer, Kari Warberg Block had an a-ha moment years ago when she realized there was a need in the pest control industry that did not force consumers to make a choice between safe or effective.

A true mother of invention, Kari’s first product, Fresh Cab -- the first botanical rodent repellent to be safe enough for household use, yet effective enough to meet Federal EPA standards for professional use—was created at her kitchen table. As a mother of two, living on a North Dakota farm, she was determined to keep the farm and its equipment free of mice (and the expensive damage caused) and to protect her children and their precious pets from dangerous toxins. Until Earth-Kind entered the marketplace, 98% of pest control solutions sold were kill methods & poisons.

EarthKind lauched its Stay Away brand for home use– for Rodents, Ants, Spiders, Beetles and Moths – in a pouch that holds natural oils that quickly repel – not kill – critters and rodents so they stay out of your home. And, since the products have no known risks associated, they are people, children, pet and earth friendly! This s a huge draw for consumers, especially mothers. Today, Kari has sold over 50 million EarthKind products through local and national retailers, including ACE, Lowe’s and Target.

Kari’s success has been hard earned. Since launching EarthKind, she has attended every industry event and trade show that she can, and has become involved in government and entrepreneurial networks at all levels.

She was selected as an Ernst & Young “Entrepreneurial Winning Women™,” which is a national program that identifies a select group of high-potential women entrepreneurs whose business shows real potential to scale, and helps them do it. These opportunities have allowed Kari to not only get the word out about EarthKind, but also interact with and learn from other successful market disrupting entrepreneurs.

As EarthKind continues to grow, Kari has set her sights on empowering other entrepreneurs

to follow their dreams and to encourage corporate America to become more socially responsible.

A highly regarded and engaging public speaker, Kari was chosen as one of the top three Small Business People of the Year by the U.S. Small Business Administration in 2013. That year, she was also awarded the SBA’s highest honor in her home state of North Dakota -- Small Business Person of the Year. She is currently a member of the National Women’s Business Council, which advises the President, the U.S. Small Business Administration, and the United States Congress. EarthKind is Women Business Enterprise Certified by the Women’s Business Enterprise National Council. An influencer and champion for female entrepreneurs globally her business case study “Building a Business from Nature” was chosen as the #1 entrepreneurial case study of the year by TheCaseCentre.org and is used globally by top universities teaching entrepreneurship.