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Thursday, March 9, 1:00 PM - 2:00 PM

Global Export Series: International E-Commerce Strategies & Resources

Convention Center, Room 204C

Learn the nine key elements of a successful eCommerce export strategy as outlined by the U.S. Commercial Service's eCommerce Innovation Lab. These include: Identify market opportunities Protect your brand Optimize your website Choose the right channel mix Build your brand Ship your products Get paid Price your products Manage after-sales services Together we will discuss basic considerations and identify support resources across these pillars. You will leave the session with a framework for deeper investigation.

Speakers

Joshua Halpern
U.S. Department of CommerceJoshua HalpernFounding Director, eCommerce Innovation Lab