The Healthy Heroes: How Millennial Moms Are Changing the Food Industry
The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, Millennial mothers do almost everything differently when it comes to the way they purchase, cook and consume food. Despite being overscheduled, understaffed, and more time-starved than ever before, these women prioritize authenticity and transparency in all aspects of their lives. With $200 billion in spending power, companies can’t afford to miss the mark with millennial parents. During this presentation, Katherine Wintsch, Founder & CEO of The Mom Complex, will share insights based on thousands of mothers around the world, revealing the top pain points millennials are begging brands to solve. The session will: Reveal the top five food pain points of millennial moms and what brands can do to help. Share what food transparency means to American families and the path to engaging this powerful audience. Help brands boost their bottom line by providing thought leadership among retailer partners. Relevant New Hope Content Label-reading moms: How to win over these influential shoppers
Speakers
