Exhibitor

As the #1 sparkling water in the nation in both dollar growth and volume, LaCroix leads the category in innovation. LaCroix has developed a diverse portfolio of naturally essenced flavors without compromising its clean nutritionals, a strategy our competitors have been trying to replicate. LaCroix has 13 core flavors and two line extensions: LaCroix Cúrate and LaCroix NiCola. Influenced by Spanish and French cultures, Cúrate appeals to a larger demographic with its bolder flavor profile (millennials, sparkling crossovers and Hispanics notably) and can increase retailer margins via its higher price point. LaCroix Nicola encompasses the same flavors as a cola (vanilla, citrus, spices and kola nut) without the sugars and artificiality traditionally associated with a cola profile. Additionally, LaCroix has experienced a surge of press in the last two years – Bloomberg Business, The New York Times Magazine, The Wall Street Journal, to name a couple – naming LaCroix the dominant sparkling water in the category with an impressive “cult following.” Retailers have committed to impressive sparkling block sets for our brand as well as national ads and off-shelf displays space. As our CEO has stated over and over again, “the best way to predict the future is to invent it” and that is exactly what LaCroix did.