NPEW 2017

Anaheim, Calif. (March 10, 2017) – Numi Organic Tea, a leading organic tea brand, announced today a new product line of Holistic Herbal Teasans during the Natural Products Expo West at the Anaheim Convention Center in California, Booth #2913. Developed to inspire unity of mind, body and spirit, these delicious herbal tea tonics are focused on elevating mood and emotion as a key component of wellness. Each of the six Holistic flavor varieties—Balance, Embrace, Vision, Presence, Purpose, and Gratitude—features a unique blend of new and emerging functional herbs from around the world, such as guayusa, tulsi, bamboo leaf, ashwagandha, moringa, maca, blackberry leaf, and more. Like all Numi teas, the Holistic Teasans are blended with real fruits, flowers and spices.

“According to the National Institute of Health, one-third of American adults use natural therapies to manage their health. We believe deeply in the power of nature to heal and inspire us from the inside out,” says Ahmed Rahim, CEO and Co-Founder of Numi Organic Tea. “We researched and sourced a wide variety of new and emerging functional herbs that promote different aspects of well-being. Since authentic flavor is always of the utmost importance when it comes to our teas, it was important to create blends that also tasted delicious.”

Numi Holistic Herbal Teasans are organic, non-GMO, Kosher and Halal Certified, and made with 100% real ingredients—never any sweeteners, flavorings or perfumes. The Holistic Teasans line includes:

• Balance: Harmony and clarity can be found in this restorative blend of earthy moringa, bright lemon myrtle, sweet chamomile and blackberry leaf.

• Embrace: A heart-opening blend of tangy hibiscus, soothing and sensual aromatic rose and lavender, and warming cinnamon and cloves.

• Vision: Stimulating guayusa and a citrusy ginger kick yield a mindful alertness. Clarity and creativity come with woodsy rosemary and a hint of spearmint.

• Presence: Still your mind and bring forth awareness with mellow bamboo leaves and cooling spearmint. Earthy blueberry leaf and a hint of lemon centers.

• Purpose: An energizing blend of earthy mate, rich cocoa, vital maca, and piquant spices to wake you up, pick you up, and bring purpose to your day.

• Gratitude: Earthy and calming tulsi, sweet and invigorating licorice, and protective and powerful ashwagandha promote overall well-being.

Numi Holistic Herbal Teasans retail for $7.99 for a box of 16 tea bags, and will be available nationally at Whole Foods Market in April, extending to natural and conventional retailers later in the year. Numi Organic Tea will be sampling this new line at Natural Products Expo West at the Anaheim Convention Center in California, Booth #2913, March 10-12, 2017.

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NUMI ORGANIC TEA

Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and herbal teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO biodegradable bags and are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Instagram.com/NumiOrganicTea, Facebook.com/NumiTea, Pinterest.com/NumiTea and Twitter.com/NumiTea.