Event

What assumptions do you bring to the table when you work with farmers? CEO Patrick Criteser will share myth-busting lessons from Tillamook’s century of success to challenge those assumptions and help your business flourish. Learning objectives Through this session, attendees will gain: 1.Awareness of specific preconceptions and clichés people typically bring to working with farmers 2.Appreciation of the advantages of integrating the farmer into your total business model 3.Inspiration for news ways of thinking about how to approach your own business Methodology This presentation will focus on first-person storytelling accompanied by illuminating slide visuals. In addition there will be physical (and edible!) examples of products whose backstories bring some of the key principles of the presentation to life.