NPEW 2017

Sejoyia Foods Continues to Pioneer Superfood Snacking by Making

Wholesome Delicious Snacking More Accessible

Former Wonderfully Raw Gourmet Delights Introduces New Name and New Products

Louisville, CO.– November 2016 – When Wonderfully Raw Gourmet Delights made its debut in 2011, its aim was to bring the joy into eating wholesome food by making it taste better than conventional options. Founder Sequoia Cheney was inspired by her own health journey and healing power of food to create simple, nutrient-rich snacks using simple organic superfood ingredients. The company’s new name reflects Sequoia’s mission to make food that brings joy to body, mind and spirit by blending her name with the word “joy.”

According to Mintel research, “between 2011 and 2015 there was a phenomenal 202% increase globally in the number of new food and drink products launched containing the terms ‘superfood,’ ‘superfruit’ or ‘supergrain’.” This surge of product introductions is undeniably a “result of strong consumer demand for highly nutritious products”.

Sejoyia Foods continues to make wholesome snacking more accessible to everyone with its outrageously delicious line of organic, plant-based snacks made from just a few simple – yet indulgent – ingredients that proves that real food tastes best. “We are determined to make it easy for people to make better choices for what they eat,” explains founder Sequoia Cheney, “by making organic, plant based snacks that are fun to eat, convenient, simple, and most importantly, irresistibly delicious!”

In their quest for the ultimate in nutrition, today’s consumers are paying more attention to the ingredients they are putting in their bodies. While they are seeking out cleaner and less processed snacks, they are not willing to compromise on taste or indulgence. That is why Sejoyia Food’s Coco-Roons, the original superfood cookie, have gained rapid mass market appeal. Coco-Roons deliver a rich, indulgent taste in a cookie that has just a few simple ingredients that are organic, non-GMO, vegan, paleo friendly, with no refined sugar and no gluten.

In conjunction with Sejoyia Foods’ rebranding, Coco-Roons now have a new look, a new size and two new exciting flavors. Made from organic cashew, coconut and pure Vermont maple syrup, Coco-Roons are now available in two of America’s favorite flavors: Chocolate Chip and Salted Caramel. They can also now be purchased in a new satisfyingly sweet 3-ounce personal size. MSRP $4.99

The Sejoyia Foods superfood snack lineup, which also includes veggie chip snacks Brussel Bytes and Snip Chips, is available in over 4,000 natural, specialty grocery, club and mass retailers throughout the United States and Canada. Major retailers carrying Sejoyia Food snacks include Whole Foods, Sprouts, Kroger, Safeway, Target and Costco.

About Sejoyia Foods

Originally founded as Wonderfully Raw Gourmet Delights, Sejoyia Foods was created to make food that brings joy to body, mind and soul. The company’s products, which include the original superfood cookie, Coco-Roons™, and veggie chips you can’t stop eating, Brussel Bytes™ and Snip Chips™ are all plant-based, organic, Non GMO, free from refined sugar and gluten. The company’s Core Values are built into everything Sejoyia Foods does. Every ingredient in the Sejoyia Foods’ product line has a purpose. Sejoyia Food snacks are minimally processed to retain the highest level of beneficial nutrients. The company believes serving the needs of others brings greater meaning to life. Sejoyia Foods strives to do something every day to positively impact the planet with the ultimate mission to be better and do better today than yesterday. For more information, please visit www.sejoyia.com.