Greenwashing: FDA/FTC Investigations on the Rise – How to Safeguard Your Company
Jessica Iclisoy, President & Founder of California Baby and Founder of the Natural Advisory Council, Scott Faber, Senior Vice President of Government Affairs for the Environmental Working Group (EWG) and Angela Diesch, Partner, Gilbert, Kelly, Crowley & Jennett discuss the impact of increasing FDA/FTC investigations, best practices to safeguard your company and how “Greenwashing” is bad for the natural/organic Industry. Learning Objectives What is greenwashing Environmental Natural / Organic Claims Ingredient Transparency Why it hurts the natural/organic industry Dilutes the meaning of natural/organic Consumer confidence Transparency What actions the FDA / FTC are taking on misleading natural or organic claims Regulatory Actions FDA / FTC warning letters/actions Natural/Organic Claims Class Actions filed against misleading natural or organic claims Damages reputation of the natural/organic industry Types of class actions being seen / size of companies being targeted How can you safeguard your company Ingredient transparency, label claims Legal recommendations Regulatory precautions The Natural Advisory Council (NAC): Mission Statement and how to join.
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