NPEW 2017

FOR IMMEDIATE RELEASE

HARMLESS HARVEST LAUNCHES NEW LINE OF PROBIOTIC BEVERAGES

Beverage Industry Pioneer Moves Closer to Zero-Waste Ingredient Model with Launch of

New Probiotic Cultured Coconut Beverage

SAN FRANCISCO(Jan. 23, 2017)—Harmless Harvest—the world’s first Fair For Life certified organic coconut water producer—announces the launch of its newest product, a line of organic probiotic cultured coconut beverages called Harmless Coconut Probiotics. This exciting innovation in Harmless Harvest products continues its commitment to product, people and planet and is now one step closer to its goal of achieving a zero-waste ingredient model, adding to its industry-leading efforts to run an eco-system based business.

The new line of refreshing, plant-based probiotic cultured beverages joins the family of organic, Fair for Life certified Harmless Harvest coconut water. Harmless Coconut Probiotics combine the company'scritically acclaimed organic coconut water,coconut meatfrom young coconuts, active probiotic cultures,and organic fruits. The line will be available in Original, Strawberries, Blueberries & Acai, Mangos & Acerolas, with no added thickeners, stabilizers, or artificial flavors.

"We are excited to unveil the newest member of the Harmless Harvest family," said company CEO Giannella Alvarez. "Thisnew plant-based beverage, made from the whole edible organic coconut, brings consumers a refreshing beverage with probiotics that support digestive and immune health.”

Harmless Coconut Probiotics is an important innovation for the company and industry because it "supports our ecosystem, and it allows us to truly 'crack' the coconut, delivering consumers the delicious water and meat and bringing us closer to achieving a zero-waste ingredient model," said Harmless Harvest's VP of Marketing & Innovation Deanna Fleming.With the addition of the coconut meat, each Probiotics serving boasts at least 5 grams of dietary fiber and medium-chain triglycerides (MCTs).

"Our priorities as a business are to make delicious, organic products that connect consumers to plants the way nature intended, and deliver them from an ecosystem-based business that benefits people and the planet for future generations, " explained Alvarez. "With this new product, consumers have a satisfying on-the-go snack they can feel good about—whether it’s kick starting the day or recharging in the afternoon.”

For a preview of the new Harmless Coconut Probiotics line-up, or to learn more about the company, visit Harmless Harvest's booth (#5171) at the Natural Products Expo West.

About Harmless Harvest

Harmless Harvest delivered the first-ever organic coconut water that is Fair for Life certified—meaning that it meets rigorous and independent standards for environmental sustainability and provides fair wages, healthcare, and well-being assurance for every farmer and employee both abroad and in the U.S. Harmless Harvest’s ecosystem-based business model also includes investing in the Thai communities where their coconuts are grown. From seed to shelf, the team at Harmless Harvest is committed to sharing the welfare they create and touching more lives with clean, delicious, organic foods that are produced and traded with fair and sustainable business practices that promote social, agricultural, and environmental progress.

MEDIA CONTACT:

Whitney Spielfogel

Harmless Harvest, Director of PR and Communications

Phone: (516) 316-4201

E-mail: whitney@harmlessharvest.com

Deanna Fleming

Harmless Harvest, VP, Marketing and Innovation

Phone: (415) 638-0944

E-mail: deanna@harmlessharvest.com