The Changing Chinese Consumer: Opportunities for Supplement Growth Abroad
While many markets, such as that of the U.S., have a large presence of supplements brands, there are still many virtually untapped markets with enormous potential for new consumers. Shirley Huang, Founder & CEO of Vision Avenue Consulting, will present how the supplements industry is changing and expanding within China, and with these changes, how it can tap into a new customer market: the Chinese consumer. This session will delve into the specifics of Chinese consumer segments, purchasing habits and preferences, and the current channels of distribution for supplements within China. Shirley will also provide insight into trends and give specific tips on how to break into and navigate the complex Chinese supplements market. If you’re looking to expand your brand to new international markets, customers, and distribution channels, this session is for you! Relevant New Hope Content Exporting health: Can the U.S. lead the world to better nutrition?
Speakers
