Saturday, March 11, 10:15 AM - 11:30 AM
Closing Sales at Shelf: A Package Design Discussion & Workshop
Marriott, Grand Salon G
Adam Spriggs, founder of Nucleus Maximus, takes us along the "Universal Shopper Journey," revealing a profoundly simple guide to designing sales-effective packaging that excels across 3 critical phases of the buying process. Through presentation, examples and exercises, you'll diagnose if your packaging is inviting or costing you vital attention and sales at shelf, while gaining new perspectives to jumpstart your next package design. Relevant New Hope Content Getting real about branding
Speakers
