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Dang Foods, better-for-you snack innovators and pioneers of the Coconut Chip category, will spotlight their newest product line, Sticky-Rice Chips, alongside simple, sleek, refreshed packaging at the 2017 Natural Products Expo West, Booth 5836. The Sticky-Rice Chips are available in three flavors, Original Recipe, Sriracha Spice and Coconut Crunch, that entice a variety of savory to sweet palates nationwide.

“After visiting family abroad, I was inspired to create a new snack that aligned with consumers’ demand for clean labels and adventurous eating,” said Vincent Kitirattragarn, CEO and Co-Founder, Dang Foods. “By adapting global flavors for the U.S. market, we packed this uniquely delectable snack with an innovative twist on approachable ingredients, offering a delicious sense of discovery for consumers.”

Made with certified organic sticky-rice, Thai coconut, sesame seeds and other clean ingredients, Dang Sticky-Rice Chips are non-GMO, gluten-free, vegan, dairy-free and soy-free. Each quarter-sized chip is soaked in watermelon juice, then crisped and seasoned for the ideal crunchy texture – a “bottom-of-the-pan” toasty quality. The Sticky-Rice Chips have 30-40 percent less fat compared to regular potato chips.

Dang Foods will also highlight refreshed branding during the popular trade show with updated packaging across all of its products. The new graphics preserve the simplicity and charm of the original packaging while adding color to match the brand’s vibrant personality. With the real ingredients front and center, the chips have been infused with an energy that captures the delightful “wow” moment when people first try Dang’s products. A bolder logo ensures the memorable brand name leaves an impression on shelf.

Natural Products Expo West will take place on March 10-12, 2017 at the Anaheim Convention Center, located at 800 W Katella Ave. Anaheim, CA 92802. Dang Foods will display their new and fan-favorite original snack options at Booth 5836.

Sticky-Rice Chips hit stores in January 2017 in 3.5oz family-size packages for $3.99. Dang Foods products are available nationwide in over 8,000 brick-and-mortar and online outlets. For more information about Dang Foods and the newest flavors to join the Dang family, please visit www.dangfoods.com.

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About Dang Foods

Dang Foods, best known for reinventing familiar foods into tasty, globally-inspired, better-for-you snacks, is a family-operated, B-Corp company that has challenged the traditional food industry by creating the Coconut Chip, Onion Chip and Sticky-Rice Chip categories. Using minimal ingredients, all of Dang’s products are Non-GMO Project Verified, gluten-free, dairy-free and cholesterol-free, and the majority are vegan and a good source of fiber.Ranging from sweet and tangy to savory and spicy, Dang Foods’ innovative flavor profiles appeal to the everyday snack lover as well as the discerning palates of today’s food-savvy, health conscious consumers. Dang Foods’ products are available nationwide in the snack aisles of over 8,000 stores, including Whole Foods, Target and Kroger. For more information on Dang Foods, please visit www.dangfoods.com.