Handout

Industry expert Mazen Rabah joins ginnybakes organics as our new VP of Sales, amidst a 13% price reduction to a hot new SRP of $4.79 and completion of rebranding efforts. Contact Mike@ginnybakes.com for more information and interview opportunities with Ginny. Cell phone: (305) 962 5395

Memo: ginnybakes organics continues accelerated growth
Objectives:
• Speak to retail buying communities
o Important new hire
o New branding efforts and packaging
o New website
o Marketing Campaign
o New Price
• Reach prospective Lavender readers through a variety of lifestyle publications

Program Details:
• Recent Hire Mazen Rabah to head their sales efforts
o Resume attached

• New brand name – ginnybakes organics
o Name change shows that all of their products are organic
 Organic is a macro trend (infographics on organic growth attached below)
o Adding organics to their name aligns with one of their statement of purposes – “to show that great tasting treats don’t have to contain harmful ingredients”

 ginnybakes organics has a new look to its packaging
o Emphasizing taste first
o Bake Shop awning appears on all of our products (Image of old and new packaging images below)
o Taste is emphasized twice on the packaging while a cartoonized Ginny warmly welcomes all for a tray of fresh baked cookies.

 Lower price per box of cookies
o Our 5.5 oz box of cookies will now be sold for $4.99 or less in our retail partners
 Previously sold between $5.29 - $5.99 depending on retailer

 New website was launched
o Ecommerce portion of the website focuses on lifestyle bundling of the products
 bundles are oriented by each lifestyle
• Student bundles
• Mom’s making lunchboxes
o Website hosts the serialized novel Lavender
 This creates a usage occasion where our customers can take a moment to read the chapter while eating our cookies
 our purpose in life is to help customers live a happier and healthier life. Everyone deserves a moment to themselves with a great snack
o The website matches the new branding with stimulating content under the iconic awning while Ginny beckons playfully across the website.
o The website features all of their products for sale with the freshest made products.
o Other offerings are unique to the website, such as bundles of products aimed to solve your sweet needs.
o Living gluten free info
 As a gluten free product one of our missions is to help people with celiac disease or gluten intolerance live more enojoyable lives
o Retail Locator
 In support of our retailers we have a retail locator where customers can find the nearest location that sells ginnybakes organics cookies