From Traditional to Social Media: Mastering the Yin & Yang of Communicating & Working with Influencers
Millions of customers everyday are dialed in to what their favorite influencer is eating, thinking about and using on a daily basis. This means working effectively with influencers is more important than ever before. But how do you work with an influencer? What types of influencer marketing programs are effective in capturing the attention of your audience? Leah Segedie of Mamavation & the Bookieboo Network and Andrea Donsky of Naturally Savvy, two elite wellness influencers, will get you up to speed. From traditional media to online and print, our influencers will provide insight into what social media channels work best to reach your core consumer, how to create the best program for your brand and how to evaluate the results. Relevant New Hope Content 10 ways to improve your blogger outreach at Natural Products Expo
Speakers
