Press Kit for Smart Flour Foods
Related exhibitorSmart Flour Foods
Press contact:
Shaina Ostroff
Reach Public Relations
424-835-4229
shaina@reach-pr.com
Smart Flour Foods Introduces Snack Bites at Expo West
New Pizza Flavored Snacks Pack the Power of Ancient Grains
Austin, TX – Smart Flour Foods, a leading provider of premium, ancient-grain based frozen pizzas, is introducing Snack Bites at Natural Products Expo West in Anaheim. This lineup of better-for-you pizza bites provide a wholesome, innovative and cleaner take on a popular snacking favorite. Made with the company’s proprietary flour blend of the ancient grains sorghum, amaranth, and teff, this tasty lineup also features the superfood addition of chia. Now that’s smarter snacking!
Available in the traditional and time-tested pizza flavors Three Cheese, Uncured Pepperoni, and Pepperoni & Sausage Combo, Smart Flour Foods’ Snack Bites are filled with a real, hormone-free cheddar and mozzarella cheese blend, along with uncured, vegetarian-fed, and antibiotic, nitrate and nitrite-free pepperoni in the meat versions. Indulgent taste and delicious texture are cooked up in every bite, and this new snack is also certified gluten free, free of artificial colors and flavors, made with several organic ingredients, and free of many allergens including wheat, nuts, tree nuts, and eggs.
“Today’s health-conscious parents are placing extra care into the food choices they make for themselves and their family and seeking out healthier options that don’t sacrifice great taste,” shared Charlie Pace, Smart Flour Foods’ President and CEO. “Pairing the comfort-food taste of classic pizza with on-trend, healthier ancient grains, our Snack Bites give people of all ages a convenient and guilt-free treat that they can enjoy together.”
Smart Flour Foods’ Snack Bites will become available in select retailers nationwide for an SRP of $3.99 to $4.99 come Summer 2017.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, Stop and Shop, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, The Original Pancake House, Old Chicago, and Lifetime Fitness. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Announces Non-GMO Project Verification for Pizza Crusts
Award-Winning Company Innovates Natural Food Category with Ancient-Grain Based, Gourmet Products
Austin, TX – Smart Flour Foods is announcing Non-GMO Project Verification for its popular pizza crusts. Having always placed high priority on creating premium products with a simple and clean ingredient deck, achieving Non-GMO Project Verified status for the crusts falls right in line with the company’s values. Leading the way in creating great-tasting products with the power of ancient grains, Smart Flour Foods has brought a whole new level of gourmet taste and quality nutrition to the natural food category and frozen pizza aisle.
Smart Flour Foods’ pizza crusts are made with a proprietary flour blend of naturally gluten-free sorghum, amaranth and teff, which provide a delicious taste, classic texture, and enhanced nutritional profile. They are also certified gluten free, vegan, soy free, dairy free, and Kosher. Smart Flour Foods’ gluten-intolerant CEO, Charlie Pace, first fell in love with the crusts at a local pizza restaurant in Austin. Recognizing the product’s untapped potential and popularity in restaurants, he led the team to introduce a retail lineup of frozen pizza and crust in September 2013. Smart Flour Foods’ award-winning legacy flavors grew a loyal following and became nationally available at stores across the country.
Currently boasting 10 products in its retail lineup and experiencing significant growth in the restaurant business, the company continues to innovate with the introduction of chef-inspired, Italian varieties, including Tuscan-Inspired Uncured Two Meat and Chicken Sausage. Smart Flour Foods recently received Grocery Headquarters’ 2016 Wellness Trailblazer Award, which honors innovators in the wellness segment, and the new flavors were selected as 2015 “Editors’ Picks” by food industry media leaders Gourmet Retailer and Progressive Grocer. In addition, Smart Flour Foods recently launched a family-size lineup featuring classic flavors and a new Italian sausage variety. The larger product size is designed to appeal to mainstream consumers looking for better-for-you alternatives to classic comfort foods.
Sameer Shah, Smart Flour Foods’ VP of Marketing, commented, “The feedback we’ve received over the years for our ancient-grain based products has been amazing. We’re honored to not just be part of the natural foods movement but to be paving the way for higher-quality and more nutritious products that can be enjoyed by the whole family!”
All of Smart Flour Foods’ pizzas are free of hormones, nitrates and nitrites. In addition, thanks to its ancient grain ingredients, Smart Flour Foods’ pizza is higher in protein, vitamins and minerals than many leading conventional and gluten-free pizza brands.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, Stop and Shop, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Introduces New Family-Size Pizza
Pizza and Crust Made with the Power of Ancient Grains Now in Larger Size
Austin, TX – Smart Flour Foods is introducing family-size pizza to its award-winning lineup of ancient-grain based products. Providing a new, healthier indulgence to the pizza category, the larger product size is designed to appeal to mainstream consumers looking for better-for-you alternatives to classic comfort foods.
Made with a clean ingredient deck and certified gluten free, Smart Flour Foods’ new family-size pizza is designed with a proprietary flour blend that contains sorghum, amaranth and teff. These powerful whole grains in the Non-GMO Project Verified crust give the pizza a delicious taste, classic texture, and enhanced nutritional profile. The new lineup features Smart Flour Foods’ legacy flavors, Uncured Pepperoni, Garden Margherita and Classic Cheese, while introducing a new addition, Italian Sausage. A two-pack of crust is also available to inspire creativity in the kitchen.
Like all of Smart Flour Foods’ pizza, the new varieties feature real mozzarella and provolone cheese that is free of rGBH (recombinant Bovine Growth Hormone) and are topped with hand-selected uncured meats that are free of nitrites and nitrates. In addition, thanks to its ancient grain ingredients, Smart Flour Foods’ pizza is higher in protein, vitamins and minerals than leading conventional and gluten-free pizza brands. The crusts themselves, which offer an amazing dual texture that bakes up crispy on the outside and offers a nice chew in the middle, are Non-GMO Project Verified, vegan, soy free, dairy free, and Kosher.
Sameer Shah, Smart Flour Foods’ VP of Marketing, commented, “The lines between natural and mainstream consumers are blurring, as preferences are moving toward natural and gluten-free ingredients across the board. Our new family-size pizza responds to this demand by offering today’s evolving grocery shopper a pizza that contains high-quality, simple ingredients and powerful, whole grain nutrition, all without sacrificing taste and texture.”
Smart Flour Foods’ Family Size Pizza is currently rolling out at select retailers nationwide for an SRP of $7.99 for the pizza and $4.99 for the crusts, which come two to a package.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, Stop and Shop, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Launches New Pizza Varieties
Two Classic Italian Recipes Join Pizza Lineup; Ancient Grains Provide Delicious Taste and Texture
Austin, TX – Smart Flour Foods is expanding its lineup of ancient-grain based frozen pizzas to include new chef-inspired Italian varieties: Chicken Sausage and Tuscan Inspired Uncured Two Meat. The gourmet chicken sausage pizza shares the bold flavors of roasted red peppers, onion, garlic, and savory rosemary with sweet chicken sausage. The Tuscan Inspired Uncured Two Meat pairs genoa salami and pepperoni with the subtle, spicy kick of pepperoncini.
Both new flavors were selected as 2015 Editors’ Picks by food industry media leaders Gourmet Retailer and Progressive Grocer. Made with a clean ingredient deck and certified gluten free, Smart Flour Foods’ pizza is designed with a proprietary flour blend that contains sorghum, amaranth and teff. These powerful whole grains in the Non-GMO Project Verified crust give the pizza a delicious taste, classic texture, and enhanced nutritional profile.
Like all of Smart Flour Foods’ pizza, the new varieties feature real mozzarella and provolone cheese that is free of rGBH (recombinant Bovine Growth Hormone) and are topped with hand-selected uncured meats that are free of nitrites and nitrates. The Tuscan Inspired Uncured Two Meat pizza also offers vegetarian fed pork that was never administered antibiotics, and the chicken sausage featured in the new variety is made with simple ingredients. In addition, thanks to its ancient grain ingredients, Smart Flour Foods’ pizza is higher in protein, vitamins and minerals than leading conventional and gluten-free pizza brands. The crusts themselves, which offer an amazing dual texture that bakes up crispy on the outside and offers a nice chew in the middle, are Non-GMO Project Verified, vegan, soy free, dairy free, and Kosher.
A delicious, healthier indulgence and ideal meal solution for the entire family, Smart Flour Foods’ new pizza flavors are available at select natural and specialty stores nationwide. The SRP is $6.99 to $7.99.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including HEB, Kroger, Sprouts, Stop and Shop, Wegmans, Whole Foods Market, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Blue Moon Pizza, Giordano’s, Lifetime Fitness, Mellow Mushroom, Pie Five, Spago, and The Original Pancake House. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods’ Ancient-Grain Pizza Cooks Up Classic Flavors
Premium Pizza Lineup Offers Whole Grain Nutrition with Delicious Taste and Texture
Austin, TX – Smart Flour Foods, a fast-growing and innovative food company, is revolutionizing the pizza category with an ancient-grain based frozen pizza lineup. Made with a clean ingredient deck and certified gluten free, Smart Flour Foods’ pizza is designed with a proprietary flour blend that contains sorghum, amaranth and teff. These powerful whole grains in the Non-GMO Project Verified crust give the pizza a delicious taste, classic texture, and enhanced nutritional profile. The result is an incredibly smart pizza!
Smart Flour Foods’ original varieties include: Uncured Pepperoni Pizza, Garden Margherita pizza made with fresh Roma tomatoes and flavorful basil, and Classic Cheese. This legacy lineup won “Best New Food Product” at Natural Products Expo East in 2013, which was shortly after the products were introduced to the retail market.
Offering a better alternative to other frozen pizzas on the market, Smart Flour Foods’ pizza features real mozzarella and provolone cheese that is free of rGBH (recombinant Bovine Growth Hormone) and is topped with hand-selected, uncured, vegetarian-fed meat that is free of antibiotics, nitrites and nitrates. In addition, thanks to its ancient grain ingredients, Smart Flour Foods’ pizza is higher in protein, vitamins and minerals than leading conventional and gluten-free pizza brands. The crusts themselves, which offer an amazing dual texture that bakes up crispy on the outside and offers a nice chew in the middle, are Non-GMO Project Verified, vegan, soy free, dairy free, and Kosher.
Shared Charlie Pace, President and CEO of Smart Flour Foods, “When it comes to satisfying a craving for one of the most classic American comfort foods, only the best will do. Smart Flour Foods’ pizza is the best tasting pie on the market while featuring a whole grain boost of nutrition! We’re proud to make our pizza with the finest-quality ingredients and the power of ancient grains. On top of all that, our pizza is also certified gluten free, making it so the whole family can enjoy it together regardless of gluten sensitivities. As a gluten intolerant consumer with a family who isn’t, I’m thrilled to share pizza with my family again!
A delicious, healthier indulgence and ideal meal solution for the entire family, Smart Flour Foods’ frozen pizzas and crust can be found at select natural and specialty stores nationwide. The SRP is $6.99 to $7.99 for the pizza and $4.99 to $5.99 for the crust.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including HEB, Kroger, Sprouts, Stop and Shop, Wegmans, Whole Foods Market, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Blue Moon Pizza, Giordano’s, Lifetime Fitness, Mellow Mushroom, Pie Five, Spago, and The Original Pancake House. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Introduces New and Improved Hamburger Buns and Launches Hoagie Rolls
Ancient-Grain Based Foodservice Items Appeal to a Broad Audience
Austin, TX – Smart Flour Foods is introducing a new and improved, ancient-grain based hamburger bun for foodservice customers. Featuring the delicious taste, texture, and nutritional power of the whole grains sorghum, amaranth and teff, these naturally gluten-free hamburger buns are hearty enough for a thick meat or veggie patty and have mass-market taste appeal. The company is also launching brand new hoagie rolls.
A great addition to the company’s line of better-for-you product offerings, Smart Flour Foods’ hamburger buns are made with high-quality, clean ingredients. Designed with a light texture and dome shape, the updated hamburger buns can be thawed and then grilled, toasted or handled per the chef’s preference; making it very easy to work with! Certified gluten free and void of soy and nuts, these hamburger buns help restaurant owners meet the special dietary needs of their customers, in turn resulting in more business from their friends and family. In addition, the ancient-grain ingredients make these buns high in protein, calcium and iron, which health-conscious consumers appreciate.
The hoagie roll, similar to the bun but shaped for a sandwich application, is also a new addition to the company’s foodservice lineup. Designed to bring ancient grain goodness to sandwiches, the rolls can be used for a wide variety of applications, from subs to grilled cheese.
Shared Charlie Pace, President and CEO of Smart Flour Foods, “We’re working with restaurants that want to replace all of the hamburger buns or hoagies on their menu with ours. Smart Flour Foods’ products are simply better than their conventional counterparts and provide a delicious option for a wide range of consumers, with and without allergen sensitivities. Our growth and customer feedback about repeat business prove that every day.”
Smart Flour Foods’ hamburger buns are a standard 4” in diameter and sold frozen in a 24-count package. The buns will stay fresh for up to three weeks refrigerated or up to five days at room temperature; no freezing is needed. Smart Flour Foods also offers ancient-grain based pizza crusts, 6x9” flatbread, and pancake & waffle mix. Visit www.smartflourfoods.com for more information or send an email to info@smartflourfoods.com.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ pizza crusts, hamburger buns, hoagie rolls, and other foodservice products are available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness. In addition, Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, and Stop and Shop. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Brings Ancient Grains to Restaurants
Whole-Grain Pizza Crusts & Hamburger Buns Offer Mainstream Taste Appeal with Powerful Nutrition
Austin, TX – Smart Flour Foods is leading the way in bringing the power of ancient grains to restaurants nationwide. A proprietary flour blend of naturally gluten-free sorghum, amaranth and teff serves as the basis for all of the company’s foodservice products, including pizza crusts, hamburger buns, hoagie rolls, and pancake & waffle mix. Each are crafted with clean, simple ingredients and feature the delicious mainstream taste, classic texture, and enhanced nutritional profile of whole grains. Ideal for a wide variety of customers, the products are certified gluten free, vegan, Kosher, and void of soy and nuts. In addition, thanks to its ancient grain ingredients, the lineup is high in protein, calcium and iron, making them very popular with health-conscious consumers.
Providing premium, par-baked gluten-free crusts to foodservice customers since 2005, Smart Flour Foods has witnessed the restaurant industry change over the years and noted how much of an impact taste and quality can have on customer sales. For example, Giordano’s, a well-known pizzeria in Chicago, carried a gluten-free pizza crust and then replaced it with Smart Flour Foods’ ancient-grain option. Customer response has been very positive. Smart Flour Foods’ pizza crusts come in 8, 10 and 12 inch sizes, as well as in a 6”x9” inch flatbread. The crusts and flatbread, which recently received Non-GMO Project Verification, offer an amazing dual texture that bakes up crispy on the outside and offers a nice chew in the middle.
In addition, Smart Flour Foods recently updated its popular ancient-grain based hamburger buns. Designed with a light texture and dome shape, these naturally gluten-free buns are hearty enough for a thick meat or veggie patty. The product can be thawed and then grilled, toasted or handled per the chef’s preference; making them easy to work with! Adding to its popular restaurant offerings, Smart Flour Foods is rolling out new hoagie buns, perfectly shaped for sandwiches. Also made from the proprietary Smart Flour blend, this new product can be used for a wide variety of applications, from subs to grilled cheese. The company’s foodservice lineup is rounded out with pancake & waffle mix.
Shared Charlie Pace, President and CEO of Smart Flour Foods, “Consumers are increasingly seeking all-natural, healthier food options made with clean ingredients and free of common allergens, so that friends and family can enjoy a meal together regardless of dietary restrictions. While these attributes are a priority, delicious taste is always #1. Our whole-grain products offer an ideal combination of amazing taste and high-quality, gluten-free nutrition that hits the mark on customer satisfaction and revenue opportunity for the restaurateur.”
Visit www.smartflourfoods.com for more information or send an email to info@smartflourfoods.com.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ pizza crusts, hamburger buns, hoagie rolls, and other foodservice products are available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness. In addition, Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, and Stop and Shop. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Celebrates Rapid Retail Growth
Ancient Grain Based Food Company Expands Availability and Product Offerings
New York, NY – Smart Flour Foods, bringing gourmet taste and powerful whole-grain nutrition to the frozen pizza aisle, is thrilled to celebrate tremendous growth in its retail channel. The company launched its retail line in the fall of 2013, winning best new product at Natural Products Expo East. From that launch, the company grew its retail presence to nearly 1,000 stores in just over a year, and today boasts over 3,000 retail locations. Leading grocery chains like HEB, Kroger, Stop and Shop, and Wegmans recently began carrying the brand, while key retailers such as Sprouts and Whole Foods Market have expanded their Smart Flour Foods’ offering.
The company attributes its fast success to meeting the demand of savvy, health-conscious consumers seeking a better-for-you pizza offering that doesn’t sacrifice broad taste appeal or texture. Core to every Smart Flour Foods’ product is the use of the naturally gluten-free ancient grains sorghum, amaranth and teff in the Non-GMO Project Verified crust, which make the pizza higher in protein, vitamins, and minerals than many leading brands. In addition, the product’s gourmet toppings and simple ingredients create a healthier indulgence that is not to be missed. Smart Flour Foods recently added two new Italian flavors to its natural/specialty lineup and introduced a family-size pizza designed to appeal to the mainstream grocery shopper. New ancient-grain product offerings are currently in the works with plans to launch this fall.
“Today’s consumer is looking for better ways to enjoy historically indulgent foods, and our products deliver an ideal balance of crave-worthy taste combined with simple ingredients and quality nutrition,” said Charlie Pace, President and CEO of Smart Flour Foods. “We start with a Non-GMO, whole grain crust that cooks up crispy with a nice chew in the middle and top that crust with nothing but the best hormone-free, real mozzarella and provolone cheese and hand selected, nitrate/nitrite-free, meats designed to satisfy the most discerning pizza lover. We’re proud of the success we’ve had to date and are excited for what the future holds.”
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including HEB, Kroger, Sprouts, Stop and Shop, Wegmans, Whole Foods Market, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Blue Moon Pizza, Giordano’s, Lifetime Fitness, Mellow Mushroom, Pie Five, Spago, and The Original Pancake House. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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Smart Flour Foods Brings Ancient Grains to Pizza Pie
Whole-Grain Pizza Lineup is the Fastest Growing Brand in the Natural Grocery Channel
Austin, TX – Smart Flour Foods, a fast-growing and innovative food company, is revolutionizing the pizza category with an ancient-grain based frozen pizza lineup. Made with a clean ingredient deck and certified gluten free, Smart Flour Foods’ pizza is designed with a proprietary flour blend that contains sorghum, amaranth and teff. These powerful whole grains in the Non-GMO Project Verified crust give the pizza a delicious taste, classic texture, and enhanced nutritional profile. The result is an incredibly smart pizza!
Initially created by an Austin-based chef and caterer in an effort to help her friend with celiac disease, the ancient-grain-enriched Smart Flour that she developed became the inspiration for a thriving business. Purchased by entrepreneur Charlie Pace in 2011, Smart Flour Foods has expanded its foodservice presence, launched into the grocery/retail space, and doubled in sales for the past three years under his leadership.
Pace’s vision is to make gluten-free foods so good that they appeal to everyone, regardless of their food allergies. His inspiration stemmed from discovering his own gluten intolerance in 2009. Once he began observing a gluten-free diet, he quickly realized how difficult it was to find good food options. To make matters worse, his choices were often completely unpalatable to his wife and three sons. As he searched for food he could love to eat, Pace came across Smart Flour Foods’ pizza crust, then sold under the brand name Gluten Free Kneads, in a restaurant in his hometown of Austin, TX. It was love at first bite! He immediately realized that not only was the ancient-grain blend a better option for him, it had the taste, texture and nutrition that would appeal to all discerning food consumers, whether they suffered from food allergies or not. This passion drove him to acquire the company, which he promptly rebranded as Smart Flour Foods to highlight its broad potential and appeal.
The company’s vision has enjoyed fast adoption and marketplace success. The Smart Flour Foods original pizza lineup won “Best New Food Product” at Natural Products Expo East in 2013, which was shortly after the products were introduced to the retail market. The pizza line accelerated to the fastest growing brand in the pizza set of the natural grocery channel for part of 2015 (SPINs 5/17/15). Smart Flour Foods’ pizza and pizza crust are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, and Stop and Shop. In addition, the company’s ancient-grain based pizza crusts, flatbread, hamburger buns, new hoagie rolls, and pancake and waffle mix are available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness.
Shared Pace, “The superior taste, quality nutrition, and clean ingredients of our products make Smart Flour Foods a healthier indulgence and better-for-you choice to traditional comfort foods on the market. We’re appealing to the priorities of today’s evolving consumer and creating meals that the entire family can enjoy together and feel good about. The response to date has been amazing, and we’re excited about the potential for growth.”
In 2015, Smart Flour Foods has continued innovating and released two new varieties in its natural and specialty pizza set, including Tuscan Inspired Uncured Two Meat and Chicken Sausage. These chef-inspired flavors were both awarded as 2015 Editors’ Picks by food industry media leaders Gourmet Retailer and Progressive Grocer. The company has also developed a line of family-size pizzas that feature its legacy flavors, Uncured Pepperoni, Garden Margherita and Classic Cheese, while introducing a new addition, Italian Sausage.
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. For more information about Smart Flour Foods, visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
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New Study Takes a Statistical Slice of the American Pie
Research by Smart Flour Foods & Center for Generational Kinetics Uncover Emerging Pizza Trends
Austin, TX, June 22, 2015– For the first time in American history, there are four generations of adults shopping, buying and consuming pizza, including Millennials (Gen Y), Generation X, Baby Boomers and Traditionalists. In order to understand how today’s customers are changing the marketplace, Smart Flour Foods and the Center for Generational Kinetics conducted a national study titled “Pizza Lovers in America 2015: Unexpected Findings From a Generational Look At Pizza Trends.”
The goal of the research was to understand current consumer attitudes about pizza and uncover emerging trends across restaurants and retailers in the U.S. The study found that 35% of Americans go out for pizza and buy frozen pizza at the store every month. This group was coined the “pizza lovers,” and 1,004 of them were asked questions to determine who they are, how they shop, think and behave, and what motivates their purchasing decisions.
The study revealed that the pizza lover in America looks quite the opposite from popular perception. A jaw-dropping 63% of pizza lovers in the United States are women! 41% of those women are Millennials and 68% of ALL pizza lovers exercise two or more times per week. So, not only are the majority of pizza lovers women, many of them are young and health conscious as well. To this group, natural ingredients and gluten-free options are very important, with 60% looking to avoid products that contain synthetic hormones, high fructose corn syrup, and trans fat. The research also determined that Millennials are driving many of today’s pizza trends and inspiring new behavior such as social sharing and turning to the Internet for pizza information.
Shared Jason Dorsey, co-author of the study and Millennial expert, “Understanding the actual makeup of today’s pizza lovers—in particular, the emergence of Millennials—will have a significant effect on every pizza retailer and restaurant. We are excited to deliver research findings that separate fact from fiction and give leaders the insight they need to make the most of changing pizza trends.”
Added Smart Flour Foods VP of Marketing Sameer Shah, “The findings of the study validate our mission as a brand and the products we have brought to the marketplace. Smart Flour Foods offers pizza that delivers great taste, texture and nutrition through the power of ancient grains and clean ingredients. It’s great to continually hear that our pizza is right in line with the priorities of today’s consumer.”
The white paper for the study goes into a detailed demographic breakdown of the pizza lover and offers unexpected insights into their buying behavior and purchasing decisions. It also offers action strategies for retailers and restaurants. To request an executive summary or white paper, email info@smartflourfoods.com or visit http://smartflourfoods.com/research/. Follow the discussion at hashtag #PizzaStudy2015.
About Smart Flour Foods
Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including Whole Foods Market, Sprouts, Kroger, Wegmans, Stop and Shop, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Spago, Mellow Mushroom, Giordano’s, Pie Five, Blue Moon Pizza, The Original Pancake House, and Lifetime Fitness. For more information visit www.smartflourfoods.com and find @smartflourfoods on Facebook, Twitter and Instagram.
About Center for Generational Kinetics
The Center for Generational Kinetics is the leader in Millennial generation research and strategy. The Center’s experienced team works with brands and employers across the globe. They lead original research that uncovers emerging generational trends and transform their findings into measurable solutions that grow sales, increase engagement and drive market share. Visit www.GenHQ.com or call (512) 259-6877 for more information.
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