NPEW 2017

The U.S. natural & organic food industry is growing nearly five times faster than the overall food industry, and a plethora of consumer-driven macro forces are fueling this growth—and contributing to a much more complex and dynamic marketplace for manufacturers, brands, retailers, suppliers and investors alike. In this data-rich session, researchers from New Hope Network and Natural Marketing Institute (NMI) will track the macro forces and product trends—and underlying consumer attitudes, beliefs and behaviors—that are providing for healthy sales growth while creating solutions to some of the biggest challenges facing humans and the planet.  You’ll walk away understanding: Where the natural & organic products market is experiencing the greatest growth, and also the biggest challenges, and why; How changing consumer attitudes and behaviors are driving new requirements and new opportunities for brands, retailers, ingredient suppliers and others; The product trends that are emerging and gaining strength as a result of these changing consumer drivers and which of these trends show the greatest potential for creating positive, long-term change in the world; and Which new products launching at Expo West 2017 you should be paying the most attention to and why. If you’re looking for a unique, data-backed view into the natural & organic products market BEFORE you hit the Expo West show floor, this session (which is open to all Expo West 2016 badge holders) is for you. Relevant New Hope Content 5 key macro trends driving industry innovation for 2017