Engaging the In-Crowd for Good: Finding the Right Celebrity Advocates
Finding celebrity brand ambassadors and social media macro-influencers is a great opportunity for most brands. But when is it appropriate to go to this level? How does a brand select the right ambassador? What are the nuts and bolts of influencer relationship-building? In this session, we’ll dig in from the perspective of the celebrity and the agencies that help forge and manage these relationships. Former NBA star and wellness advocate John Salley will bring his dedication, inspiration and brand experience to the conversation; and with a wealth of brand and talent management experience, AAG’s Anthoni Allen and New World Agency’s January Neal will bring the relationship roadmap into focus. Join us for a lively conversation about how to elevate your brand with the right brand ambassador. Relevant New Hope Content How to find the right blog ambassadors for your natural product brand
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