NPEW 2017

CRYSTAL™is the world’s original and most trusted mineral salt deodorant brand and the maker of a multitude of products designed to prevent body odor naturally, all day long. Recommended by nine out of ten women based on efficacy, safety and scent choices, CRYSTAL is the winner of the Women’s Choice Award in the Most Recommended Natural Deodorant Category*. The products offer 24-hour control, a safe, natural alternative for mainstream, chemical-laden deodorants, as well as fragrance-free and scented options.

CRYSTAL was founded in 1984 after its founder discovered that mineral salts were used to purify water in France. He soon learned it also worked as a natural, yet powerful hypoallergenic deodorant with no harmful chemicals. With this discovery, the idea for the original Le Crystal Naturel stone was born.

These unusual-looking “rocks” sold out in one day when high-end New York City retailer Henri Bendel launched them, and soon other prestigious department stores were stocking Le Crystal Naturel. As demand for the product grew, the company expanded its offerings to include a number of different formats to suit a variety of consumer preferences.

Today, CRYSTAL is the world’s leading mineral salt deodorant, sold under the CRYSTAL BODY DEODORANT™ and CRYSTAL ESSENCE™ names, and offering more than 25 products that prevent and control odor without harmful chemicals. The premise is simple: mineral salts form an invisible layer of natural deodorant protection and an unfriendly environment for odor-causing bacteria. So, rather than masking odor chemically, they prevent it at its source.

CRYSTAL is a member of the Campaign for Safe Cosmetics, and pledges that its products meet the standards set by the European Union Directive 76/768/EEC to be free of chemicals known or suspected to cause cancer, mutation, birth defects or other harms. In ingredient safety assessments conducted by The Environmental Working Group, CRYSTAL ranked as the safest deodorant on the market.

Formulated without aluminum chlorohydrate, parabens, phthalates, propylene glycol or alcohol, these clinically tested products have been endorsed by numerous breast cancer and oncology treatment centers in the U.S. CRYSTAL is a strong supporter of cancer-fighting charities across the country.

The CRYSTAL BODY DEODORANT line is comprised of Original Stone, Men’s Stick, Wide Stick, Travel Stick, Roll-on, Spray, Foot Spray, Men’s “Rock” Spray, and Towelettes (6 and 24 packs perfect for gym, office or travel). These unscented products are hypoallergenic, dermatologist-tested, non-sticky, non-staining and contain no dyes. Prices range from $4.25 to $12.50.

CRYSTAL ESSENCE deodorants are infused with natural essential oils and extracts for light, pleasing and never overpowering aromas. Like their unscented Crystal Body Deodorant counterparts, they are made with 100% natural mineral salts. They go on lightly with no white residue, are hypoallergenic, dermatologist tested, non-sticky, non-staining, and unlike most scented deodorants, contain no alcohol. Available in roll-on, spray and towelette formats, Crystal Essence is available in four luscious scents: Lavender & White Tea, Chamomile & Green Tea, Pomegranate and Vanilla Jasmine. Suggested retail prices range from $4.75 to $9.99.

For best results, any CRYSTAL deodorant should be applied to clean skin, ideally, immediately after bathing or showering. This will impede the growth of odor-causing bacteria on the skin. Stick or stone users should moisten the product before application.

CRYSTAL products are sold all over the world. For more information, to purchase or find a retailer, please visit www.thecrystal.com.

*The Women's Choice Award recognizes brands that best meet the high standards of thousands of U.S. women according to extensive surveys conducted by marketing and research firm WomenCertified.The Women's Choice Awards were created as a powerful dialogue among women to simplify buying choices. The program is the first to distinguish brands based on the preferences and recommendations of women.

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About French Transit:

French Transit is a Burlingame, CA-based personal care products company that makes a number of best-in-class brands distributed in thousands of stores in the U.S. and worldwide. Founded in 1984, the company created a new category with its CRYSTAL Deodorant, the world’s first and leading natural mineral salt brand. Recently, French Transit expanded its portfolio to include LUSTER PREMIUM WHITE state-of-the-art, enamel-safe and effective teeth whitening systems and toothpastes. Both brands are recipients of prestigious Women’s Choice Award in their respective categories.